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===Logos and jerseys=== The team has gone through four primary logos and six major uniform designs over the years, with numerous minor changes to each, in addition to several alternate logos and jerseys. [[File:VancouverCanucks1970s.svg|thumb|120px|left|The "Stick-in-Rink", 1970β1978; alternate logo, 2003β2007]] The team's first NHL jerseys, worn from the inaugural season of 1970β71 (modified for the 1972β73 season) until the end of the 1977β78 season, featured a hockey stick in the shape of a shallow "V" superimposed on a blue rink-shaped rectangle forming the letter "C", designed by North Vancouver artist Joe Borovich.<ref>{{Cite web |last=MacIntyre |first=Ian |date=February 15, 2016 |title=Canucks wardrobe: A history from hideous to splendour |url=https://vancouversun.com/life/canucks+wardrobe+history+from+hideous+splendour/11716889/story.html |url-status=dead |archive-url=https://web.archive.org/web/20190202070647/http://www.vancouversun.com/life/canucks+wardrobe+history+from+hideous+splendour/11716889/story.html |archive-date=February 2, 2019 |access-date=January 28, 2019 |website=[[Vancouver Sun]]}}</ref> During this era, the Canucks wore blue and white jerseys with green stripes, though for the first two seasons, a white "V" adorned the sleeve stripes. A modified version of this logo is still in use, as a shoulder patch on the team's current jerseys and as the primary logo of their alternate jerseys. In [[1978β79 NHL season|1978]], aiming for a more aggressive image, the organization asked San Francisco-based design agency Beyl & Boyd to design new uniforms. These consisted of a huge, yellow, red-orange and black striped "V" coming down from the shoulders (suggesting "victory", according to its designers). Hockey writer Stephen Cole described it as looking like "a punch in the eye". The colour of the home jerseys changed from white to yellow with the logo and uniform change. The "Flying V" theme, which included several slight modifications over the years, was abandoned in [[1985β86 NHL season|1985]], to feature the team's emblem on the front rather than the "V" (the emblem had previously been worn only on the sleeves; the V's would appear on the shoulders from 1985 to 1989). The logo consisted of the word "Canucks" in a diagonal slant as part the blade of a skate and was designed by San Francisco graphic artist Mike Bull. The logo, with its laser-like design, was sometimes referred to as the "[[Star Wars]]" logo, the "waffle iron", the "plate of spaghetti", and most commonly as the "Flying Skate." The yellow home jerseys were scrapped in 1989 in favour of more conventional white ones, and the triangular shoulder stripes which adorned the post-"V" jerseys were discarded as well. The new incarnation was worn from 1989 to 1992, when a subtle change was madeβand went largely unnoticed for the rest of the jersey's lifespan. The orange was changed to red, and the deep "gold" colour was changed to a much brighter yellow, reportedly because jersey-maker [[CCM (The Hockey Company)|CCM]] no longer produced the required hues. In 1996, an alternate jersey was introduced, retaining the "Flying Skate" logo, but using a salmon colour graduating to black near the bottom. In [[1997β98 NHL season|1997]] the Canucks unveiled a new logo, in which a [[Haida people|Haida]]-style orca breaking out of a patch of ice forms a stylized "C." The logo has been much-maligned, accused of being a blatant reference to their parent company, Orca Bay (now [[Canucks Sports and Entertainment]]). At the time, general manager [[Pat Quinn (ice hockey)|Pat Quinn]] discussed wanting to have a West Coast colour scheme, and overall West Coast themes in the logo; the colour scheme included blue, red and silver. Beginning in 2001, an alternate jersey was utilized, with contrasting shoulder patches and a blue-to-maroon graduated colour in the body. In 2006, these gradient-coloured alternate jerseys were officially replaced with the popular, royal blue "Stick-in-Rink" uniforms from the 1970s. {{multiple image | align = right | direction = horizontal | width = | image1 = | width1 = 120 | caption1 = Canucks Home Logo; 2007βpresent | image2 = Canucks Wordmark.jpg | width2 = 244 | caption2 = Canucks Wordmark Logo; 2007βpresent }} Little more than halfway through the [[2006β07 NHL season|2006β07 season]], the Canucks announced that they would be changing their jerseys once again. The new uniform was unveiled prior to training camp, on August 29, 2007. It featured the same orca design present on their previous jerseys, but the colour scheme was changed to their "retro" colours of royal blue and kelly green. Additionally, the word "Vancouver" was added to the chest area above the orca. The actual jerseys themselves were changed to the [[Rbk Edge]] design, along with all other teams in the NHL. ''The Vancouver Sun'' described the new look as "decidedly unpopular."