Editing Mariah Carey (section)

=== Business ventures ===
Declining offers to appear in commercials in the United States during her early career, Carey was not involved in brand marketing initiatives until 2006, when she participated in endorsements for [[Intel]] [[Centrino]] personal computers and launched a jewelry and accessories line for teenagers, Glamorized, in American [[Claire's]] and Icing stores.<ref name="jqmov">{{Cite magazine|url=https://archive.org/stream/bub_gb_NBYEAAAAMBAJ#page/n25/mode/2up|title=The Branding of Mimi|last=Paoletta|first=Michael|magazine=Billboard|access-date=August 19, 2011|date=July 15, 2006|pages=27–29}}</ref> During this period, as part of a partnership with [[Pepsi]] and [[Motorola]], Carey recorded and promoted a series of exclusive [[ringtone]]s, including "Time of Your Life".<ref name="EAsHr">{{cite news|url=http://www.eonline.com/uberblog/b52141_mariah_rings_up_pepsi.html|title=Mariah Rings Up Pepsi|last=Serpe|first=Gina|publisher=E!|date=August 29, 2006|access-date=August 10, 2011|archive-date=January 15, 2012|archive-url=https://web.archive.org/web/20120115032925/http://www.eonline.com/uberblog/b52141_mariah_rings_up_pepsi.html|url-status=live}}</ref> She signed a licensing deal with the cosmetics company [[Elizabeth Arden]], and in 2007, she released her own fragrance, "M".<ref name="mtv1">{{cite news|url=http://www.mtv.com/news/articles/1528037/mariah-wants-fans-see-her-smell-like-her.jhtml|title=Mariah Wants All Fans To See Her&nbsp;– And Even Smell Like Her|last=Vineyard|first=Jennifer|publisher=MTV News|date=April 6, 2006|access-date=June 13, 2011|archive-date=June 23, 2012|archive-url=https://web.archive.org/web/20120623214249/http://www.mtv.com/news/articles/1528037/mariah-wants-fans-see-her-smell-like-her.jhtml|url-status=dead}}</ref> The Elizabeth Arden deal has netted her $150&nbsp;million.<ref name="xVhUT">{{cite news|last=Suddath|first=Claire|title=The Mariah Carey Business Model|url=https://www.bloomberg.com/news/articles/2015-04-23/the-mariah-carey-business-model|access-date=April 29, 2015|publisher=[[Bloomberg News]]|date=April 22, 2015|archive-date=April 29, 2015|archive-url=https://web.archive.org/web/20150429000633/http://www.bloomberg.com/news/articles/2015-04-23/the-mariah-carey-business-model|url-status=live}}</ref> For the fragrance, Carey won a [[Basenotes#The Basenotes Fragrance Awards|Basenotes Fragrance Award]] for Best Celebrity Women's Fragrance as well as being nominated in three other categories.<ref name=Basenotes>The 8th Annual Basenotes Awards – [[Basenotes]]
:''Retrieved January 18, 2014'':
* For Celebrity Women's Fragrance: {{cite web|url=http://www.basenotes.net/awards/2008/fceleb.html|title=Best Celebrity Women's Fragrance: M by Mariah Carey|date=April 17, 2008|access-date=December 18, 2020|archive-date=May 29, 2012|archive-url=https://web.archive.org/web/20120529101225/http://www.basenotes.net/awards/2008/fceleb.html|url-status=dead}}
* For New Women's Fragrance: {{cite web|url=http://www.basenotes.net/awards/2008/fnew.html|title=Best New Women's Fragrance: Prada Infusion d'Iris by Prada|date=April 17, 2008|access-date=December 18, 2020|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128153054/https://www.basenotes.net/awards/2008/fnew.html|url-status=dead}}
