Editing Fox Broadcasting Company (section)

==Branding==

===Station standardization===
During the early 1990s, Fox began having its stations use a branding structure using a combination of the "Fox" name and the station's channel number, often followed by the licensed call letters (for instance, WNYW in New York City, WTTG in Washington, D.C. and [[WAGA-TV]] in Atlanta, Georgia, are all branded as "Fox 5"). By the mid-to-late 1990s, stations minimized their call letters to be just barely readable while still in compliance with FCC identification requirements. This marked the start of the trend for other networks to apply such naming schemes.

The branding scheme has varied in some markets, with some Fox stations using a city or regional name within the branding instead of the channel number (for example, Chicago owned-and-operated station WFLD branded as "Fox Chicago" from 1997 to 2012<ref>{{cite web|title=Changing channels: Chicago TV stations face management churn, digital competition|url=http://www.chicagobusiness.com/article/20121103/ISSUE01/311039976/changing-channels-chicago-tv-stations-face-management-churn-digital-competition|first=Lynne|last=Marek|newspaper=[[Crain's Chicago Business]]|date=November 3, 2012|access-date=May 14, 2015}}</ref> and Philadelphia O&O [[WTXF-TV]] branded as "Fox Philadelphia" from 1995 to 2003); a few of the network's stations also minimized use of the "Fox" name, opting to use their call letters or a more generic branding (WSVN in Miami, which has branded as "WSVN 7" for general use and "(Channel) 7 News" for its newscasts since it joined the network in January 1989; KHON-TV (channel 2) in [[Honolulu]], which changed its general branding from "Fox 2" to "KHON 2" in 2003; WDRB in Louisville, Kentucky, which dropped its "Fox 41" brand in favor of branding by its call letters in September 2011;<ref>{{cite news|title=WDRB Attempts to Renew Contract With Fox, Establish Own Identity|url=http://archives.wfpl.org/2011/05/20/wdrb-attempts-to-renew-contract-with-fox-establish-own-identity/|first=Gabe|last=Bullard|website=[[WFPL]]|date=May 20, 2011|access-date=May 14, 2015|archive-url=https://web.archive.org/web/20150723015939/http://archives.wfpl.org/2011/05/20/wdrb-attempts-to-renew-contract-with-fox-establish-own-identity/|archive-date=July 23, 2015|url-status=dead|df=mdy-all}}</ref> and [[KVRR]] (channel 15) in [[Fargo, North Dakota]], which dropped the generic "Fox" branding it used in part due to its network of [[Broadcast relay station#Satellite stations|repeater stations]] throughout eastern North Dakota in favor of branding by its calls in May 2015). Similarly, most of the stations that switched to Fox as a result of its 1994 affiliation deal with New World Communications retained their Big Three-era branding for general or news purposes (with a few exceptions such as [[WJW (TV)|WJW]] in Cleveland, which dropped its CBS-era "TV8" and "Newscenter 8" brands in 1995, in favor of "Fox is ei<sub>8</sub>ht" as a general brand and ''ei<sub>8</sub>ht is News'' as the title for its newscasts; likewise that same year, [[KDFW]] in Dallas/Fort Worth re-branded itself as "Fox 4 Texas" after its newscast name of "News 4 Texas" before shortening its ID to simply "Fox 4" in 1996 and changing its newscast name to "Fox 4 News", both in use since then), before conforming to Fox's station branding conventions when Fox Television Stations acquired New World in 1997.

A particularly unique situation was with [[KTVU]] (channel 2) in [[Oakland, California|Oakland]]-San Francisco, which as a Fox affiliate under longtime owner [[Cox Media Group]], retained its perennial "Channel 2" brand (with limited references as "Fox Channel 2" by the early 1990s). In 1996, the station rebranded as "KTVU Fox 2" for general purposes (adding the Fox logo on the underside of the top line of its heritage "Circle Laser 2" logo as well), while retaining "''(KTVU) Channel 2 News''" as the branding for its newscasts. Fox Television Stations (which traded WFXT in Boston and [[WHBQ-TV]] (channel 13) in [[Memphis, Tennessee|Memphis]] station to Cox in 2014, in exchange for KTVU and sister station [[KICU-TV]]) instituted the "KTVU Fox 2" branding full-time in February 2015, retaining the "Circle Laser 2" both within the group's standardized "boxkite" logo and in an alternate version (which would become the primary logo through its de-emphasis of the O&O standardization later that year) placed next to a prominent Fox wordmark.<ref>{{cite web|title=KTVU Debuts Fox O&O Look and New Branding|url=http://damonbroadcasting.blogspot.com/2015/02/ktvu-debuts-fox-o-look-and-new-branding.html|website=TV News Coverage You Can Count On|date=February 9, 2015|access-date=May 14, 2015}}</ref> Another situation also includes another Fox station [[KCPQ]] in [[Seattle]], Washington, which as a Fox affiliate under [[Tribune Media]] and [[Nexstar Media Group]], also retained the "Q13 Fox" name as well as the "Q13 News" name for its newscast until KCPQ dropped the Q13 moniker and rebranded itself to "Fox 13" in September 2021, conforming with the branding of other Fox O&O stations after its acquisition by Fox.

