Editing Pay-per-view (section)

====Ultimate Fighting Championship (UFC)====
The highest buy rates for the UFC {{as of|2021|1|lc=y}} are as follows.<ref name="Business Insider" />

''Note: The UFC does not release official PPV statistics, and the following PPV numbers are as reported by industry insiders.  As of April 2019, all PPV's are iPPV's, with distribution on the internet exclusively via [[ESPN+]].''

{{legend|#ffffcc| — Fights which held the UFC PPV sales record}}
{{srn}}
{{mw-datatable}}
{| class="wikitable sortable mw-datatable static-row-numbers" style="white-space:nowrap; text-align:center;" id="UFC"
|- class=static-row-header
! Date !! Event !! Headline !! Buy rate !! Revenue ({{estimation}})
|- style="background:#ffc;"
| {{dts|2018|Oct|6}}
| [[UFC 229]]
| [[Khabib Nurmagomedov|Khabib]] vs. [[Conor McGregor|McGregor]]
| 2,400,000<ref name="Talksport">{{cite web |last1=Coleman |first1=Joe |title=Conor McGregor vs Donald Cerrone reaches two million PPV buys as 'The Notorious' makes record-breaking UFC return |url=https://talksport.com/mma/659052/conor-mcgregor-246-donald-cerrone-ppv-buys-notorious-record-ufc-return/ |website=Talksport |date=22 January 2020 |access-date=12 February 2021}}</ref>
| {{US$|{{#expr:(65*2.5)+17.2 round 0}} million|long=no}}<ref>{{cite news |title=Live UFC 229 PPV Feed, Streaming Updates With Flyin' Brian! |url=https://www.mmamania.com/2018/10/6/17946698/ufc-229-live-stream-online-youtube-conor-mcgregor-khabib-results-reaction-ppv-fight-updates |work=MMA Mania |agency=[[SB Nation]] |date=October 6, 2018}}</ref><ref name="mmajunkie">{{cite news|url=https://mmajunkie.com/2018/10/ufc-229-draws-20034-fans-17-million-gate|title=UFC 229 draws 20,034 fans, falls just shy of live gate record|website=[[MMAjunkie.com]]|author=Steven Marrocco|date=2018-10-07|access-date=2018-10-07}}</ref>
|-
|Jul 10, 2021
|[[UFC 264]]
|[[Dustin Poirier|Poirier]] vs. McGregor 3
|1,800,000
|
|- style="background:#ffc;"
| {{dts|2016|Aug|20}}
| [[UFC 202]]
| [[Nate Diaz|Diaz]] vs. McGregor 2
| 1,650,000<ref name="Business Insider" />
| {{US$|{{#expr:(1.65*49.99)+7.7 round 0}} million|long=no}}<ref>{{cite web|url=http://heavy.com/sports/2016/08/ufc-202-ppv-price-mcgregor-vs-diaz-2-how-to-order-online-tv-xbox-one/|title=How to Order UFC 202 McGregor vs. Diaz 2 PPV|first=Tim|last=Keeney|date=19 August 2016}}</ref><ref name="Top MMA Gates">{{cite web |access-date=July 21, 2018 |url=http://boxing.nv.gov/results/Top_MMA_Gates/|title=Top MMA Gates |publisher=Nevada State Athletic Commission}}</ref>
|-
| {{dts|2021|Jan|24}} || [[UFC 257]] || Poirier vs. McGregor 2||1,600,000<ref>{{cite web|url=https://mmajunkie.usatoday.com/2021/01/ufc-257-conor-mcgregor-dustin-poirier-blockbuster-numbers-per-reports|title=UFC 257: Conor McGregor vs. Dustin Poirier does blockbuster PPV numbers, per reports|publisher=mmajunkie.usatoday.com|author=Staff|date=2021-01-25|access-date=2021-01-26}}</ref>||