* For Designer, Mainstream or Fine Fragrance: {{cite web|url=http://www.basenotes.net/awards/2008/ffine.html|title=Best Designer, Mainstream or Fine Fragrance: Prada Infusion d'Iris by Prada|date=April 17, 2008|access-date=December 18, 2020|archive-date=February 10, 2017|archive-url=https://web.archive.org/web/20170210220226/http://www.basenotes.net/awards/2008/ffine.html|url-status=dead}}
* For Women's Fragrance for Day Wear: {{cite web|url=http://www.basenotes.net/awards/2008/fday.html|title=Best Woman's Fragrance for Day Wear: Prada Infusion d'Iris by Prada|date=April 17, 2008|access-date=December 18, 2020|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128223817/https://www.basenotes.net/awards/2008/fday.html|url-status=dead}}</ref> She has released a series of fragrances with Elizabeth Arden, including Luscious Pink (2008) and Forever (2009).<ref>{{Cite magazine|url=http://nymag.com/daily/fashion/2009/01/fda_cracks_down_on_bugs_in_mak.html|title=FDA Cracks Down on Bugs in Makeup; Mariah Carey Values Her $75 Fragrance at $600|date=January 13, 2009|access-date=January 30, 2021|magazine=New York|archive-date=February 8, 2009|archive-url=https://web.archive.org/web/20090208220050/http://nymag.com/daily/fashion/2009/01/fda_cracks_down_on_bugs_in_mak.html|url-status=live}}</ref><ref>{{cite web|url=http://newsroom.mtv.com/2009/08/21/mariah-carey-forever/|title=Mariah Carey Hopes to Dodge 'Forever' Curse With New Fragrance|publisher=MTV|access-date=September 1, 2009|archive-date=March 3, 2012|archive-url=https://web.archive.org/web/20120303221419/http://newsroom.mtv.com/2009/08/21/mariah-carey-forever/|url-status=dead}}</ref> On November 29, 2010, she debuted a collection on [[HSN]], which included jewelry, shoes and fragrances.<ref name="Hzahz">{{cite web|url=http://www.hsn.com/mariah-carey/mariah-carey_c-mc_a-7718_xc.aspx?rid=1831&prev=hp|archive-url=https://web.archive.org/web/20110712225946/http://www.hsn.com/mariah-carey/mariah-carey_c-mc_a-7718_xc.aspx?rid=1831&prev=hp|archive-date=July 12, 2011|title=Mariah Carey; Mariah Carey Jewelry, Shoes and Fragrances|publisher=[[HSN]]|date=March 3, 2011|access-date=August 19, 2011}}</ref> In November 2011, Carey was announced as "brand ambassador" for [[Jenny Craig, Inc.]] which included "participation in a new company initiative... public service announcements and community and education programs."<ref>{{Cite news|url=https://www.cbsnews.com/news/mariah-carey-touting-jenny-craig-after-losing-30-pounds/#:~:text=The%20company%2C%20now%20called%20just,the%20birth%20of%20her%20twins.|title=Mariah Carey Touting Jenny Craig After Losing 30 Pounds|access-date=October 28, 2020|agency=CBS News|date=November 10, 2011|archive-date=October 31, 2020|archive-url=https://web.archive.org/web/20201031043511/https://www.cbsnews.com/news/mariah-carey-touting-jenny-craig-after-losing-30-pounds/#:~:text=The%20company%2C%20now%20called%20just,the%20birth%20of%20her%20twins.|url-status=live}}</ref> In 2018, Carey featured in an advertisement for Hostelworld with the tagline "Even Divas are Believers".<ref>{{Cite news|url=https://www.cnbc.com/2018/04/11/mariah-carey-accidentally-stays-in-a-hostel-in-ad-sings-karaoke.html|title=Mariah Carey Accidentally Stays in a Hostel in Ad; Sings Karaoke to Her Own Song|agency=[[CNBC]]|date=April 11, 2018|access-date=November 8, 2020|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109012956/https://www.cnbc.com/2018/04/11/mariah-carey-accidentally-stays-in-a-hostel-in-ad-sings-karaoke.html|url-status=live}}</ref>

