Editing Model (person) (section)

==Commercial models==
===Promotional models===
{{Main|Promotional model}}
[[File:IZIBA2004 056 (1924606).jpg|thumb|alt=Refer to caption|Two models with the logo of [[Camel (cigarette)|Camel]], a cigarette brand they are promoting, printed on the backside of their shorts in [[Ibiza]], 2004]]
A promotional model is a model hired to drive [[consumer demand]] for a product, service, brand, or concept by interacting in person with potential consumers. The vast majority of promotional models tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the interaction length may be short, the promotional model delivers a live experience that reflects on the product or service he or she represents.  This form of marketing touches fewer consumers for the cost than traditional [[advertising media]] (such as print, radio, and television); however, the consumer's perception of a brand, product, service, or company is often more profoundly affected by a live person-to-person experience.

[[Marketing campaign]]s that make use of promotional models may take place in [[Retailing|stores]] or [[shopping mall]]s, at [[tradeshow]]s, special promotional events, clubs, or even at outdoor public spaces. Promotional models may also be used as TV hosts/anchors for interviewing celebrities at film awards, sports events, etc. They are often held at high-traffic locations to reach as many consumers as possible or at venues where a particular type of target consumer is expected to be present.

====Spokesmodels====
{{Main|Spokesmodel}}
"Spokesmodel" is a term used for a model who is employed to be associated with a specific [[brand]] in [[advertisement]]s. A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right. A classic example of the spokesmodel is the models hired to be the [[Marlboro Man]] between 1954 and 1999.

====Trade show models====
[[Trade show]] models work a trade show floorspace or booth and represent a company to attendees. Trade show models are typically not regular employees of the company, but are [[freelancer]]s hired by the company renting the booth space. They are hired for several reasons: trade show models can make a company's booth more visible from the hundreds of other booths competing for attendee attention. They are articulate and quickly learn and explain or disseminate information on the company and its product(s) and service(s). And they can assist a company in handling a large number of attendees, which the company might otherwise not have enough employees to accommodate, possibly increasing the number of sales or leads resulting from participation in the show.

====Atmosphere models====
[[File:Atmosphere Models 2014.jpg|thumb|upright|alt=Refer to adjacent text|Atmosphere models at a costume party]]
Atmosphere models are hired by the producers of themed events to enhance the atmosphere or ambience of their event. They are usually dressed in costumes exemplifying the event's theme and are often placed strategically in various locations around the venue. It is common for event guests to have their picture taken with atmosphere models. For example, if someone is throwing a "Brazilian Day" celebration, they would hire models dressed in samba costumes and headdresses to stand or walk around the party.{{citation needed|date=April 2019}}

===Instagram models===
Instagram models are people who have accumulated a large number of followers on [[Instagram]] by posting engaging photos of themselves and their lifestyles, and are consequently hired by a company to advertise products as their influence and popularity can increase sales.<ref name="pixlee-instagram">{{cite web|url=https://www.pixlee.com/definitions/instagram-model|access-date=12 November 2023|date=|title=Definition: Instagram Model|author=|website=Pixlee Turn To}}</ref> They should not be confused with established models such as [[Cara Delevingne]] and [[Gigi Hadid]], who use Instagram to promote their traditional modelling careers,<ref name=ABC/> although some models, such as [[Playboy]] model [[Lindsey Pelas]], begin their careers conventionally and subsequently become Instagram models. Some models use Instagram success to develop their careers, such as [[Rosie Roff]], who worked as a fashion model before being discovered via Instagram and gaining work as a [[ring girl]] in American boxing. In some cases, Instagram gives unsigned models a platform to attract the attention of agencies and talent scouts.<ref name=Saul>{{cite news|title=Instafamous: Meet the social media influencers redefining celebrity|url=https://www.independent.co.uk/news/people/instagram-model-natasha-oakley-iskra-lawrence-kayla-itsines-kendall-jenner-jordyn-woods-a6907551.html|date=27 March 2016|author=Heather Saul|newspaper=Independent|access-date=2017-09-05|archive-url=https://web.archive.org/web/20170901063025/http://www.independent.co.uk/news/people/instagram-model-natasha-oakley-iskra-lawrence-kayla-itsines-kendall-jenner-jordyn-woods-a6907551.html|archive-date=2017-09-01|url-status=live}}</ref> American model [[Matthew Noszka]] entered the profession as a result of being discovered on Instagram by [[Wilhelmina Models]].<ref name=ABC>{{cite news|title=From Construction to High Fashion: How Instagram Helped This Male Model Get Discovered|url=https://abcnews.go.com/Lifestyle/construction-high-fashion-instagram-helped-male-model-discovered/story?id=29253900|date=26 February 2015|author1=Mara Schiavocampo|author2=Claire Pedersen|author3=Timor Balaish|author4=Lauren Effron|work=ABC News|access-date=2017-06-14|archive-url=https://web.archive.org/web/20171229052246/https://abcnews.go.com/Lifestyle/construction-high-fashion-instagram-helped-male-model-discovered/story?id=29253900|archive-date=2017-12-29|url-status=live}}</ref>

