Editing Microsoft (section)

===Flagship stores===
[[File:TorontoMicrosoftStore8.JPG|thumb|Microsoft's [[Toronto]] flagship store]]

On October 26, 2015, the company opened its retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.<ref>{{Cite magazine |title=Your First Look at Microsoft's Massive New Flagship Store |url=https://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |magazine=[[Wired (magazine)|Wired]]  |access-date=October 27, 2015 |date=October 26, 2015 |archive-url=https://web.archive.org/web/20151027110340/http://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |archive-date=October 27, 2015 |url-status=live}}</ref> As per company executives, Microsoft had been on the lookout for a flagship location since 2009.<ref>{{Cite news |last=Morris |first=Keiko |title=Microsoft Opens Flagship Store on Fifth Avenue |url=https://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |newspaper=The Wall Street Journal |date=October 26, 2015 |access-date=October 27, 2015 |issn=0099-9660 |archive-url=https://web.archive.org/web/20151026172634/http://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |archive-date=October 26, 2015 |url-status=live}}</ref> The company's retail locations are part of a greater strategy to help build a connection with its consumers. The opening of the store coincided with the launch of the Surface Book and Surface Pro 4.<ref>{{Cite web |title=Microsoft opens the doors to its New York City flagship store |url=https://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |website=The Verge |date=October 26, 2015 |access-date=October 27, 2015 |archive-url=https://web.archive.org/web/20151026221011/http://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |archive-date=October 26, 2015 |url-status=live}}</ref> On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.<ref>{{Cite web |url=https://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |title=Microsoft to open a flagship store in Sydney |date=April 21, 2015 |last=Chanthadavong |first=Aimee |website=[[ZDNet]] |access-date=December 30, 2015 |archive-url=https://web.archive.org/web/20160101064431/http://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |archive-date=January 1, 2016 |url-status=live}}</ref>