Editing Infant formula (section)

===Generic brand formulas===
In addition to commercially marketed brands, [[generic brand]]s (or store brands) of infant formula were introduced in the United States in 1997, first by PBM Products. These [[private label]] formulas are sold by many leading food and drug retailers such as [[Wal-Mart]], [[Target Corporation|Target]], [[Kroger]], [[Loblaws]], and [[Walgreens]]. All infant formula brands in the United States are required to adhere to the [[Food and Drug Administration]] (FDA) guidelines. As reported by the [[Mayo Clinic]]: “as with most consumer products, brand-name infant formulas cost more than generic brands. But that doesn't mean that brand-name [Similac, Nestle, Enfamil] formulas are better. Although manufacturers may vary somewhat in their formula recipes, the FDA requires that all formulas contain the same nutrient density.”<ref>[http://www.mayoclinic.com/health/infant-formula/PR00058 Mayo Clinic], November 2007</ref>

Similarly, in Canada all infant formulas regardless of brand are required to meet standards set by Health Canada.<ref>Government of Alberta, Health and Wellness. [http://www.health.alberta.ca/health-info/baby-formula.html Infant formula.] {{webarchive|url=https://web.archive.org/web/20111007111614/http://www.health.alberta.ca/health-info/baby-formula.html |date=October 7, 2011 }}</ref>