<ref>{{Cite news|last=Hansen |first=Darah |title=Uniform unveiled |newspaper=The Vancouver Sun |date=August 29, 2007 |url=http://www.canada.com/vancouversun/news/story.html?id=11779383-25dc-4494-9d4a-428dfeb1b97d&k=31762 |url-status=dead |archive-url=https://web.archive.org/web/20110509185942/http://www.canada.com/vancouversun/news/story.html?id=11779383-25dc-4494-9d4a-428dfeb1b97d&k=31762 |archive-date=May 9, 2011}}</ref> {{multiple image | align = left | direction = horizontal | width = | image1 = VancouverCanucksStickNew.png | width1 = 178 | caption1 = "The Stick-in-Rink", modified; alternate logo, 2007β2019 | image2 = | width2 = 120 | caption2 = "[[Johnny Canuck]]", modified; 2008β2017 }} On November 14, 2008, prior to their Sport Celebrities Festival, the Canucks released their new RBK Edge Third Jersey. While staying with the colours of Vancouver, and combining the old with the new, the jersey looks very similar to their home jersey. The modernized "Stick-in-Rink" logo unveiled the previous year on the shoulder of the main jerseys is used as the main crest. On the shoulder, a "V" with the head of [[Johnny Canuck]] on top is used. This is the first time in team history since joining the NHL that Johnny Canuck has appeared on a Vancouver uniform. ''[[Sports Illustrated]]'' rated it 13th overall out of the 19 third jerseys released for the 2008 season.<ref>{{Cite news| url=http://sportsillustrated.cnn.com/multimedia/photo_gallery/0812/nhl.third.jerseys.rating/content.13.html | archive-url=https://web.archive.org/web/20081208072513/http://sportsillustrated.cnn.com/multimedia/photo_gallery/0812/nhl.third.jerseys.rating/content.13.html | url-status=dead | archive-date=December 8, 2008 |publisher=CNN | title=Vancouver Canucks | access-date=May 27, 2010}}</ref> On opening night October 9, 2010, the Canucks revealed jerseys they would wear for select games during their 40th-anniversary season. They look exactly like the jerseys the team wore in their early years, only with the addition of [[Reebok]] manufacturing the jerseys. The jerseys sport a '40th Anniversary' patch on the upper-right chest commemorating their 40th season. Just like the early years, they also bear no player names, only numbers, with permission from the NHL. On August 13, 2015, the Canucks announced that they would be wearing their 1990s Flying Skate jerseys for a February 13, 2016, game against the Toronto Maple Leafs to honour the 20th Anniversary of Rogers Arena. They attempted to do this in the previous season to honour Pat Quinn, but were unsuccessful.<ref>{{Cite web|title=Canucks looked at dusting off the 90s flying skate jersey for Pat Quinn night|url=http://canucksarmy.com/2015/3/16/canucks-explored-dusting-off-the-90s-flying-skate-jersey-for-pat-quinn-night|website=canucksarmy.com|date=March 17, 2015|publisher=CanucksArmy|access-date=July 25, 2016|archive-date=July 21, 2016|archive-url=https://web.archive.org/web/20160721152552/http://canucksarmy.com/2015/3/16/canucks-explored-dusting-off-the-90s-flying-skate-jersey-for-pat-quinn-night|url-status=dead}}</ref> The 1990s jerseys were used again for select games in the 2019β20 season (the design was chosen via an online fan vote over two other throwback jerseys) to coincide with the team's 50th anniversary.<ref> {{cite web |url=https://www.cbssports.com/nhl/news/look-vancouver-canucks-are-bringing-back-the-flying-skate-as-a-throwback-jersey/ |title=LOOK: Vancouver Canucks are bringing back the Flying Skate as a throwback jersey |last=Blackburn |first=Pete |work=CBS Sports |date=August 13, 2018 |access-date=August 15, 2018}}</ref> [[File:Jordie Benn.jpg|thumb|left|upright|[[Jordie Benn]] wearing the Canucks current uniform, featuring a 50th anniversary patch.]] On June 14, 2019, the Canucks updated their primary uniforms. The "Vancouver" script was removed while the modern "stick-in-rink" logo was modified with white as the main colour. A new "Heritage" uniform was also released, featuring design elements inspired from their inaugural season uniforms.<ref> {{cite web |url=https://www.nhl.com/canucks/news/canucks-50th-jersey-collection/c-307841626 |title=Canucks Reveal Heritage Jersey for 50th Season |publisher=Vancouver Canucks |date=June 14, 2019 |access-date=June 15, 2019}}</ref> For the 2020β21 season, the NHL introduced "Reverse Retro" alternate uniforms. The Canucks' design used was similar to the alternates they wore from 2001 to 2006, but with green replacing maroon.<ref>{{cite news|title=Reverse Retro alternate jerseys for all 31 teams unveiled by NHL, adidas|url=https://www.nhl.com/news/nhl-reveals-adidas-reverse-retro-jerseys/c-319633384|publisher=National Hockey League|date=December 1, 2020|access-date=December 5, 2020}}</ref> A second "Reverse Retro" design was released in the 2022β23 season, featuring the "Johnny Canuck" logo in front with a blue base and green and beige stripes. The design harkened back to the Canucks uniforms worn during the 1960s.<ref>{{cite news|title=NHL Reverse Retro jerseys for all 32 teams unveiled by adidas|url=https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|website=NHL.com|date=October 20, 2022|access-date=October 20, 2022}}</ref> On January 18, 2023, the Canucks debuted a new version of the black Flying Skate jerseys as their alternate uniform. The design featured a modernized version of the Flying Skate logo minus the white elements, and features thick red and yellow stripes with subtle "V" patterns in homage to the infamous "Flying V" uniforms of 1978β1985. The silhouette of the [[North Shore Mountains]] in black and yellow was added on the inside collar. The current Canucks jersey lettering is used in lieu of standard block lettering of the 1990s Flying Skate uniforms. The uniform was first worn on the night the Canucks honoured former player [[Gino Odjick]], who died January 15.<ref>{{cite tweet |user=Canucks |number=1616136028724527122 |date=January 19, 2023 |title=A modern interpretation of the 90s classic. Featuring a sleek crest, 'V' pattern sleeve striping, and the silhouette of the North Shore mountains on the neckline. GET YOURS NOW http://Vanbase.ca |access-date=January 19, 2023}}</ref>
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