The Instagram model concept originated in the late 2000s, when the boyfriends of fashion bloggers such as [[Rumi Neely]] and [[Chiara Ferragni]] began photographing their girlfriends in various outfits.<ref name=Spinks>{{cite web|title=What It's Actually Like to Be an Instagram Model|url=https://www.vice.com/en/article/what-instagram-models-actually-do/|work=Vice|author=Rosie Spinks|date=7 August 2016}}</ref> Instagram models often attempt to become [[social media influencers]] and engage in [[influencer marketing]],<ref name=Saul/> promoting products such as fashion brands and detox teas.<ref name=Spinks/> High-profile influencers can earn thousands of dollars for promoting commercial brands. When choosing whom to employ, brands have become less concerned with the number of followers an influencer has and more focused on their [[engagement marketing]] strategy. Research indicates that 89% of influencers use Instagram to promote themselves, compared to 20% using Twitter and 16% using Facebook.<ref name=Saul/>

Some Instagram models have gained high-profile modelling jobs and become celebrities.<ref>{{cite news| url=http://www.maxim.com/tag/instagram-models| work=Maxim| title=Instagram Models| access-date=2016-05-01| archive-url=https://web.archive.org/web/20160502002352/http://www.maxim.com/tag/instagram-models| archive-date=2016-05-02| url-status=live}}</ref> Fitness model [[Jen Selter]] had become an [[Internet celebrity]] by 2014 and modelled for ''[[Vanity Fair (magazine)|Vanity Fair]]'' magazine.<ref>{{cite magazine|title=Jen Selter Shows off her Famous Butt in "Vanity Fair"|url=https://www.maxim.com/women/jen-selter-shows-her-famous-butt-vanity-fair|magazine=Maxim|author=Stephanie Radvan|date=13 March 2014|access-date=2017-06-29|archive-url=https://web.archive.org/web/20170823171152/https://www.maxim.com/women/jen-selter-shows-her-famous-butt-vanity-fair|archive-date=2017-08-23|url-status=live}}</ref> [[Cosplay]]er and model [[Anna Faith]] acquired over 250,000 Instagram followers by 2014, gaining success from her ability to impersonate the [[The Walt Disney Company|Disney]] character [[Elsa (Disney)|Elsa]].<ref>{{cite news|url=http://www.huffingtonpost.ca/2014/06/13/frozen-lookalike-anna-faith_n_5491667.html|work=The Huffington Post Canada|title='Frozen' Lookalike, Anna Faith, Totally Looks Like Elsa|date=13 June 2014|access-date=2017-06-28|archive-url=https://web.archive.org/web/20171201040659/http://www.huffingtonpost.ca/2014/06/13/frozen-lookalike-anna-faith_n_5491667.html|archive-date=2017-12-01|url-status=live}}</ref><ref>{{Cite news|url=http://www.cosplaynewsnetwork.com/anna-faith-top-ten-cosplayer/|title=Anna Faith Top Ten Cosplayer|date=2018-10-08|work=Cosplay News Network|access-date=2018-10-10|language=en-US}}</ref> With Facebook's continuing decrease in post reach, Instagram has increasingly become cosplayers' favourite platform.<ref>{{Cite news|url=http://www.cosplaynewsnetwork.com/15-hottest-female-cosplayers-instagram/|title=The Hottest Female Cosplayers On Instagram {{!