Editing Red (section)

=== The color that attracts attention ===
[[File:Magdalena Frackowiak.jpg|upright|thumb|Fashion model [[Magdalena Frackowiak]] at [[Paris Fashion Week]] (Fall 2011)]]
Red is the color that most attracts attention. Surveys show it is the color most frequently associated with visibility, proximity, and extroverts.{{citation needed|date=February 2024}} It is also the color most associated with dynamism and activity.<ref name=":1" />{{Rp|48, 58}}

Red is used in modern fashion much as it was used in Medieval painting; to attract the eyes of the viewer to the person who is supposed to be the center of attention. People wearing red seem to be closer than those dressed in other colors, even if they are actually the same distance away.<ref name=":1" />{{Rp|48, 58}} Monarchs, wives of presidential candidates and other celebrities often wear red to be visible from a distance in a crowd. It is also commonly worn by lifeguards and others whose job requires them to be easily found.<ref>{{Cite web|last=says|first=fred Wright|date=2017-08-07|title=Why Do Lifeguards Wear Red?|url=https://www.kiefer.com/blog/why-do-lifeguards-wear-red|access-date=2020-09-09|website=Kiefer Swim Shop Blog|language=en-US|archive-date=2020-11-01|archive-url=https://web.archive.org/web/20201101102148/https://www.kiefer.com/blog/why-do-lifeguards-wear-red|url-status=live}}</ref><ref>{{Cite web|title=Lifesaver and Lifeguard Uniforms|url=https://www.ilsf.org/wp-content/uploads/2019/01/LPS-05-2006-Uniforms.pdf|website=International Life Saving Federation|access-date=2020-09-09|archive-date=2020-12-03|archive-url=https://web.archive.org/web/20201203133737/https://www.ilsf.org/wp-content/uploads/2019/01/LPS-05-2006-Uniforms.pdf|url-status=live}}</ref>

Because red attracts attention, it is frequently used in advertising, though studies show that people are less likely to read something printed in red because they know it is advertising, and because it is more difficult visually to read than black and white text.<ref name=":1" />{{Rp|60}}