Editing Mountain Dew (section)

===Puppy Monkey Baby===
On 7 February 2016, for [[Super Bowl 50]], Mountain Dew aired a spot featuring a CGI character dubbed "the puppy monkey baby" (also styled PuppyMonkeyBaby). The promotion has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.<ref>{{cite news|last1=Smith|first1=Troy|title='Puppymonkeybaby' wins Super Bowl 50 commercial race|url=http://www.cleveland.com/entertainment/index.ssf/2016/02/puppymonkeybaby_wins_super_bow.html|access-date=8 February 2016|publisher=Cleveland.com|date=8 February 2016|archive-url=https://web.archive.org/web/20160208180642/http://www.cleveland.com/entertainment/index.ssf/2016/02/puppymonkeybaby_wins_super_bow.html|archive-date=8 February 2016|url-status=live}}</ref>

The ad features a computer-generated mash-up of three things that the public generally finds to be cute or harmless; a Pug puppy (the head), a monkey (the body and tail), and a dancing baby (the hips and legs). The puppy monkey baby dances with three men who are presumably watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine).

The media response to the advertisement was mixed to negative. Melissa Cronin of [[Gawker]] described it as a "horror-hallucination of brand awareness",<ref>{{cite news|last1=Cronin|first1=Melissa|title=Mountain Dew Presents the PuppyMonkeyBaby, a Horror-Hallucination of Brand Awareness|url=http://gawker.com/mountain-dew-presents-the-puppymonkeybaby-a-horror-hal-1757701922|date=7 February 2016|archive-url=https://web.archive.org/web/20160208080518/https://gawker.com/mountain-dew-presents-the-puppymonkeybaby-a-horror-hal-1757701922|archive-date=8 February 2016|url-status=dead}}</ref> while noting the beverage itself contains [[brominated vegetable oil]], a chemical that is banned in several countries.<ref name="ABC News"/> Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird".<ref>{{cite news|title=Puppymonkeybaby, Chip-Craving Fetus Stand Out in Ad Lineup|url=http://www.foxbusiness.com/markets/2016/02/08/puppymonkeybaby-chip-craving-fetus-stand-out-in-ad-lineup.html|publisher=Fox Business|access-date=14 February 2016|archive-url=https://web.archive.org/web/20160211035153/http://www.foxbusiness.com/markets/2016/02/08/puppymonkeybaby-chip-craving-fetus-stand-out-in-ad-lineup.html|archive-date=11 February 2016|url-status=live}}</ref>