Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
Special pages
Niidae Wiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Dexter's Laboratory
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Toys and promotions === [[Wendy's]] promoted ''Dexter's Laboratory'' with five collectible toys in their [[kids' meal]]s from mid-October to November 23, 1997.<ref>{{Cite magazine |date=October 13, 1997 |title=Wendy's Cooking Up Promo Scheme in the Cartoon 'Lab' |department=News Roundup |magazine=[[Brandweek]] |location=[[Atlanta]] |volume=38 |issue=38 |issn=1064-4318}}</ref><ref>{{Cite journal |date=November 1, 1997 |title=News Briefs |url=http://kidscreen.com/1997/11/01/19916-19971101/ |url-status=live |journal=[[Kidscreen]] |publisher=[[Brunico Communications]] |archive-url=https://web.archive.org/web/20131203004119/http://kidscreen.com/1997/11/01/19916-19971101/ |archive-date=December 3, 2013 |access-date=November 15, 2013}}</ref> [[Discovery Zone]] sponsored Cartoon Network's eight-week-long "Dexter's Duplication Summer" in 1998 to promote the series' new schedule.<ref>{{Cite journal |last=Fitzgerald |first=Kate |date=May 11, 1998 |title=Cartoon Network to Concoct Dexter's Lab in Winner's Room |url=http://adage.com/article/news/cartoon-network-concoct-dexter-s-lab-winner-s-room/65881/ |url-status=live |journal=[[Ad Age|Advertising Age]] |volume=69 |issue=19 |page=40 |archive-url=https://web.archive.org/web/20150610211111/http://adage.com/article/news/cartoon-network-concoct-dexter-s-lab-winner-s-room/65881/ |archive-date=June 10, 2015 |access-date=November 6, 2013}}</ref><ref>{{Cite book |last=Stabile |first=Carol |url=https://books.google.com/books?id=wd_cAAAAQBAJ&q=%22Dexter%27s+Laboratory%22+%22last+but+not+beast%22 |title=Prime Time Animation: Television Animation and American Culture |date=September 13, 2013 |publisher=[[Routledge]] |isbn=978-1-136-48164-2 |location=Abingdon |page=101 |chapter=Synergy Nirvana: Brand Equity, Television Animation, and Cartoon Network |access-date=October 17, 2020 |archive-url=https://web.archive.org/web/20210929005357/https://books.google.com/books?id=wd_cAAAAQBAJ&q=%22Dexter%27s+Laboratory%22+%22last+but+not+beast%22 |archive-date=September 29, 2021 |url-status=live |via=[[Google Books]]}}</ref> [[NASCAR]]'s 1999 "Wacky Racing Team" vehicle driven by [[Jerry Nadeau]] in the [[Daytona 500]] featured ''Dexter's Laboratory'' characters on its paint.<ref>{{Cite magazine |last=Ebenkamp |first=Becky |date=February 15, 1999 |title=Cow and Chicken Joins Taco Bell Promo Menu |magazine=[[Brandweek]] |page=53 |volume=40 |issue=7 |issn=1064-4318}}</ref><ref>{{Cite tweet |number=1810497742113853546 |user=NascarPaint |title=Jerry Nadeau - Cartoon Network Wacky Racing / Dexter's Laboratory (Ford) 1999 Daytona 500 (Daytona International Speedway) #NASCAR |date=July 8, 2024}}</ref> A [[Subway (restaurant)|Subway]] promotion supported by [[Publicis & Hal Riney]] of Chicago lasted from August 23 to October 3, 1999, called "Dexter's Super Computer Giveaway", in which a computer, monitor, games, software, and an exclusive set of ''Dexter's Laboratory'' DVDs were given out as prizes.<ref name="subway_dvd">{{Cite press release |title=Subway(R) Restaurants Media Menu. |date=July 12, 1999 |publisher=[[PR Newswire]] |url=http://www.thefreelibrary.com/SUBWAY%28R%29+Restaurants+Media+Menu.-a055127016 |via=[[The Free Library]] |access-date=January 24, 2013 |archive-url=https://web.archive.org/web/20170110194832/https://www.thefreelibrary.com/SUBWAY(R)+Restaurants+Media+Menu.-a055127016 |archive-date=January 10, 2017}}</ref> Subway promoted ''Dexter's Laboratory'' once again from April 1 to May 15, 2002, with four kids' meal toys.<ref name="airheads">{{Cite journal |last1=Beirne |first1=Mike |last2=Sperber |first2=Bob |date=February 4, 2002 |title=Subway, Air Heads Get Results from Dexter's Lab |journal=[[Brandweek]] |volume=43 |issue=5 |page=5 |issn=1064-4318}}</ref> [[Dairy Queen]] sold six kids' meal toys during an April 2001 promotion that was financed by a $3 million advertising and marketing budget.