Editing Asda (section)

==Brands and services==

===Just Essentials by Asda===
[[File:SmartPrice Logo.png|thumb|Asda's former Smart Price logo, used until 2012]]
{{see also|Value brands in the United Kingdom#Asda}}
'''Just Essentials by Asda''', formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the [[2021-present United Kingdom cost-of-living crisis|cost of living crisis that began in the UK in 2021]], which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed customers to maintain sales.<ref>{{cite web|url=https://corporate.asda.com/newsroom/2022/05/30/the-first-just-essentials-by-asda-products-launch-in-stores-and-online-this-week|title=The first 'Just Essentials by Asda' products launch in stores and online this week|website=Corporate – ASDA|access-date=2 December 2024|archive-date=13 November 2024|archive-url=https://web.archive.org/web/20241113062447/https://corporate.asda.com/newsroom/2022/05/30/the-first-just-essentials-by-asda-products-launch-in-stores-and-online-this-week|url-status=live}}</ref>

===Chosen By You===
In 2010, Asda relaunched its mid-tier Asda own label brand.<ref>{{cite news|title = Asda relaunches own-brand range|url = https://www.theguardian.com/business/2010/sep/21/asda-relaunches-own-brand|newspaper = The Guardian|date = 21 September 2010|access-date = 14 January 2016|issn = 0261-3077|first = Zoe|last = Wood}}</ref> Asda announced that it would be scrapping the "Chosen By You" brand starting in 2016 and most food products are being moved to a "by Asda" brand.<ref>{{cite web|url=https://www.supermarket.co.za/news-article.asp?ID=5925&CatTags=2-International|archive-url=https://web.archive.org/web/20180511215202/https://www.supermarket.co.za/news-article.asp?ID=5925&CatTags=2-International|url-status=dead|archive-date=11 May 2018|title=Asda's starting to phase out 'Chosen By You' own label range|work=Supermarket & Retailer|access-date=11 May 2018}}</ref>

===George clothing===
{{main |George (fashion label)}}
Asda has its own range of clothing known as '''George''', which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s.<ref>{{cite web |url=http://www.brandrepublic.com/bulletins/design/article/554301/superbrand-case-studies-george/ |title=Superbrands case studies: George |work=Brand Republic |date=18 April 2006 |access-date=30 June 2008 |url-status=dead |archive-url=https://archive.today/20130118134305/http://www.brandrepublic.com/bulletins/design/article/554301/superbrand-case-studies-george/ |archive-date=18 January 2013 }}</ref> This is marketed as quality fashion clothing at affordable prices. Walmart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US (and in South Korea until Walmart pulled out of that market). George clothing is also sold at four stand alone dedicated stores in Malta, the first of which opened in 2013. George is a participant in the Sustainable Clothing Action Plan (SCAP), the ambition of which is to improve the sustainability of clothing throughout its life cycle by helping to reduce the impacts of carbon, water and waste across the fashion sector.<ref>{{cite web|title=Doing the Right Thing Our Responsible Retail Programme Third edition, June 2014|url=https://direct.asda.com/on/demandware.static/-/Library-Sites-ASDAShared/default/v4fd87320d2e43007be720db54c2a76656657b46d/sourcebygeorge/pdf/George_DTRT_Report_2014.pdf|url-status=live|archive-url=https://web.archive.org/web/20201203170149/https://direct.asda.com/on/demandware.static/-/Library-Sites-ASDAShared/default/v4fd87320d2e43007be720db54c2a76656657b46d/sourcebygeorge/pdf/George_DTRT_Report_2014.pdf |archive-date=3 December 2020 |access-date=21 January 2021|website=Asda}}</ref> The label is named after [[George Davies (retailer)|George Davies]], founder of [[Next (clothing)|Next]], who was its original chief designer. Davies himself parted company with Asda in 2000 and is no longer associated with the brand.<ref>{{cite news|url=https://www.telegraph.co.uk/finance/4471919/Founder-George-Davies-walks-away-from-Asda.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/4471919/Founder-George-Davies-walks-away-from-Asda.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Founder George Davies walks away from Asda |work=The Daily Telegraph |date=10 November 2000 |access-date=3 September 2013 |location=London}}{{cbignore}}</ref>

In 2005, Asda stated that the George range was a £1.75&nbsp;billion business, including sales from Walmart stores in the United States and Germany. [[Mintel]] estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after [[Marks & Spencer]], the [[Arcadia Group]] and Next.<ref>[[Mintel]] Clothing Retailing – UK, July 2005</ref>

Asda was the first supermarket to stock [[wedding dress]]es. Part of the George line, they cost £60 while adult bridesmaid dresses ranged between £30 and £35, at launch.<ref>[https://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/01/23/uasda.xml&sSheet=/portal/2006/01/23/ixportaltop.html Supermarket unveils £60 wedding dress] {{webarchive|url=https://web.archive.org/web/20071224021026/http://www.telegraph.co.uk/news/main.jhtml?xml=%2Fnews%2F2006%2F01%2F23%2Fuasda.xml&sSheet=%2Fportal%2F2006%2F01%2F23%2Fixportaltop.html |date=24 December 2007 }} ''The Daily Telegraph'' (London). Retrieved 6 October 2006.</ref>

