Editing Morrisons (section)

===Logos and slogans===
{{multiple image
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| image1 = Morrisons 1980 - 2007 Logo.svg
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| caption1 = The Morrisons logo, 1985 – March 2007
| image2 = Morrisons Logo.svg
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| caption2 = The Morrisons logo, March 2007 – June 2016
| image3 = MorrisonsLogo.svg
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| caption3 = The Morrisons logo, 2015{{Snd}} present.
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On 15 March 2007, Morrisons unveiled what they proclaimed as a "more modern brand image", which was rolled out to all stores, vehicles and distribution sites. This kept the main 'Morrisons' signage and colour scheme, while replacing the familiar 'M' logo. The low price in-house brand, ''Bettabuy'', was also changed to a 'more modern' brand called ''Morrisons Value'',<ref>{{cite web|url=http://www.thegrocer.co.uk/grt_article.aspx?articleid=100523 |title=The Grocer Today |publisher=The Grocer |access-date=12 March 2011 |url-status=dead |archive-url=https://web.archive.org/web/20070928144727/http://www.thegrocer.co.uk/grt_article.aspx?articleid=100523 |archive-date=28 September 2007 }}</ref> which was again rebranded to ''M Savers'' in January 2012.<ref>{{cite web|url=https://www.marketingweek.com/morrisons-unveils-m-savers-value-range/ |title=Morrisons unveils M Savers value range |date=12 December 2011 |work=Marketing Week |access-date=18 February 2021}}</ref>
The change saw the replacement of the old yellow and black logo, with the 'More Reasons To Shop at Morrisons' strap line replaced with 'Fresh Choice For You'. In 2010 this was replaced by 'Eat Fresh. Pay Less'. This was later changed again in 2013 to 'More Of What Matters'. It also involved the replacement of external signage, with the previous ''Morrisons'' signs being retained alongside the new logo, as well as changes to product packaging, point of sale, advertising, staff uniforms (replacing the old blue ties and bows with green ones) and distribution vehicles. The rationale behind the decision was the need for Morrisons to attract a wider national customer base, capitalising on its expanded geographical spread following the acquisition of Safeway.<ref>{{cite web|last=Lovett |first=Gina |url=http://www.designweek.co.uk/Articles/134232/2020+rebrands+Morrisons+.html |title=20/20 rebrands Morrisons |work=Design Week |date=12 March 2007 |access-date=12 March 2011 |url-status=dead |archive-url=https://web.archive.org/web/20070927213435/http://www.designweek.co.uk/Articles/134232/2020%2Brebrands%2BMorrisons%2B.html |archive-date=27 September 2007 }}</ref>

In 2015, Morrisons released a new logo and slogan 'Morrisons Makes It' to try and draw on the brand's heritage, with the new logo being installed on all store signs as well as new uniforms and new in-store looks.<ref>{{cite web|last=Hobbs |first=Thomas |url=https://www.marketingweek.com/2016/03/10/morrisons-rebrands-as-it-focuses-on-being-surprisingly-good-at-pricing/ |title=Morrisons rebrands as it focuses on being 'surprisingly good' at pricing |work=Marketing Week |date=10 March 2016 |access-date=17 October 2016}}</ref>

In May 2023, Morrisons launched a new advertising campaign which saw the old 'More Reasons to Shop at Morrisons' slogan and jingle being revived.<ref>{{Cite web |last=PLC |first=Morrisons |title=Morrisons is bringing back "More reasons to shop at Morrisons" |url=https://www.morrisons-corporate.com/media-centre/corporate-news/morrisons-is-bringing-back-more-reasons-to-shop-at-morrisons/ |access-date=2023-07-03 |website=Morrisons}}</ref>