Editing Six Nations Championship (section)

===Sponsorship===
Until 1998, the competition had no [[title sponsor]]. Sponsorship rights were sold to [[Lloyds Banking Group|Lloyds TSB Group]] for the 1999 tournament and the competition was titled the '''Lloyds TSB 5 Nations''' and '''Lloyds TSB 6 Nations''' until 2002.<ref>{{cite web|url=https://www.moneymarketing.co.uk/lloyds-tsb-backs-five-nations/|title=Lloyds-TSB backs Five Nations - Money Marketing|date=7 July 1998|website=moneymarketing.co.uk|access-date=18 March 2017|archive-date=19 March 2017|archive-url=https://web.archive.org/web/20170319195749/https://www.moneymarketing.co.uk/lloyds-tsb-backs-five-nations/|url-status=live}}</ref>

The [[NatWest Group|Royal Bank of Scotland Group]] took over sponsorship from 2003 until 2017, with the competition being branded the '''RBS 6 Nations'''. A new title sponsor was sought for the 2018 tournament and beyond.<ref>{{cite news |title=Title Sponsorship, Six Nations Championship |url=https://www.sixnationsrugby.com/en/news/30182.php |website=sixnationsrugby.com |publisher=Six Nations Rugby |date=3 June 2016 |access-date=11 March 2018 |archive-date=5 September 2018 |archive-url=https://web.archive.org/web/20180905035938/https://www.sixnationsrugby.com/en/news/30182.php |url-status=live }}</ref> However, after struggling to find a new sponsor, organisers agreed a one-year extension at a reduced rate. As the RBS brand was being phased out, the tournament was named after the [[NatWest]] banking subsidiary, becoming the '''NatWest 6 Nations'''.<ref>{{cite news |first=Russell |last=Jackson |url=https://www.scotsman.com/business/companies/financial/natwest-to-sponsor-six-nations-rugby-tournament-for-one-year-1-4608389 |title=NatWest to sponsor Six Nations rugby tournament – for one year |newspaper=The Scotsman |access-date=21 September 2018 |archive-date=5 September 2018 |archive-url=https://web.archive.org/web/20180905102053/https://www.scotsman.com/business/companies/financial/natwest-to-sponsor-six-nations-rugby-tournament-for-one-year-1-4608389 |url-status=live }}</ref>

On 7 December 2018, [[Guinness]] was announced as the Championship's new title sponsor, with the competition to be named the '''Guinness Six Nations''' from 2019 to 2024.<ref>{{cite web |title=Guinness announced as title sponsor of Rugby's Greatest Championship |url=https://www.sixnationsrugby.com/2018/12/07/guinness-announced-as-title-sponsor-of-rugbys-greatest-championship/ |website=sixnationsrugby.com |publisher=Six Nations Rugby |access-date=7 December 2018 |date=7 December 2018 |archive-date=22 April 2019 |archive-url=https://web.archive.org/web/20190422014113/https://www.sixnationsrugby.com/2018/12/07/guinness-announced-as-title-sponsor-of-rugbys-greatest-championship/ |url-status=live }}</ref> Due to the ''[[Loi Évin]]'' laws which prohibit [[Alcohol advertising#Sponsorship in sport|alcohol sponsorship in sport]], "Guinness" cannot be used as part of the branding of the tournament in France. The French-language logo for the tournament replaces the Guinness logo with the word "Greatness" in the same colour and typeface as the Guinness wordmark.<ref>{{cite news |last1=Tézenas du Montcel |first1=Magali |title=L'exception française au cœur du 'Guinness/Greatness Six Nations' |url=https://www.lesechos.fr/idees-debats/cercle/cercle-192349-opinion-lexception-francaise-au-coeur-du-guinnessgreatness-six-nations-2242248.php |access-date=11 March 2019 |work=[[Les Échos (France)|Les Échos]] |date=5 February 2019 |language=fr |archive-date=28 June 2023 |archive-url=https://web.archive.org/web/20230628180942/https://www.lesechos.fr/idees-debats/cercle/opinion-lexception-francaise-au-coeur-du-guinnessgreatness-six-nations-962140 |url-status=live }}</ref><ref>{{Cite web |date=14 February 2019 |title=Guinness aims to become "world's number one rugby brand" with Six Nations title sponsorship |url=https://www.sportbusiness.com/2019/02/guinness-aims-to-become-worlds-number-one-rugby-brand-with-six-nations-title-sponsorship/ |access-date=29 May 2022 |website=SportBusiness |archive-date=29 May 2022 |archive-url=https://web.archive.org/web/20220529041505/https://www.sportbusiness.com/2019/02/guinness-aims-to-become-worlds-number-one-rugby-brand-with-six-nations-title-sponsorship/ |url-status=live }}</ref>
<ref>{{cite web |date=26 January 2024 |title=World TV and stream broadcasters for Six Nations Championship 2024 |url=https://sport-tv-guide.live/tournament/rugby-union/europe/six-nations |access-date=10 January 2024|website=SportTvGuide |archive-date=26 January 2024 |archive-url=https://web.archive.org/web/20240126180943/https://sport-tv-guide.live/tournament/rugby-union/europe/six-nations |url-status=live }}</ref>