===Asda Mobile===
{{Main|Asda Mobile}}
Asda also operates a mobile phone network called Asda Mobile, which was launched in April 2007. This was previously provided in partnership with [[EE (telecommunications)|EE]],<ref>{{cite web|url=https://www.mirror.co.uk/tech/asda-join-ee-launch-new-11448948|title=Asda join with EE to launch new huge data phone tariff that only costs a tenner|work=Daily Mirror|date=1 November 2017|access-date=2 May 2019|archive-date=2 May 2019|archive-url=https://web.archive.org/web/20190502194656/https://www.mirror.co.uk/tech/asda-join-ee-launch-new-11448948|url-status=live}}</ref> but then in 2021 moved to [[Vodafone UK|Vodafone]].<ref>{{cite web |title=Vodafone network switch introduces new bundles & functionality {{!}} Asda mobile |url=https://mobile.asda.com/scoop/vodafone-network-switch-2021 |website=mobile.asda.com |access-date=11 November 2021 |archive-date=11 November 2021 |archive-url=https://web.archive.org/web/20211111064105/https://mobile.asda.com/scoop/vodafone-network-switch-2021 |url-status=live }}</ref>

===Asda Money===
Asda has a [[financial services]] brand which offers products [[White-label product|provided by other companies]]. Services offered include car insurance (in partnership with Vast Visibility Limited), credit cards (issued by Jaja Finance Ltd), personal loans (issued by Aro Finance) and travel money bureaux (provided by [[Travelex]]). The financial services division of the organisation does not directly sell these services in store and instead uses the supplier of that product by telephone or online/postal application. Marketing and management of financial services is co-ordinated in house and many stores have a financial services co-ordinator, responsible for promoting the products and ensuring legal compliance. The Financial Services division is also responsible for [[gift card]]s, Christmas Saver and Business Rewards.<ref>
{{cite news|url = http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article644642.ece|archive-url = https://web.archive.org/web/20070311082257/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article644642.ece|url-status = dead|archive-date = 11 March 2007|title = Asda ends Scottish Widows tie-up|work=[[The Times]]|date = 20 September 2006
|access-date=9 October 2008|last1 = Butler|first1 = Sarah|last2 = Seib|first2= Christine| location=London}}</ref>

===Medicine===
Many larger stores have an on-site pharmacy. In July 2020, the company started an in-store virtual [[general practitioner]] service in partnership with health tech company Medicspot. It is to be launched at the Asda Supercentre in [[Stevenage]].  Real-time diagnostics – a connected stethoscope, pulse oximeter, blood pressure monitor, contactless thermometer, and a close inspection camera – will be available in the pharmacy and patients can consult a GP remotely without the need to book an appointment in advance. It was initially free, but after 4 July; a charge of £49 was introduced.<ref>{{cite news |title=Asda and Medicspot partner for in-store virtual GP service |url=https://www.thehtn.co.uk/2020/07/01/asda-and-medicspot-partner-for-in-store-virtual-gp-service/ |access-date=10 July 2020 |publisher=Health Tech Newspaper |date=1 July 2020 |archive-date=10 July 2020 |archive-url=https://web.archive.org/web/20200710174418/https://www.thehtn.co.uk/2020/07/01/asda-and-medicspot-partner-for-in-store-virtual-gp-service/ |url-status=live }}</ref>  The ASDA pharmacy in [[Chelmsley Wood]] joined with local GP practices to deliver flu vaccinations from a van parked outside in October 2020.<ref>{{cite news |title=Supermarket pharmacy delivers flu vaccines to GP patients as practices face shortages |url=https://www.pharmaceutical-journal.com/20208484.article |access-date=13 December 2020 |work=Pharmaceutical Journal |date=26 October 2020 }}{{Dead link|date=December 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

=== Asda Radio ===
Asda Radio is the in store radio station for Asda superstores.<ref>{{cite web|url=http://www.mirror.co.uk/news/top-stories/2010/03/19/check-out-britain-s-number-one-radio-station-115875-22122789/|title=Check out Britain's number one radio station.. shopping to the tune of Asda FM|date=19 March 2010|access-date=19 March 2010|last=Harding|first=Nick|work=Daily Mirror|archive-date=15 November 2010|archive-url=https://web.archive.org/web/20101115023919/http://www.mirror.co.uk/news/top-stories/2010/03/19/check-out-britain-s-number-one-radio-station-115875-22122789/|url-status=live}}</ref><ref name=guardian>{{cite web|url=https://www.theguardian.com/music/2010/feb/11/asda-fm-retail-radio|title=
Superstore DJs: How Asda FM became the UK's biggest radio station|date=11 February 2010|access-date=19 March 2010|last=Sullivan|first=Caroline|work=The Guardian| archive-url= https://web.archive.org/web/20100413145309/http://www.guardian.co.uk/music/2010/feb/11/asda-fm-retail-radio| archive-date= 13 April 2010 <!--DASHBot-->| url-status=live}}</ref><ref>{{cite web|url=http://www.yorkshirepost.co.uk/features/We-dont-want-parents-having.6091527.jp|title='We don't want parents having to cover their children's ears in the cereal aisle'|date=21 February 2010|access-date=19 March 2010|last=Freeman|first=Sarah|publisher=Yorkshire Post}}</ref>

