Editing Infant formula (section)

===Follow-on, transition, and toddler formulas===
Follow-on or toddler formulas are sold for ages 6 months to 3 years (when infants are typically breastfed). In the US, a '''transition formula''' is marketed for children from age 9 to 24 months, and a '''toddler milk''' is sold for children age 12 to 26 months.<ref name=":0">{{cite journal | vauthors = Pomeranz JL, Romo Palafox MJ, Harris JL | title = Toddler drinks, formulas, and milks: Labeling practices and policy implications | journal = Preventive Medicine | volume = 109 | pages = 11–16 | date = April 2018 | pmid = 29339115 | doi = 10.1016/j.ypmed.2018.01.009 | s2cid = 205851897 }}</ref> In the UK, '''follow-on milk''' is marketed towards children 6-12 months, and toddler milk for children aged 2 to 3 years. Toddler milk marketed in the US contains [[powdered milk]], [[corn syrup]] and other [[added sugar]]s, [[vegetable oil]], and [[salt]].<ref name=":1">{{Cite news|url=https://www.npr.org/sections/thesalt/2018/02/20/585875339/toddler-milks-filling-a-nutritional-need-or-a-marketing-niche|title=Toddler Milks: Filling A Nutritional Need Or A Marketing Niche?|publisher=[[NPR]]|language=en|access-date=2020-02-26}}</ref><ref name=":2">{{Cite web|url=https://www.theatlantic.com/health/archive/2020/02/should-you-buy-toddler-milk/606028/|title=The Ominous Rise of Toddler Milk| vauthors = Khazan O |date=2020-02-04|website=The Atlantic|language=en-US|access-date=2020-02-26}}</ref>

Toddler formulas are not nutritionally complete, nor are they subject to the same regulations or [[List of food labeling regulations|food labeling laws]] as infant formula.<ref name=":0" /> Critics have argued that follow-on and toddler formulas were introduced to circumvent the regulations regarding infant formula and have resulted in confusing advertising.<ref name="loophole" />

An early example of follow-on formula was introduced by [[Wyeth]] in the Philippines in 1987, following the introduction in this country of regulations on infant formula advertising, but which did not address follow-on formulas (products that did not exist at the time of their drafting).<ref name="milkcode" /> Similarly, while infant formula advertising is illegal in the United Kingdom, follow-on formula advertising is legal, and the similar packaging and market results in follow-on advertisements frequently being interpreted as advertisements for formula.<ref name="loophole"/> (See also [[#Policy, industry and marketing|industry and marketing]], below.)

These products have also recently fallen under criticism for contributing to the [[childhood obesity]] epidemic in some developed countries due to their marketing and flavoring practices.<ref>ABC News. [https://abcnews.go.com/Health/Diabetes/mead-johnson-drops-chocolate-flavored-emfagrow-parent-uproar/story?id=10876301 Chocolate Toddler 'Formula' Pulled After Sugar Uproar.] June 10, 2010.</ref> The drinks are also expensive.<ref name=":2" /> Although usually not quite as expensive as infant formula,<ref name=":1" /> they can cost four times the price of cow's milk.<ref name=":2" />