Editing Morrisons (section)

===Loyalty card===
The Match & More card, introduced in 2014, price matched the chain's customers' comparable grocery shopping in store and online with [[Aldi]], [[Lidl]], [[Tesco]], [[Sainsbury's]] and [[Asda]]. If a customer spent £15 or more and could have paid less for their comparable groceries, Morrisons automatically gave them the difference in points on their card at the checkout. For 1p difference in the cost of shopping, customers got 10 Match points—and for £1 difference they got 1,000 points. The difference was calculated at the checkout on national brands and comparable own label products and fresh food, even those that are on promotion elsewhere.<ref>{{cite news |last=Christie |first=Sophie |date=26 October 2014 |title=Morrisons takes on discount rivals with 'bold' loyalty card. Is it any good? |work=[[The Daily Telegraph]] |location=London |url=https://www.telegraph.co.uk/finance/personalfinance/money-saving-tips/11145688/Morrisons-takes-on-discount-rivals-with-bold-loyalty-card.-Is-it-any-good.html |url-status=live |url-access=subscription |access-date=21 March 2015 |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/personalfinance/money-saving-tips/11145688/Morrisons-takes-on-discount-rivals-with-bold-loyalty-card.-Is-it-any-good.html |archive-date=12 January 2022}}{{cbignore}}</ref> In 2016 the Match & More loyalty cards were rebranded as the "More" loyalty card and all customers were issued a new card in line with the rebranding.<ref>{{cite web|url=http://www.decisionmarketing.co.uk/news/morrisons-launches-new-look-more-loyalty-scheme|title=Morrisons launches new-look More loyalty scheme|date=2 June 2016|publisher=Decision Marketing|access-date=21 September 2016}}</ref> The loyalty scheme was rebranded once again in May 2021 as "My Morrisons", in line with the company dropping the points collection feature.<ref>{{cite web|url=https://my.morrisons.com/more/#/faq/changes|title=My Morrisons – More Card changes|date=May 2021|publisher=Morrisons|access-date=12 May 2021}}</ref>
The Morrisons More loyalty scheme was reintroduced on 22 May 2023, replacing My Morrisons. This latest change to their loyalty card format - the fourth in less than ten years - to the original Match & More scheme announced in 2014.<ref>{{cite web |last=Wright |first=Georgia |date=22 May 2023 |title=Morrisons brings back More Card loyalty scheme nationwide |url=https://www.retailgazette.co.uk/blog/2023/05/morrisons-more-card-loyalty/ |access-date=22 May 2023 |work=Retail Gazette}}</ref>