}} Cosplay News Network|date=2018-08-21|work=Cosplay News Network|access-date=2018-10-10|language=en-US}}</ref><ref>{{Cite news|url=http://www.cosplaynewsnetwork.com/hottest-slave-leia-cosplay-instagram/|title=The Hottest Slave Leia Cosplay on Instagram|date=2018-01-21|work=Cosplay News Network|access-date=2018-10-10|language=en-US}}</ref> American actress [[Caitlin O'Connor]] had almost 300,000 Instagram followers in 2016, earning most of her social media income from endorsing products on Instagram.<ref>{{cite news| url=https://www.bloomberg.com/features/2016-arsenictv-snapchat-influencer-economy/| work=Bloomberg L.P.| title=Why Snapchat's Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein| access-date=2016-07-19| archive-url=https://web.archive.org/web/20160722235907/http://www.bloomberg.com/features/2016-arsenictv-snapchat-influencer-economy/| archive-date=2016-07-22| url-status=live}}</ref> Australian personal trainer [[Kayla Itsines]] acquired 5.5 million Instagram followers, allowing her to build a business in the fitness industry.<ref>{{cite news|url=https://www.independent.co.uk/news/people/kayla-itsines-instagram-interview-how-she-became-famous-personal-trainer-body-image-photos-a7344956.html|title=Kayla Itsines: The personal trainer turned Instagram star on social media, body image and her new found fame|last=Blair|first=Olivia|date=5 October 2016|newspaper=The Independent|access-date=2017-09-05|archive-url=https://web.archive.org/web/20171209100049/https://www.independent.co.uk/news/people/kayla-itsines-instagram-interview-how-she-became-famous-personal-trainer-body-image-photos-a7344956.html|archive-date=2017-12-09|url-status=live}}</ref> Brazilian model [[Claudia Alende]] gained a following of 2.8 million people on Instagram by 2015 and developed a career as a lingerie model.<ref>{{cite news|title=Millionaire models of Instagram: The stunning women you've never heard of raking in the cash on social media|url=https://www.mirror.co.uk/news/world-news/millionaire-models-instagram-stunning-women-7076190|date=26 December 2015|author=Sam Webb|newspaper=Daily Mirror|access-date=2018-04-04|archive-url=https://web.archive.org/web/20180412082859/https://www.mirror.co.uk/news/world-news/millionaire-models-instagram-stunning-women-7076190|archive-date=2018-04-12|url-status=live}}</ref> Plus-size models [[Iskra Lawrence]] and [[Tess Holliday]] have used Instagram to demonstrate their potential as models.<ref name="Saul" /> [[Yashika Aannand]], an Indian teenage actress, rose to prominence in the Tamil film industry after gaining popularity as an Instagram model with over 145,000 followers on her account by 2017.<ref>{{cite news|url=https://www.deccanchronicle.com/entertainment/kollywood/230717/teen-temptations.html|title=Teen temptations|date=23 July 2017|newspaper=Deccan Chronicle|access-date=16 May 2018|language=en|archive-url=https://web.archive.org/web/20180514224850/https://www.deccanchronicle.com/entertainment/kollywood/230717/teen-temptations.html|archive-date=2018-05-14|url-status=live}}</ref> Iraqi cross-dressing model, [[Death of Noor Alsaffar|Noor Alsaffar]], was killed in September 2023 as part of an increase in violence against LGBTQ+ people.<ref name=":02">{{Cite web |last=Morey |first=Alice |date=2023-09-29 |title=Popular Iraqi TikToker allegedly shot dead in Baghdad |url=https://www.gaytimes.co.uk/life/popular-iraqi-tiktoker-shot-dead-in-baghdad/ |access-date=2024-04-28 |website=GAY TIMES |language=en-GB}}</ref>

