Editing Fair trade (section)

== System ==
A large number of fair trade and ethical marketing organizations employ a variety of [[marketing strategies]].{{Sfn | Ballet | Carimentrand | 2010}} Most fair trade marketers believe it is necessary to sell the products through supermarkets to get a sufficient volume of [[trade]] to affect the developing world.{{Sfn | Ballet | Carimentrand | 2010}} In 2018, nearly 700,000 metric tons of fair-trade bananas were sold worldwide, with the next largest fair-trade commodity being cocoa beans (260,000 tons) then coffee beans (207,000 tons). The biggest product in the market in terms of units was fair-trade flowers, with over 825 million units sold.<ref>{{Cite web|title=Infographic: The Most Sold Fair Trade Products in the World|url=https://www.statista.com/chart/21654/most-sold-fair-trade-products-globally/|access-date=2021-09-04|website=Statista Infographics|date=8 May 2020 |language=en|archive-date=2021-09-04|archive-url=https://web.archive.org/web/20210904183356/https://www.statista.com/chart/21654/most-sold-fair-trade-products-globally/|url-status=live}}</ref>

There remain many fair trade organizations that adhere more or less to the original objectives of fair trade and that market products through alternative channels where possible and through specialist fair trade shops, but they have a small proportion of the total market compared to Fairtrade International.<ref name="Ballet 2010">{{Citation | last = Ballet | first = Jero | doi = 10.1007/s10551-010-0576-0 | volume=92 | title=Fair Trade and the Depersonalization of Ethics | journal=Journal of Business Ethics | pages=317–30| year = 2010 | issue = S2 | s2cid = 143666363 }}</ref>