Editing Lincoln Motor Company (section)

===2010s===
For the Lincoln division, the beginning of the 2010s introduced a number of structural changes. While Lincoln and Mercury were spared by The Way Forward, in 2010, Ford announced the closure of Mercury at the end of the year, with the final Mercury vehicle produced on January 4, 2011. After 30 years of production as a distinct model line (and 41 years as a Lincoln nameplate), the Lincoln Town Car ended its production run in 2011, coinciding with the closure of the St. Thomas Assembly in Ontario. In contrast to the V8-engined Lincoln Town Car, for 2011, Lincoln introduced the [[Lincoln MKZ#MKZ Hybrid (2011)|MKZ Hybrid]], a counterpart of the [[Ford Fusion Hybrid]]. The first Lincoln hybrid vehicle, the MKZ Hybrid was the first Lincoln equipped with a four-cylinder engine. Following the discontinuation of the Town Car sedan, Lincoln continued the use of the Town Car nameplate, adding it to limousine and livery variants of the Lincoln MKT. Along with chassis modifications for heavy-duty use, the MKT Town Car features modified rear seating, with the third-row seat removed to create additional luggage space and second-row seat legroom.

To reflect the end of the Lincoln-Mercury division pairing (from 1945 to 2010), in December 2012, the formal name of Lincoln was changed to The Lincoln Motor Company (its name prior to 1940).<ref name="lincoln20122">{{cite press release|title=Lincoln Forges Dynamic New Path with the Introduction of 'The Lincoln Motor Company' and All-New MKZ Luxury Vehicle|date=December 3, 2012|publisher=Ford Motor Company|location=New York|url=http://corporate.ford.com/news-center/press-releases-detail/pr-lincoln-forges-dynamic-new-path-37463|quote=The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace|access-date=December 3, 2012|url-status=live|archive-url=https://web.archive.org/web/20121206011208/http://corporate.ford.com/news-center/press-releases-detail/pr-lincoln-forges-dynamic-new-path-37463 |archive-date=December 6, 2012}}</ref> To help differentiate Lincoln vehicles from Ford counterparts, Ford established separate design, product development, and sales teams for Lincoln.<ref>{{cite news|url=https://www.nytimes.com/2012/12/23/automobiles/lincoln-strategy-well-try-anything.html |title=Lincoln Strategy: We'll Try Anything |last=Dyer |first=Ezra |date=December 21, 2012 |newspaper=The New York Times |access-date=March 29, 2018}}</ref> In a marketing shift, Lincoln began to target "progressive luxury customers", buyers who sought luxury without ostentation.<ref name="valdes2">{{cite news|url=https://money.cnn.com/2012/12/03/autos/ford-lincoln-motor/index.html|title=Ford Restarts Lincoln Motor Co. |last=Dapena-Valdes |first=Peter |date=December 3, 2012|access-date=December 3, 2012 |archive-url=https://web.archive.org/web/20121203182033/http://money.cnn.com/2012/12/03/autos/ford-lincoln-motor/index.html |archive-date=December 3, 2012 |url-status=live |publisher=CNN |quote=As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday.}}</ref><ref name="lincoln20122"/>

As part of the 2012 rebranding, for 2013, the Lincoln model line underwent several design revisions, headed by the release of the second-generation MKZ. Retaining commonality with the second-generation [[Ford Fusion (Americas)|Ford Fusion]], the MKZ adapted a distinct exterior from its Fusion counterparts (nearly unchanged from a Lincoln concept car released in 2012).<ref name="valdes2"/> The MKS and MKT underwent exterior and interior revisions, adopting the "bow-wing" grille design of the MKZ. Also during this time, Lincoln introduced new trim level nomenclatures Premiere, Select, and Reserve on the MKZ. The use of these trim names would eventually be expanded to other Lincoln models.

In 2014, Lincoln enlisted [[Matthew McConaughey]] as a brand spokesman; McConaughey has appeared in commercials for several Lincoln products in the years since.

For 2015, Lincoln introduced two new SUVs, with the all-new [[Lincoln MKC]] compact crossover SUV (derived from the [[Ford Kuga]]/Ford Escape) becoming the first Lincoln produced solely with four-cylinder engines. The Lincoln Navigator underwent an extensive revision, largely to preview buyers of its 2018 redesign. Along with extensive exterior and interior updates, the Navigator adopted the 3.5&nbsp;L twin-turbocharged V6 of the Ford F-150 as its standard engine, becoming the first version of the Navigator offered without a V8 engine.