|- style="background:#ffc;"
| {{dts|2009|Jul|11}}
| [[UFC 100]]
| [[Brock Lesnar|Lesnar]] vs. [[Frank Mir|Mir]]
| 1,600,000<ref name="Business Insider">{{cite web |last1=Dawson |first1=Alan |title=The 55 best-selling pay-per-view fight nights in history |url=https://www.businessinsider.com/the-50-best-selling-pay-per-view-events-boxing-ufc-wrestling-tv-history-2017-8?r=US&IR=T |website=Business Insider |access-date=1 April 2020}}</ref>
| $82 million
|-
|Jan 18, 2020
|[[UFC 246]]
|McGregor vs Cowboy
|1,353,429<ref>{{cite web|url=https://www.tapology.com/search/mma-event-figures/ppv-pay-per-view-buys-buyrate|author=Staff|title=Pay per View Buys|date=2021-01-25|access-date=2021-01-26}}</ref>||
|-
| {{dts|2016|Mar|5}}
| [[UFC 196]]
| McGregor vs. Diaz
| 1,317,000<ref name="Talksport" />
| {{US$|{{#expr:(49.99*1.5)+5.1 round 0}} million|long=no}}<ref>{{cite news |last=Keeney |first=Tim |title=How to Order UFC 196: McGregor vs. Diaz PPV Online, on TV |url=https://heavy.com/sports/2016/03/ufc-196-mcgregor-vs-diaz-ppv-price-order-online-tv-cable-ps4-xbox-one-mobile-app-holm-tate/ |work=[[Heavy.com]] |date=March 5, 2016}}</ref><ref name="Top MMA Gates"/>
|-
| {{dts|2020|Jul|11}} || [[UFC 251]] || [[Kamaru Usman|Usman]] vs. [[Jorge Masvidal|Masvidal]] || 1,300,000<ref>{{cite web|url=https://theathletic.com/1926427/2020/07/13/sources-ufc-251-generates-around-1-3-million-ppv-buys-most-since-2018/|title=Sources: UFC 251 generates around 1.3 million PPV buys, most since 2018|publisher=theathletic.com|author=Mike Coppinger|date=2020-07-13|access-date=2020-07-14}}</ref>
| {{US$|{{#expr:(49.99*1.3)+12.9 round 0}} million|long=no}}<ref>{{cite web |title=UFC 251 PPV Numbers Are In and They Are Huge|url=https://www.sportbible.com/ufc/news-ufc-251-ppv-numbers-are-in-and-theyre-huge-jorge-masvidal-reacts-20200714|first=Nasir|last=Jabbar|date=14 July 2020}}</ref>
|-
| {{dts|2016|Nov|12}} || [[UFC 205]] || [[Eddie Alvarez|Alvarez]] vs. McGregor || 1,300,000<ref name="Talksport" />
| {{US$|{{#expr:(49.99*1.3)+17.7 round 0}} million|long=no}}<ref>{{cite web|url=http://heavy.com/sports/2016/11/ufc-205-mcgregor-vs-alvarez-ppv-cost-price-pay-per-view-order-watch-comcast-verizon/|title=How to Order UFC 205 McGregor vs. Alvarez PPV|first=Tim|last=Keeney|date=12 November 2016}}</ref><ref name="mmajunkie"/>
|-
| {{dts|2016|Jul|9}} || [[UFC 200]] || [[Miesha Tate|Tate]] vs. [[Amanda Nunes|Nunes]] || 1,200,000<ref name="Business Insider" /> || {{US$|{{#expr:(49.99*1.2)+10.7 round 0}} million|long=no}}<ref>{{cite news |last=Keeney |first=Tim |title=How Much Does the UFC 200 PPV Cost? |url=https://heavy.com/sports/2016/07/ufc-200-ppv-cost-price-how-much-deals-sale-hd-sd-fight-pass-how-to-watch/ |work=[[Heavy.com]] |date=July 8, 2016}}</ref><ref>{{cite news|url=http://mmajunkie.com/2016/07/ufc-200-draws-announced-18202-fans-for-10-7-million-live-gate-at-new-t-mobile-arena|title=UFC 200 draws announced 18,202 fans for $10.7 million live gate at new T-Mobile Arena|publisher=mmajunkie.com|author=<!--Staff writer(s); no by-line.-->|date=2016-07-10|access-date=2016-07-10}}</ref>