Instagram model techniques and aesthetics have also been used in unconventional or parody profiles. Instagram model [[Lil Miquela]] has blurred the line between reality and social media, amassing more than 200,000 followers without revealing whether she is real or computer-generated.<ref>{{Cite news|url=https://www.independent.co.uk/news/people/lil-miquela-the-instagram-model-whose-fans-cannot-decide-whether-she-is-real-or-fake-a7228271.html|title=This Instagram model has thousands of followers and they're mostly people trying to work out if she's fake or not|author=Maya Oppenheim|date=6 September 2016|newspaper=The Independent|access-date=2017-09-05|archive-url=https://web.archive.org/web/20170906145614/http://www.independent.co.uk/news/people/lil-miquela-the-instagram-model-whose-fans-cannot-decide-whether-she-is-real-or-fake-a7228271.html|archive-date=2017-09-06|url-status=live}}</ref> Australian comedian [[Celeste Barber]] had acquired 1.8 million Instagram followers by 2017, parodying celebrity fashion photographs with real-life reenactments.<ref>{{cite news|title=The model world of Instagram parody star Celeste Barber – in pictures|url=https://www.theguardian.com/culture/2017/jun/30/the-model-world-of-instagram-parody-star-celeste-barber-in-pictures|date=30 June 2017|newspaper=The Guardian|access-date=2017-07-05|archive-url=https://web.archive.org/web/20170706001814/https://www.theguardian.com/culture/2017/jun/30/the-model-world-of-instagram-parody-star-celeste-barber-in-pictures|archive-date=2017-07-06|url-status=live}}</ref> In 2016, French organisation Addict Aide ran a campaign to raise awareness for alcohol abuse among young people in which a model posed as Louise Delage, a fictitious 25-year-old Parisian whose Instagram photos nearly always featured alcohol. The account amassed 65,000 followers in a month, after which a reveal video posted to it had over 160,000 views.<ref>{{Cite web|url=https://www.theguardian.com/technology/2016/oct/06/shell-drink-to-that-fake-instagram-louise-delage-profile-highlights-alcoholism|title=Who is Louise Delage? New Instagram influencer not what she seems|last=Hunt|first=Elle|date=2016-10-06|website=The Guardian|language=en|access-date=2018-04-11|archive-url=https://web.archive.org/web/20180412211831/https://www.theguardian.com/technology/2016/oct/06/shell-drink-to-that-fake-instagram-louise-delage-profile-highlights-alcoholism|archive-date=2018-04-12|url-status=live}}</ref>

Some reports<ref>{{cite web| url =https://www.news.com.au/lifestyle/fashion/people/model-reveals-the-truth-about-prostitution-in-the-fashion-industry/news-story/338d89423052f4e0e1f07912b9ca0674 | title = Model reveals the truth about prostitution in the fashion industry | last =Roberts | first =Sophie | date =30 August 2017 | publisher =News Corp Australia| access-date = 20 January 2019}}</ref> suggest that a number of Instagram models obtain extra income by covertly working as prostitutes. Websites accusing various models of this, often without reliable evidence, have increased in popularity recently, sometimes with the unintended effect of increasing their earnings.<ref>{{cite web| url =https://www.foxnews.com/entertainment/insta-hookers-sites-say-they-expose-instagram-models-who-are-really-prostitutes | title = Insta-hookers? Sites say they expose 'Instagram models' who are really prostitutes | last =Falzone | first =Diana | date =19 July 2016| website =[[Fox News]] | publisher =Fox News| access-date = 20 January 2019}}</ref> But false accusations on these sites can harm legitimate models' reputations, and some women in the industry consider them a way for men to exert power over women.<ref>{{cite web| url =https://www.independent.co.uk/life-style/instagram-women-luxury-escorts-prostitutes-sexist-websites-men-misogyny-lifestyle-sponsors-sex-a7523421.html | title = Sexist websites are 'ruining lives' of women on Instagram, exposing them as 'escorts and prostitutes' | last =Rachel | first =Hosie | date =12 January 2017 | work =The Independent| access-date = 20 January 2019}}</ref>