The radio station was originally known as Asda FM, live broadcasting began on 7 September 1991, and it was operated by KVHstudios in [[Leeds]]. According to ''[[The Guardian]]'', it has a captive listenership of over 18{{nbsp}}million people each week.<ref name="guardian" /> In 2018, Asda switched the contract for Asda FM from KVHstudios to Mood Media and relaunched as Asda Radio.<ref>{{cite web |date=1 September 2019 |title=Asda FM Live rebranded as Asda Radio under new contract |url=https://radiotoday.co.uk/2019/09/asda-fm-live-rebranded-as-asda-radio-under-new-contract/ |access-date=3 December 2023 |website=RadioToday |archive-date=3 December 2023 |archive-url=https://web.archive.org/web/20231203235944/https://radiotoday.co.uk/2019/09/asda-fm-live-rebranded-as-asda-radio-under-new-contract/ |url-status=live }}</ref>

=== Asda Rewards ===
[[File:Asda Rewards logo.png|thumb|Logo of Asda Rewards]]
Asda Rewards is a loyalty programme introduced in August 2022, through which customers can fill the "Cashpot" via missions, where customers can earn cashbacks, named as  "Asda Pounds", by spending a certain amount on items, and by using an Asda Money credit card, where customers earn 1% cashback when spending at Asda using the card and 0.3% when spending elsewhere. The app is available on [[App Store (Apple)|App Store]] and [[Google Play|Google Play Store]].<ref name=":10">{{cite web |title=Asda launches first-ever loyalty scheme offering discounts on groceries – here's how it works |url=https://www.moneysavingexpert.com/news/2022/08/asda-rewards-loyalty-discounts-launch/ |access-date=11 February 2025 |website=MoneySavingExpert.com }}</ref><ref name=":9">{{cite web |last=Dimmer |first=Sam |last2=Rodger |first2=James |last3=Poulter |first3=Rory |date=5 February 2025 |title=Asda shoppers say they'll shop elsewhere after change to scheme |url=https://www.nottinghampost.com/news/cost-of-living/asda-shoppers-say-theyll-shop-9919642 |access-date=10 February 2025 |website=Nottinghamshire Live }}</ref> By April 2024, Asda Rewards had 6&nbsp;million users, which they saved a total of £400&nbsp;million in cashback.<ref>{{cite web |last=Carroll |first=Niamh |date=22 April 2024 |title=Asda hails price focus and loyalty scheme for delivering growth |url=https://www.marketingweek.com/Asda-price-focus-loyalty/ |access-date=18 February 2025 |website=Marketing Week }}</ref>

Customers can turn cashback into vouchers, which these can be redeemed in store or online. These vouchers expire after 6 months.<ref name=":10" />

Asda Rewards was first trialled across 16 stores in October 2021, particularly in the [[West Yorkshire]] and [[West Midlands (county)|West Midlands]] and later expanded to 48 stores.<ref name=":10" />

In December 2022, many Asda Rewards customers reported problems with their app that dozens of pounds of cashback was missing. From January 2023, to improve security, Asda Rewards requires a phone number to sign up, and prompted logged-in customers to enter their phone numbers.<ref>{{cite web |title=Asda increases security on its loyalty app after shoppers complain of 'missing' cash rewards |url=https://www.moneysavingexpert.com/news/2023/january/asda-rewards-app-security-/ |access-date=26 February 2025 |website=MoneySavingExpert.com }}</ref>

In September 2024, Asda announced that, through Asda Rewards, it will be donating 0.5% of money spent at Asda by consumers to primary schools, up to £7.5&nbsp;million in total.<ref>{{cite web |last=May |first=Melanie |date=4 September 2024 |title=Asda launches new initiative to donate up to £7.5mn to schools through loyalty scheme |url=https://fundraising.co.uk/2024/09/04/asda-launches-new-initiative-to-donate-up-to-7-5mn-to-schools-through-loyalty-scheme/ |access-date=26 February 2025 |website=UK Fundraising }}</ref>

In February 2025, Asda changed the reward scheme, removing the Star Products. Previously, customers could get a 10% return in money when they spend on Star Products, but it is no longer the case, citing a "Rollback" campaign that was about to happen. However, while some Asda customers appreciated the next "Rollback" campaign was a replacement, most Asda customers criticized for the change, preferring to go to other supermarkets.<ref name=":9" />