|-
| {{dts|2015|Dec|12}}
| [[UFC 194]]
| [[José Aldo|Aldo]] vs. McGregor
| 1,200,000<ref name="Talksport" />
| {{US$|{{#expr:(49.99*1.4)+10 round 0}} million|long=no}}<ref>{{cite news |last=Keeney |first=Tim |title=How to Order UFC 194: Aldo vs. McGregor PPV Online, on TV |url=https://heavy.com/sports/2015/12/order-ufc-194-aldo-vs-mcgregor-ppv-how-to-online-mobile-tablet-tv-price-comcast/ |work=[[Heavy.com]] |date=December 12, 2015}}</ref><ref name="Top MMA Gates"/>
|-
| {{dts|2010|Jul|3}} || [[UFC 116]] || Lesnar vs. [[Shane Carwin|Carwin]] || 1,160,000<ref name="Business Insider" />|| $55 million
|-
| {{dts|2015|Nov|15}} || [[UFC 193]] || [[Ronda Rousey|Rousey]] vs. [[Holly Holm|Holm]] || 1,100,000|| $60 million
|-
| {{dts|2016|Dec|30}} || [[UFC 207]] || Nunes vs. Rousey || 1,100,000<ref name="Business Insider" /> || {{US$|{{#expr:(49.99*1.1)+4.75 round 0}} million|long=no}}<ref>{{cite news |last=Keeney |first=Tim |title=How Much Does the UFC 207 PPV Cost? Are There Any Deals? |url=https://heavy.com/sports/2016/12/ufc-207-ronda-rousey-vs-nunes-ppv-price-how-much-does-it-cost-deals-sale-hd-sd-fight-pass-how-to-watch-order/ |work=Heavy.com |date=December 28, 2016}}</ref><ref>{{cite news|url=http://mmajunkie.com/2016/12/ufc-207-draws-sold-out-18533-attendance-a-las-vegas-ufc-record-for-4-75-million-live-gate|title=UFC 207 draws sold-out 18,533 attendance, a Las Vegas UFC record, for $4.75 million live gate|publisher=mmajunkie.com|author=<!--Staff writer(s); no by-line.-->|date=2016-12-31|access-date=2016-12-31}}</ref>
|- style="background:#ffc;"
| {{dts|2006|Dec|30}} || [[UFC 66]] || [[Chuck Liddell|Liddell]] vs. [[Tito Ortiz|Ortiz]] 2 || 1,050,000<ref name="Business Insider" /> || $53 million
|-
| {{dts|2010|May|29}} || [[UFC 114]] || [[Quinton Jackson|Rampage]] vs. [[Rashad Evans|Evans]] || 1,050,000<ref name="Business Insider" /> || {{US$|{{#expr:(44.99*1.05)+3.895 round 0}} million|long=no}}<ref>{{cite news |title=UFC® 114 OFFICIALLY SOLD OUT |url=http://kr.ufc.com/news/UFC-114-OFFICIALLY-SOLD-OUT |work=[[UFC]] |date=May 27, 2010}}</ref><ref>{{cite news|url=http://mmajunkie.com/news/19456/nsac-corrects-ufc-114-attendance-and-gate-promotions-estimates-nearly-spot-on.mma|title=NSAC corrects UFC 114 attendance and gate; promotion's estimates nearly spot-on|publisher=mmajunkie.com|access-date=June 9, 2010|archive-date=June 30, 2012|archive-url=https://archive.today/20120630015355/http://mmajunkie.com/news/19456/nsac-corrects-ufc-114-attendance-and-gate-promotions-estimates-nearly-spot-on.mma|url-status=dead}}</ref>
|-
| {{dts|2010|Oct|23}} || [[UFC 121]] || Lesnar vs. [[Cain Velasquez|Velasquez]] || 1,050,000<ref name="Business Insider" /> || $45 million