<ref name="Beirne" /><ref>{{Cite magazine |date=March 20, 2001 |title=Dairy Queen |url=http://www.thefreelibrary.com/Dairy+Queen.-a072467312 |url-status=live |archive-url=https://archive.today/20130808232914/http://www.thefreelibrary.com/Dairy+Queen.-a072467312 |archive-date=August 8, 2013 |access-date=August 8, 2013 |magazine=Ice Cream Reporter |via=[[The Free Library]]}}</ref> That month, [[Perfetti Van Melle]] and Cartoon Network launched the "Out of Control" promotion, which included on-air marketing and a sweepstakes to win an "Air Dextron" entertainment center.<ref name="Beirne">{{Cite journal |last=Beirne |first=Mike |date=April 16, 2001 |title=Dexter's Lab Pulls in Edgy Marketing |journal=[[Brandweek]] |volume=42 |issue=16 |page=6 |issn=1064-4318}}</ref> The following April, a similar promotion featured ''Dexter's Laboratory''-themed [[Airheads (candy)|Airheads]] packs and an online sweepstakes.<ref name="airheads" /> [[Trendmasters]] released a series of ''Dexter's Laboratory'' figures and playsets in 2001.<ref>{{Cite web |title=Trendmasters- Dexter's Lab Figures Released |url=http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=55 |url-status=dead |archive-url=https://web.archive.org/web/20131111092425/http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=55 |archive-date=November 11, 2013 |access-date=December 17, 2012 |website=Figures.com}}</ref><ref>{{Cite web |title=Trendmaster Toy Update |url=http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=54 |archive-url=https://web.archive.org/web/20131111094156/http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=54 |archive-date=November 11, 2013 |access-date=December 17, 2012 |website=Figures.com}}</ref> ''Race to the Brainergizer'' and ''The Incredible Invention Versus Dee Dee'', two board games, were released by [[Pressman Toy Corporation]] in 2001.<ref>{{Cite magazine |last=Gerardi |first=Dave |date=February 2001 |title=Dexter's Lab Notes |magazine=[[Playthings (magazine)|Playthings]] |publisher=Sandow Media |volume=99 |issue=2}}</ref> [[Burger King]] sponsored ''Dexter's Laboratory'' toys beginning in September 2003 with kids' meals during a larger promotion featuring online games, [[Cartoon Orbit]] codes, and new episodes.<ref>{{Cite press release |title=Burger King(R) Restaurants' 'Experiment in Fun' Produces Dexter's Laboratory(TM) Kids Meal Program |date=August 28, 2003 |publisher=[[PR Newswire]] |url=http://www.thefreelibrary.com/BURGER+KING(R)+Restaurants'+'Experiment+In+Fun'+Produces+Dexter's...-a0106992387 |via=[[The Free Library]] |access-date=May 25, 2012 |archive-url=https://archive.today/20130203223911/http://www.thefreelibrary.com/BURGER+KING(R)+Restaurants'+'Experiment+In+Fun'+Produces+Dexter's...-a0106992387 |archive-date=February 3, 2013 |place=[[Miami]]}}</ref> [[Kellogg's]] cereal boxes in the United Kingdom gave away the characters of Dexter and Dee Dee were as part of the Cartoon Network Wobble Heads in 2003.<ref>{{Cite web |title=2003 Cartoon Network Wobble Heads Issued with Kelloggs Frosties |url=http://cerealoffers.com/Kelloggs/Frosties/2000/Cartoon_Network_Wobble_Heads/cartoon_network_wobble_heads.html |url-status=live |archive-url=https://archive.today/20190622001621/http://cerealoffers.com/Kelloggs/Frosties/2000/Cartoon_Network_Wobble_Heads/cartoon_network_wobble_heads.html |archive-date=June 22, 2019 |access-date=August 21, 2019 |website=CerealOffers.com}}</ref> A [[trading card]] series was published by Artbox Entertainment.<ref>{{Cite web |title=Dexter's Laboratory(TM) Trading Cards Series One |url=http://www.artboxent.com/DextersLab.htm |archive-url=https://web.archive.org/web/20020602092134/http://www.artboxent.com/DextersLab.htm |archive-date=June 2, 2002 |access-date=March 12, 2022 |website=ArtboxEnt.com}}</ref>
Summary:
Please note that all contributions to Niidae Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Encyclopedia:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)
Search
Search
Editing
Dexter's Laboratory
(section)
Add topic