Editing Ironman Triathlon (section)

=={{anchor|owner}}Ownership and trademark==
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[[Advance Publications]], the parent company that owns WTC and subsequently the Ironman brand, pays [[Royalty payment|royalties]] to [[Marvel Entertainment]] for use of the Ironman brand.<ref name="BachmanWSJ">{{cite web|url=https://www.wsj.com/articles/iron-man-to-ironman-pay-up-11564177568|last=Bachman|first=Rachel|title=Iron Man to Ironman: Pay Up|date=July 26, 2019|access-date=July 29, 2019|publisher=Wall Street Journal}}</ref> As part of the [[Brand licensing|licensing]] agreement both Marvel and the former owner Wanda agreed to not use the "Iron Man" and "Ironman" trademarks in ways that would suggest an association with the other or cause brand confusion. World Triathlon Corporation CEO Andrew Messick has stated that the agreement has been in place for decades and the royalties paid are "not material to the business."<ref name="BachmanWSJ"/> [[Iron Man]] first appeared in 1963, whereas the first Ironman triathlon was raced in 1978.

The Ironman Triathlon logo is a trademark of the [[World Triathlon Corporation]].<ref>{{cite web|url=https://trademarks.justia.com/866/79/ironman-86679959.html|title=IRONMAN - Trademark Details|access-date=July 29, 2019|publisher=Justia}}</ref> The WTC has also registered the trademarks for "Ironman," "Ironman Triathlon," "M-Dot," and "70.3."<ref>{{cite web|url=https://www.ironman.com/triathlon/legal-faq|title=Intellectual Property Usage|access-date=July 29, 2019|publisher=World Triathlon Corporation|archive-url=https://web.archive.org/web/20190729152745/https://www.ironman.com/triathlon/legal-faq|archive-date=July 29, 2019|url-status=dead}}</ref> WTC has licensed the Ironman name for use, such as in the line of [[Timex Ironman]] wristwatches.