Editing Lamborghini (section)

===Brand identity===
[[File:Lamborghini logotype.jpg|thumb|The Lamborghini wordmark, as displayed on the back of its cars]]
The world of [[bullfighting]] is a key part of Lamborghini's identity.<ref>{{cite book |last=Cockerham |first=Paul W. |date=1997 |title=Lamborghini: the spirit of the bull |publisher=Tiger Books}}</ref><ref>{{cite book |last=Schleifer |first=Jay |date=1993 |title=Lamborghini: Italy's raging bull |publisher=Crestwood House}}</ref><ref>{{cite web|url=http://jalopnik.com/298911/the-baddest-bull-lamborghini-miura-vs-countach-vs-murcielago-lp640 |title=The Baddest Bull: Lamborghini Miura Vs Countach Vs Murcielago LP640 |last=Lieberman |first=Jonny |work=Jalopnik |publisher=Gawker Media |date=12 September 2007 |access-date=4 August 2012 |url-status=live |archive-url=https://web.archive.org/web/20120927055107/http://jalopnik.com/298911/the-baddest-bull-lamborghini-miura-vs-countach-vs-murcielago-lp640 |archive-date= 27 September 2012 }}</ref> In 1962, Ferruccio Lamborghini visited the Seville ranch of [[Miura bull|Don Eduardo Miura]], a renowned breeder of [[Spanish Fighting Bull|Spanish fighting bulls]]. Lamborghini was so impressed by the majestic Miura animals that he decided to adopt a raging [[Bovinae|bull]] as the [[emblem]] for the automaker he would open shortly.{{Sfn|Sackey|2008|p=15}}