On August 25, 2019, Carey signed a $12 million contract with the Walkers crisps brand as part of their Christmas campaign<ref name="mirror.co.uk">{{Cite web|url=https://www.mirror.co.uk/3am/celebrity-news/music-megastar-mariah-carey-set-19006237|title=Music megastar Mariah Carey 'set to become the new face of Walkers Crisps'|first=Sam|last=Elliott|date=August 26, 2019|website=mirror|access-date=November 2, 2019|archive-date=September 29, 2021|archive-url=https://web.archive.org/web/20210929005444/https://www.mirror.co.uk/3am/celebrity-news/music-megastar-mariah-carey-set-19006237|url-status=live}}</ref> and starred in a commercial for the company.<ref>{{Cite web|url=https://www.thedrum.com/news/2019/11/04/walkers-bags-mariah-carey-full-throated-christmas-ad|title=Walkers Bags Mariah Carey for Full-Throated Christmas Ad|access-date=October 28, 2020|website=The Drum|archive-date=October 31, 2020|archive-url=https://web.archive.org/web/20201031051657/https://www.thedrum.com/news/2019/11/04/walkers-bags-mariah-carey-full-throated-christmas-ad|url-status=live}}</ref> In December 2020, Carey launched a partnership with Virtual Dining Concepts and [[restaurateur]], [[Robert Earl]], for a biscuit line titled ''Mariah's Cookies''.<ref>{{Cite web|url=https://www.foodnetwork.com/fn-dish/news/mariah-carey-holiday-cookies|title=All I Want for Christmas Are Mariah Carey's Cookies|access-date=April 4, 2021|website=The Food Network|archive-date=January 25, 2021|archive-url=https://web.archive.org/web/20210125122823/https://www.foodnetwork.com/fn-dish/news/mariah-carey-holiday-cookies|url-status=live}}</ref> In 2021, Carey announced the launch of a new line of alcohol called ''Black Irish'', an homage to her Black, Venezuelan, and Irish heritage.<ref>{{Cite web|url=https://www.thecut.com/2021/08/mariah-carey-is-launching-a-line-of-irish-cream.html|title=Mariah Carey Is Launching a Line of … Irish Cream?|access-date=August 18, 2021|website=The Cut|date=August 17, 2021|archive-date=August 17, 2021|archive-url=https://web.archive.org/web/20210817232459/http://www.thecut.com/2021/08/mariah-carey-is-launching-a-line-of-irish-cream.html|url-status=live}}</ref> That same year, Carey also partnered with [[McDonald's]], promoting an entirely new limited time menu.<ref name="mcdonaldsmariah">{{Cite magazine|url=https://www.billboard.com/articles/columns/pop/9657814/mariah-carey-mcdonalds-menu-free-food|title=Mariah Carey Teams Up With McDonald's For a Menu of Free Goodies Leading Up to Christmas|access-date=November 11, 2021|magazine=Billboard|archive-date=November 11, 2021|archive-url=https://web.archive.org/web/20211111010618/https://www.billboard.com/articles/columns/pop/9657814/mariah-carey-mcdonalds-menu-free-food|url-status=live}}</ref> In 2022, Carey recorded nine video lessons for [[MasterClass]] titled "Mariah Carey Teaches the Voice as an Instrument", for which she re-recorded "[[The Roof (Back in Time)]]" alongside [[Brandy Norwood|Brandy]].<ref>{{Cite magazine|url=https://www.rollingstone.com/music/music-news/mariah-carey-masterclass-watch-online-1336683/|title=Mimi's MasterClass: Mariah Carey Takes Fans Inside Her Studio for New Online Series|access-date=April 16, 2022|magazine=Rolling Stone|date=April 14, 2022|archive-date=October 2, 2022|archive-url=https://web.archive.org/web/20221002134252/https://www.rollingstone.com/music/music-news/mariah-carey-masterclass-watch-online-1336683/|url-status=live}}</ref>