|-
| {{dts|2013|Dec|28}} || [[UFC 168]] || [[Chris Weidman|Weidman]] vs. [[Anderson Silva|Silva]] II || 1,025,000<ref name="Business Insider" /> || {{US$|{{#expr:(49.95*1.025)+6.238792 round 0}} million|long=no}}<ref>{{cite news |title=UFC 168 pay-per-view price shoots up $5.00 |url=https://www.foxsports.com/ufc/haymaker/story/ufc-168-pay-per-view-price-shoots-up-5-121513 |work=[[Fox Sports]] |date=December 15, 2013}}</ref><ref>{{cite web|url=http://mmajunkie.com/2014/01/final-ufc-168-gate-ranks-second-all-time-for-mma-in-nevada-in-excess-of-6-2-million/|title=Final UFC 168 gate ranks second all-time for MMA in Nevada in excess of $6.2 million|author=MMAjunkie Staff|date=January 6, 2014|access-date=January 6, 2014}}</ref>
|-
| {{dts|2008|Nov|15}} || [[UFC 91]] || [[Randy Couture|Couture]] vs. Lesnar || 1,010,000<ref name="Business Insider" /> || $47 million

|-
| {{dts|2008|Dec|27}} || [[UFC 92]] || Evans vs. [[Forrest Griffin|Griffin]] || 1,000,000<ref name="Business Insider" /> || {{US$|{{#expr:44.99+3.46844 round 0}} million|long=no}}<ref>{{cite web |title=Pay-Per-View Events with Comcast Digital Cable |url=http://www.comcast.com/Corporate/Programming/Comingevents.ashx |archive-url=https://web.archive.org/web/20081217095922/http://www.comcast.com/Corporate/Programming/Comingevents.ashx |url-status=dead |archive-date=December 17, 2008 |publisher=[[Comcast]] |access-date=December 17, 2008}}</ref><ref name="Top MMA Gates"/>
|- 
| {{dts|2013|Mar|16}} || [[UFC 158]] || [[Georges St-Pierre|St-Pierre]] vs. [[Nick Diaz|Diaz]] ||950,000<ref name="Business Insider" />||
|-
| {{dts|2012|Jul|7}} || [[UFC 148]] || Silva vs. [[Chael Sonnen|Sonnen]] II ||925,000||
|-
| {{dts|2009|Jan|31}} || [[UFC 94]] || St-Pierre vs. [[B.J. Penn|Penn]] 2 ||920,000||
|-
| {{dts|2015|Aug|1}} || [[UFC 190]] || Rousey vs. [[Bethe Correia|Correia]] ||900,000||
|-
| {{dts|2017|Nov|4}} || [[UFC 217]] || [[Michael Bisping|Bisping]] vs. St-Pierre ||875,000||
|-
| {{dts|2017|Jul|29}} || [[UFC 214]] || [[Daniel Cormier|Cormier]] vs. [[Jon Jones|Jones]] 2 ||860,000||
|-
| {{dts|2009|Aug|8}} || [[UFC 101]] || Declaration ||850,000||
|-
| {{dts|2015|Jul|11}} || [[UFC 189]] || [[Chad Mendes|Mendes]] vs. McGregor ||825,000<ref name="UFC189BR">{{cite web |last1=McCarry |first1=Patrick |title=Conor McGregor's title win may not have pulled as many PPVs as the UFC first claimed |url=https://www.sportsjoe.ie/mma/conor-mcgregors-title-win-may-not-have-pulled-as-many-ppvs-as-the-ufc-first-claimed-37474 |website=SportsJOE.ie |access-date=6 February 2021}}</ref>||
|-
| {{dts|2021|Mar|6}} || [[UFC 259]] || Błachowicz vs. Adesanya ||800,000<ref>{{cite web |last1=Martin |first1=Adam |title=Report - UFC 259 sold 800,000 pay-per-views worldwide |url=https://www.bjpenn.com/mma-news/ufc/report-ufc-259-sold-800000-pay-per-views-worldwide/ |website=BJPenn |date=11 March 2021 |access-date=11 March 2021}}</ref>||