Starting in 2006, more standardization of the O&Os began to take place both on-air and online. All of the network's O&Os began adopting an on-air look more closely aligned with the [[Fox News]] Channel, which included a standardized red, white and blue boxkite-style logo augmented by red pillars (which rotated on-air, particularly in the logo bugs seen during newscasts). After News Corporation's acquisition of the social networking site [[Myspace]] (which it sold in June 2011 to a consortium that included singer [[Justin Timberlake]] among its backers), some Fox O&Os launched websites with identical layouts and similar URL domains under the "MyFox" scheme (such as MyFoxDC.com for WTTG). On-air usage of the FNC-inspired logos was reduced in August 2012 (when a new standardized graphics package was implemented, with [[wordmark]] bugs being used during newscasts and other programming), while several of the O&Os ceased using the "MyFox" domains in 2015; the use of the Fox News Channel boxkite logos in all elements, along with explicit connections with the latter, was drastically reduced since the July 2016 resignation of [[Roger Ailes]] from Fox for a more traditional and simpler 'call-channel number' horizontal wordmark style which is more flexible with both traditional television and smaller mobile screens. In 2017, Fox's local newscast music composer, [[Stephen Arnold Music]], released a new news music package, "Beyond", that uses none of the Fox News Channel sonic elements associated with the previous Fox O&O music package, and it has rolled out across all Fox O&O local news operations.

As of 2017, Fox O&O's with a sister MyNetworkTV station in that market have also begun to play down that network, with many MyNetworkTV O&O's now taking on the branding of "Fox (channel number) Plus/Xtra/More", etc., suggesting them as an extension of their higher-profile sister Fox station. Several of these stations now also carry extended newscasts or rebroadcasts of earlier newscasts from their sister stations during primetime, pushing MyNetworkTV's schedule to a late night offering.

===Logos===
When Fox launched on October 9, 1986, as Fox Broadcasting Company, it used a logo with three squares containing the network's initials (FBC) similar to BBC's current logo from 1997–present in the UK. Below it was a rectangle with the network's full name in the same font. This logo is mostly the same color as the [[ITV (TV channel)|ITV]]'s old logo from 1998 to 2004 in the UK, which was used during the network's first six months in existence and was primarily featured as a network identification slide at the beginning of ''The Late Show with Joan Rivers''.<ref name="Retro Fox">{{cite web|title=Retro Friday: The original Fox logo|url=https://variety.com/2010/tv/news/retro-friday-the-original-fox-logo-15867/|first=Michael|last=Schneider|periodical=Variety|date=April 30, 2010|access-date=June 27, 2015}}</ref> On April 5, 1987, when the network inaugurated its prime time programming, a more familiar logo based on 20th Century Fox's signature logo design was introduced,<ref name="Retro Fox"/> featuring just the capitalized "FOX" name alongside the familiar trademark [[searchlight]]s and double-pane platform (Fox's owned-and-operated stations used a variant for station identifications from 1987 to 1989, which incorporated both an "O" and searchlight in [[negative space]], the latter of which intersected the "X" and panes within the otherwise translucent yellow/gold logo; until as late as the mid-1990s, some Fox affiliates that did not license the regulation network logo, or which used [[computer-generated imagery|CGI]] to output their station logos with local production houses which tried to emulate the parent network's logo as close as possible, used those that imitated the 20th Century Fox-inspired design in their station logos).

In September 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting (the 1987 logo remained in use during the 1993–94 season in print advertisements featured in ''[[TV Guide]]'' and other television listings magazines).<ref name="Retro Fox"/> Starting with the introduction of this logo, the network began displaying an [[digital on-screen graphic|on-screen bug]] within its programs on the lower right-hand corner of the screen (initially for one minute at the start of each program segment or act, eventually being displayed throughout the program outside commercial breaks, before reverting to the former display format regularly upon the 2009 digital transition). The "O" character also underwent a makeover, acquiring its trademark pillar-like [[Typeface anatomy|bowl]], which has since become a major focal point for the logo and Fox advertising in lieu of the searchlight motif. The "O" is alternately used as a [[zero]] character in the station logo of several Fox affiliates which have a [[10|tens]] channel location, including [[Phoenix, Arizona|Phoenix]]'s channel 10, [[KSAZ-TV]], and [[Sacramento]] affiliate [[KTXL-TV]], channel 40.

Another revised logo was introduced for the 1995–96 television season, removing the searchlights, but retaining the two lower panes and adding a third pane atop the logotype. A variant of the original 1993 design was implemented in 1996, excluding the panes underneath the network name, but restoring the searchlights placed behind the "F" and "X" in the Fox wordmark.<ref name="Retro Fox"/>

The current version of the logo was introduced in 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design.<ref name="Retro Fox"/> Despite this, the searchlight theme remained an integral part of 21st Century Fox's branding efforts; they are still incorporated into Fox News Channel's logo, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations – which were retained by the seven former O&Os that Fox Television Stations sold in 2008 to Local TV and had spread to several Fox stations owned by Tribune Broadcasting (including those it acquired through the company's 2013 merger with Local TV; the logo introduced by the O&Os was modified for Tribune's Fox affiliates in 2012 to feature only one searchlight as part of the company's graphical standardizations for those stations) and certain other Fox affiliates not owned or operated by either company. The 1996–99 searchlight logo is still used within the logos of a small number of Fox affiliates; the searchlights continued to be featured in the logo of sister channel FX until a rebranding effort in 2008. The screen bug may have been used from 1999 to 2014; when the network upgraded to high-definition, the watermark placement remained at the 480i format. Until March 14, 2016, they did not display the on-screen bug, just the hashtag missing the Fox bug, used on some affiliates.

For the 2019–20 season, Fox implemented branding elements by Trollbäck + Company with the logo mark slightly thickened, along with animations of the mark with its shapes incorporated into advertising and on-air branding elements (including an animation of the abstract shapes morphing into the main Fox logo).<ref>{{Cite web|url=https://trollback.com/projects/fox-entertainment/|title=FOX Entertainment|website=Trollbäck+Company|language=en-US|access-date=2019-12-17}}</ref>