Following the positive reception to a 2015 concept car of the same name, Lincoln revived the Lincoln Continental nameplate for the 2017 model year (after a 15-year hiatus). Slotted as a replacement for the Lincoln MKS, the Continental was adapted from a version of the Ford Taurus designed for China. While slightly shorter than the MKS, the Continental is the longest-wheelbase Lincoln since the Town Car. The revived model line introduced a new design language for Lincoln; shifting away from the split-wing grille, the Continental introduced a recessed rectangular grille. The revived Continental marked the debut of the Lincoln "Black Label" program for all Lincoln vehicles. As a flagship trim line, Black Label vehicles feature specially coordinated exterior and interior design themes (similar to the Designer Editions of the Mark series), along with highly personalized customer service.

For 2018, after an eleven-year production run of its predecessor, Lincoln released the fourth generation of the Navigator. Integrating the recessed rectangular grille of the Continental into its exterior, the Navigator is distinguished from the Ford Expedition largely from its taillamps and its blacked-out roof pillars (sharing the "floating roof" design of the Ford Flex and Ford Explorer). At a base price of $95,000, the Lincoln Navigator L Black Label is the most expensive vehicle ever sold by the Ford Motor Company (with the exception of the [[Ford GT]] supercars). The Lincoln MKZ underwent a mid-cycle redesign, adopting the grille design and twin-turbocharged V6 engine of the Lincoln Continental.

For 2019, the retirement of the "MK" naming scheme was expanded, as the MKX underwent a mid-cycle update, becoming the [[Lincoln Nautilus]].<ref>{{cite magazine|url=http://www.motortrend.com/news/2019-lincoln-nautilus-first-look-review-mkx-replacement-gets-new-name/|title=2019 Lincoln Nautilus First Look: MKX Replacement Gets New Name|date=2017-11-28|magazine=Motor Trend}}</ref>

To commemorate the 80th anniversary of the Continental nameplate, Lincoln unveiled the 80th Anniversary Coach Door Edition.<ref name="Bragman">{{cite web |last1=Bragman |first1=Aaron |title=Lincoln Continental Coach Door Edition: Some Folks Call 'Em Suicide Doors |url=https://www.cars.com/articles/lincoln-continental-coach-door-edition-some-folks-call-em-suicide-doors-1420748630656/ |website=cars.com |access-date=July 17, 2021 |date=December 17, 2018}}</ref> The wheelbase featured a 6-inch stretch to provide more rear passenger room along with longer roof, rear doors, and rear windows. The variant also marked the revival of the rear-hinged door configuration (after a 40-year absence). Cabot Coach Builders of Massachusetts provided stretch as well as rear door and interior conversion.<ref name="Bragman"/> A total of 80 units were made for 2019, but a 2020 version of the Continental Coach Door Edition was also available.<ref>{{cite web |last1=Bigg |first1=Martin |title=Lincoln Continental Coach Door Edition Returns For 2020 |url=https://carbuzz.com/news/lincoln-continental-coach-door-edition-returns-for-2020 |website=CarBuzz |access-date=July 17, 2021 |date=October 4, 2019}}</ref> The Coach Door variant is otherwise similar to the Continental's Black Label trim level with a twin-turbocharged 3.0 L V6 with four-wheel drive.<ref>{{cite web |last1=Maddireddy |first1=Mihir |title=2020 Lincoln Continental Coach Door Edition Priced at $116,645 |url=https://www.caranddriver.com/news/a29366579/2020-lincoln-continental-coach-door-edition/ |publisher=Car and Driver |access-date=July 17, 2021 |date=October 5, 2019}}</ref>

The MKT (including the MKT Town Car livery version) was discontinued in 2019, marking the final use of the Town Car nameplate.

<gallery mode="packed">
File:2011 Lincoln MKX -- 03-09-2011 1.jpg|2011 Lincoln MKX
File:2013 Lincoln Mk T Town Car NYC.JPG|2013 Lincoln MKT Town Car
File:Lincoln MKC 01 China 2015-04-10.jpg|2015 Lincoln MKC
File:Lincoln MKX II 01 China 2016-04-18.jpg|2016 Lincoln MKX
File:2017 Lincoln MKZ 'Select' 2.0T front 5.19.19.jpg|2017 Lincoln MKZ
File:Lincoln Continental P4220637.jpg|2018 Lincoln Continental
File:2018 Lincoln Navigator front 9.22.18.jpg|2018 Lincoln Navigator L Black Label
</gallery>