|-
| {{dts|2011|Apr|30}} || [[UFC 129]] || St-Pierre vs. [[Jake Shields|Shields]] ||800,000||
|-
| {{dts|2015|Jan|03}} || [[UFC 182]] || Jones vs. Cormier ||800,000||
|-
| {{dts|2010|Dec|11}} || [[UFC 124]] || St-Pierre vs. [[Josh Koscheck|Koscheck]] 2 ||785,000||
|-
| {{dts|2010|Mar|27}} || [[UFC 111]] || St-Pierre vs. [[Dan Hardy|Hardy]] ||770,000||
|-
| {{dts|2011|Dec|30}} || [[UFC 141]] || Lesnar vs. [[Alistair Overeem|Overeem]] ||750,000||
|-
| {{dts|2011|Feb|5}} || [[UFC 126]] || Silva vs. [[Vitor Belfort|Belfort]] ||725,000||
|-
| {{dts|2021|Nov|6}} || [[UFC 268]]
|| Usman vs. [[Colby Covington|Covington]] 2 ||700,000||
|-
| {{dts|2007|Dec|29}} || [[UFC 79]] || Nemesis ||700,000||
|-
| {{dts|2012|Apr|21}} || [[UFC 145]] || Jones vs. Evans	||700,000||
|-
| {{dts|2012|Nov|17}} || [[UFC 154]] || St. Pierre vs. [[Carlos Condit|Condit]] ||700,000||
|-
| {{dts|2018|Dec|29}} || [[UFC 232]] || Jones vs. [[Alexander Gustafsson|Gustafsson]] 2 ||700,000||
|-
| {{dts|2021|Apr|24}} || [[UFC 261]] || Usman vs. Masvidal 2 ||700,000<ref>{{cite web |last1=Alexander |first1=Mookie |title=Report: UFC 261 generated over 700,000 domestic pay-per-view buys |url=https://www.bloodyelbow.com/2021/4/27/22405911/report-ufc-261-generated-over-700000-domestic-pay-per-view-buys-mma-news |website=Bloody Elbow |date=27 April 2021 |access-date=28 April 2021}}</ref>||
|-
| {{dts|2020|May|9}} || [[UFC 249]] || [[Tony Ferguson|Ferguson]] vs. [[Justin Gaethje|Gaethje]] ||700,000<ref>{{cite web|title=UFC 249 generates over 700,000 PPV buys on ESPN+ |url=https://sports.yahoo.com/ufc-249-generates-over-700000-ppv-buys-on-espn-despite-coronavirus-pandemic-040155445.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA1ex0UOdxWUICKvIpnb5BxdRphfOvxRZg4FxjrmFpBU4MXi5Oy4hWLp6BH2GtA80Czc3v93nuNt-_5Jegll4dfpvTzaHsPQqQm9TquRV9L14gVqYqwcfWP7ilGIZBTK9voqyaGVfwDQJaN-fmK5L4fcQIMeTxOsifn5sJju6XxH|publisher=sports.yahoo.com|author=Kevin Iole|date=2020-05-12|access-date=2020-05-12}}</ref>||
|-
| {{dts|2020|Sep|26}} || [[UFC 253]] || [[Israel Adesanya|Adesanya]] vs. [[Paulo Costa|Costa]] ||700,000<ref>{{cite web|url=https://theathletic.com/2109158/2020/10/01/sources-ufc-253-generated-more-than-700000-ppv-buys-globally/|title=Sources: UFC 253 generated more than 700,000 PPV buys globally|publisher=theathletic.com|author=Mike Coppinger|date=2020-10-01|access-date=2020-10-02}}</ref>||
|-
| {{dts|2020|Oct|24}} || [[UFC 254]] || Khabib vs. Gaethje ||675,000<ref>{{cite web|url=https://www.mmafighting.com/2020/10/29/21539704/ufc-254-khabib-vs-gaethje-reportedly-sells-500k-pay-per-view-buys-in-the-u-s|title=UFC 254: Khabib vs. Gaethje reportedly sells 500K pay-per-view buys in the U.S.|publisher=mmafighting.com|author=Damon Martin|date=2020-10-29|access-date=2020-10-29}}</ref>||
|-
| {{dts|2007|May|26}} || [[UFC 71]] || Liddell vs. [[Quinton Jackson|Jackson]] ||675,000||
|}