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=== Sport === {{Main|Sport}} [[File:Tifosi fiorentina.jpg|thumb|Audience engagement from a crowd of Italian sport fans]] [[File:2010 FIFA World Cup Fans.jpg|thumb|Audience engagement by individual South African fans at the [[2010 FIFA World Cup]] ]] [[Sports|Sporting]] competitions have always provided entertainment for crowds. To distinguish the players from the audience, the latter are often known as spectators. Developments in stadium and [[auditorium]] design, as well as in recording and broadcast technology, have allowed off-site spectators to watch sport, with the result that the size of the audience has grown ever larger and [[spectator sport]] has become increasingly popular. Two of the most popular sports with global appeal are association football and [[cricket]]. Their ultimate international competitions, the [[FIFA World Cup]] and the [[Cricket World Cup]], are broadcast around the world. Beyond the very large numbers involved in playing these sports, they are notable for being a major source of entertainment for many millions of non-players worldwide.<ref>{{cite book|title=Sport Marketing|year=2007|publisher=Human Kinetics|isbn=978-0-7360-6052-3|author1=Hardy, Stephen|author2=Sutton, William Anthony|editor=Mullin, Bernard James|url-access=registration|url=https://archive.org/details/sportmarketing0000mull_n0q5}}</ref> A comparable multi-stage, long-form sport with global appeal is the [[Tour de France]], unusual in that it takes place outside of special stadia, being run instead in the countryside.<ref>{{cite book|last=Thompson|first=Christopher S.|title=The Tour de France: A Cultural History|year=2008|publisher=University of California Press|location=Berkeley & Los Angeles; London|isbn=978-0-520-25630-9}}</ref> Aside from sports that have worldwide appeal and competitions, such as the [[Olympic Games]], the entertainment value of a sport depends on the culture and country where people play it. For example, in the United States, baseball and basketball games are popular forms of entertainment; in Bhutan, the national sport is archery; in New Zealand, it is [[rugby union]]; in Iran, it is [[freestyle wrestling]]. Japan's unique [[sumo]] wrestling contains ritual elements that derive from its long history.<ref>{{cite book|last=Kubota|first=Makoto|title=Sumo|year=1999|publisher=Chronicle Books Llc|isbn=978-0-8118-2548-1}}</ref> In some cases, such as the international running group [[Hash House Harriers]], participants create a blend of sport and entertainment for themselves, largely independent of spectator involvement, where the social component is more important than the competitive. The evolution of an activity into a sport and then an entertainment is also affected by the local climate and conditions. For example, the modern sport of [[History of surfing|surfing]] is associated with Hawaii and that of [[History of skiing|snow skiing]] probably evolved in Scandinavia. While these sports and the entertainment they offer to spectators have spread around the world, people in the two originating countries remain well known for their prowess. Sometimes the climate offers a chance to adapt another sport such as in the case of [[ice hockey]]{{snd}}an important entertainment in Canada.
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