Editing EasyJet (section)

===Booking===
[[File:Boeing 737-33V, EasyJet Airline AN0219188.jpg|thumb|An EasyJet Boeing 737-33V in the telephone number livery]]
Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. There is no incentive for [[travel agent]]s to book flights on the airline because it does not pay [[commission (remuneration)|commission]]s, which is an industry-standard practice for low-cost carriers.<ref name="KE"/>

In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe.<ref name="KE"/><ref>{{cite web | title = Stelios: Nerds showed me the way | publisher = SHY-Connection.com | date = 11 July 2005 | url = http://www.shy-connection.com/bamboo_central/2005/07/stelios_nerds_s.html | access-date = 21 January 2008 | url-status = dead | archive-url = https://web.archive.org/web/20070223114629/http://www.shy-connection.com/bamboo_central/2005/07/stelios_nerds_s.html | archive-date = 23 February 2007 | df = dmy-all }}</ref><ref>{{cite web | title = Q&A with easyGroup's Stelios Haji-Iaonnou |work=Bloomberg BusinessWeek | date = 9 July 2001 | url = http://www.businessweek.com/magazine/content/01_28/b3740632.htm | archive-url = https://web.archive.org/web/20010808073018/http://www.businessweek.com/magazine/content/01_28/b3740632.htm | url-status = dead | archive-date = 8 August 2001 | access-date =21 January 2008}}</ref>

In December 2001, the airline switched from a third-party reservation system to an in-house system.<ref>{{cite web | title = EasyJet wins reservation system copyright case | publisher=out-law.com | date = 8 October 2004 | url = http://www.out-law.com/page-4786 | access-date =11 October 2010}}</ref> Internet bookings were priced cheaper than booking by telephone to reflect the reduced [[call centre]] costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%.<ref name="KE"/>

In December 2011, EasyJet launched their mobile app on the [[App Store (Apple)|App Store]] and [[Google Play Store]] allowing customers to book flights and store boarding passes.<ref>{{Cite web |title=Mobile Pioneers |url=https://www.travelport.com/customer-story/easyjet |access-date=10 November 2023 |website=Travelport |language=en-US}}</ref> In 2019, the app accounted for 21.8% of bookings made with the airline.<ref>{{Citation |title=Battle of the airlines – easyJet & Travelport | date=4 September 2019 |url=https://www.youtube.com/watch?v=bS5EtaSq7c8 |access-date=10 November 2023 |language=en}}</ref>