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==Logo== [[File:DarioCampanile.Paramount.jpg|thumb|left|upright=1.2|Artist Dario Campanile poses with a picture Paramount commissioned him in 1986 to paint for its 75th anniversary. The company later used the painting as a basis for its new logo. That logo was introduced as a prototype in the 1986 film ''[[The Golden Child]]''; the 1987 film ''[[Critical Condition (film)|Critical Condition]]'' are both the first to feature the finalized version of the logo. 1999's ''[[South Park: Bigger, Longer & Uncut]]'' was the first to use an enhanced version of the logo, which was last used on 2002's ''[[Crossroads (2002 film)|Crossroads]]''.]] The distinctively pyramidal Paramount mountain has been the mainstay of the company's [[production logo]] since its inception and is the oldest surviving Hollywood film logo. In the sound era, the logo was accompanied by a fanfare called ''[[Paramount on Parade]]'' after the film of the same name, released in 1930. The words to the fanfare, originally sung in the 1930 film, were "Proud of the crowd that will never be loud, it's Paramount on Parade." The motion picture logo has gone through many changes over the years: * The logo began as a somewhat indistinct charcoal rendering of the mountain ringed with superimposed stars. The logo originally had twenty-four stars, as a tribute to [[Star system (filmmaking)|the then current system of contracts for actors]], since Paramount had twenty-four stars signed at the time. * In 1951, the logo was redesigned as a [[matte painting]] created by [[Jan Domela]]. * A newer, more realistic-looking logo debuted in 1953 for Paramount films made in 3D. It was reworked in early-to-mid 1954 for Paramount films made in [[widescreen]] process [[VistaVision]]. The text ''VistaVision β Motion Picture High Fidelity'' was often imposed over the Paramount logo briefly before dissolving into the [[title sequence]]. In early 1968, the text "A Paramount Picture/Release" was shortened to "Paramount", the byline ''A Gulf+Western Company'' since the Gulf+Western owns Paramount Pictures Corporation in 1966 appeared on the bottom, and the number of stars being reduced to 22. In 1974, another redesign was made, with the Paramount text and Gulf+Western byline appearing in different fonts. * In May or June 1975, the logo was simplified in a shade of blue, adopting the modified design of the 1968 print logo, which was in use for many decades afterward. A version of the print logo had been in use by Paramount Television since 1968, for the first movie of the 1975 horror movie [[Bug (1975 film)|''Bug'']] (1975) at the end. * A black and white logo with "A Paramount Picture" appeared in the 1980 live action film ''[[Popeye (film)|Popeye]]'', resembling the one used on Paramount's [[Popeye the Sailor (film series)|classic Popeye cartoon shorts]]. * The studio launched an entirely new logo in December 1986 with [[computer-generated imagery]] of a lake and stars. This version of the Paramount logo was designed by Dario Campanile and animated by [[Flip Your Lid Animation]] (Studio Productions), Omnibus/Abel for the CGI stars and Apogee, Inc for the mountain; for this logo, the stars would move across the screen into the arc shape instead of it being superimposed over the mountain as it was before. A redone version of this logo by Pittard Sullivan made its debut with ''[[South Park: Bigger, Longer & Uncut]]'', released on June 30, 1999. [[File:Paramount Pictures logo (2010).jpg|thumb|upright=1.2|For its 90th anniversary, Paramount adopted the logo shown here. In 2012, it was used in tandem with the current one. This picture shows the 2010 modification of the logo, which includes [[Viacom (2005β2019)|Viacom]]'s revised byline introduced in 2006. The first film to use the revised Viacom byline was ''[[Iron Man 2]]''.]] * In March 2002, an updated logo by BUF Compagnie was introduced in which shooting stars would fall from a night sky to form the arc while the Paramount logo would fly into place between them. An enhanced version of this logo made by PIC Collective debuted with ''[[Iron Man 2]]'', released on May 7, 2010. The south col area of [[Mount Everest]] became the primary basis. The music is accompanied by ''Paramount on Parade'', which was only used on ''[[Mean Girls]]''. This logo continued to be featured on DVD and Blu-ray releases with the [[Viacom (1952β2006)|first incarnation of Viacom]] byline until March 5, 2019, ending with ''[[Instant Family]]''.{{citation needed|date=September 2019}} * On December 16, 2011, an updated logo<ref>{{cite web |url=https://www.deadline.com/2011/12/paramount-unveils-100th-anniversary-logo/ |title=Paramount Unveils New Logo As Part Of 100th Anniversary Celebration |website=Deadline Hollywood |date=December 14, 2011 |access-date=June 17, 2015 |archive-date=June 19, 2014 |archive-url=https://web.archive.org/web/20140619090147/http://www.deadline.com/2011/12/paramount-unveils-100th-anniversary-logo/ |url-status=dead }}</ref><ref>{{cite news |url=https://www.hollywoodreporter.com/news/general-news/mission-impossible-ghost-protocol-paramount-anniversary-logo-273798/ |title=Paramount Pictures Release 100th Anniversary Logo |work=The Hollywood Reporter |date=December 14, 2011 |access-date=February 16, 2022 |archive-date=April 30, 2012 |archive-url=https://web.archive.org/web/20120430005620/http://www.hollywoodreporter.com/news/mission-impossible-ghost-protocol-paramount-anniversary-logo-273798 |url-status=live }}</ref><ref>{{cite web|url=http://www.paramount.com/news/press-releases/paramount-pictures-unveils-new-logo-in-celebration-of-the-studio%27s-100th-anniversary|title=Press Release β Paramount Pictures Unveils New Logo in Celebration of the Studio's 100th Anniversary|publisher=Paramount.com|archive-url=https://web.archive.org/web/20121028110852/http://www.paramount.com/news/press-releases/paramount-pictures-unveils-new-logo-in-celebration-of-the-studio%E2%80%99s-100th-anniversary|archive-date=October 28, 2012|access-date=March 16, 2018|url-status=dead}}</ref> was introduced with animation done by Devastudios, using [[Terragen]] and [[Autodesk Maya]].<ref>{{cite web |url=https://www.devastudios.com/work/logo/paramount-100-years/ |title=Devastudios β Paramount Pictures |publisher=Devastudios.com |access-date=March 31, 2012 |archive-date=September 25, 2020 |archive-url=https://web.archive.org/web/20200925120119/https://www.devastudios.com/work/logo/paramount-100-years/ |url-status=live }}</ref> The new logo includes a surrounding mountain range and the sun shining in the background. [[Michael Giacchino]] composed the logo's new fanfare. His work on the fanfare was carried onto the [[Paramount Players]] and [[Paramount Animation]] logos, as well as the [[Paramount Television Studios]] logo, which is also used for the [[Paramount Network]] Original Productions logo with ''[[68 Whiskey]]''. * The word "Pictures" was restored to the bottom of the Paramount logo in 2022 after ViacomCBS took on the Paramount name and branding for its entire operation; this revised logo used for printed materials and merchandising, while still appearing as simply "Paramount" on-screen, no longer uses the byline.
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