Editing Coldplay (section)

=== Endorsements ===
Despite their worldwide popularity, Coldplay have remained notoriously protective of how their material appears in media.<ref name="SMLT">{{Cite web |date=1 March 2012 |title=Top 5 Things You May Not Know About Coldplay |url=http://abcnews.go.com/blogs/entertainment/2012/03/top-5-things-you-may-not-know-about-coldplay |url-status=live |archive-url=https://archive.today/20220106210922/https://abcnews.go.com/blogs/entertainment/2012/03/top-5-things-you-may-not-know-about-coldplay |archive-date=6 January 2022 |access-date=19 August 2021 |website=ABC News}}</ref> The band allow songs to be used in television shows and movies regularly, but most commercials are forbidden.<ref>{{Cite web |date=March 2003 |title=Countdown for Clocks |url=http://www.coldplay.com/ezine/ezine8.pdf |url-status=dead |archive-url=https://web.archive.org/web/20050514210230/http://www.coldplay.com/ezine/ezine8.pdf |archive-date=14 May 2005 |access-date=13 June 2022 |website=Coldplay E-Zine}}</ref> In 2002, ''[[NME]]'' reported they turned down over $85 million in contracts from companies including [[Gatorade]], [[Diet Coke]] and [[Gap Inc.|Gap]].<ref>{{Cite web |date=24 August 2002 |title=No Trouble for Adverts |url=https://www.nme.com/news/music/coldplay-615-1381235 |url-status=live |archive-url=https://archive.today/20220106211612/https://www.nme.com/news/music/coldplay-615-1381235 |archive-date=6 January 2022 |access-date=6 January 2022 |website=NME}}</ref> Martin stated "We would not be able to live with ourselves if we sold the songs' meanings like that".<ref name="SMLT" /> The first time one of their songs were used for advertisements was with "[[Viva la Vida]]" in 2008, the group signed a deal with [[Apple Inc.|Apple]] to promote the exclusive availability of the single on [[iTunes Store]].<ref>{{Cite web|date=21 May 2008|title=Coldplay iTunes Ad Debuts on US TV|url=http://www.musicweek.com/story.asp?sectioncode=1&storycode=1034284|url-status=live|archive-url=https://archive.today/20120526061201/http://www.musicweek.com/story.asp?sectioncode=1&storycode=1034284|archive-date=26 May 2012|access-date=6 January 2022|work=Music Week}}</ref> In 2010, Martin appeared at the company's annual special event.<ref>{{Cite web|date=1 September 2010|title=Apple Special Event September 2010|url=https://www.apple.com/apple-events/september-2010/|url-status=dead|archive-url=https://web.archive.org/web/20100903202039/http://www.apple.com/apple-events/september-2010/|archive-date=3 September 2010|access-date=28 December 2021|work=Apple Inc}}</ref> Following the death of [[Steve Jobs]], Coldplay performed on his memorial service at [[Apple Infinite Loop|Apple Campus]], posthumously thanking his support.<ref>{{Cite web|date=24 October 2011|title=Watch The October 19th, 2011 Apple Event Celebrating Steve Jobs|url=https://tidbits.com/2011/10/24/watch-the-19-october-2011-apple-event-celebrating-steve-jobs/|url-status=live|archive-url=https://web.archive.org/web/20211201222118/https://tidbits.com/2011/10/24/watch-the-19-october-2011-apple-event-celebrating-steve-jobs/|archive-date=1 December 2021|access-date=6 January 2022|website=TidBits}}</ref>

[[File:A_Sky_Full_of_Stars_Target_AD_(2014).png|thumb|alt=Coldplay floating in the air with their respective instruments, assisted by cables|[[Target Corporation|Target]] commercial where Coldplay promoted ''[[Ghost Stories (Coldplay album)|Ghost Stories]]'' (2014)]]
Six years later, they took part in a [[Target Corporation|Target]] commercial which promoted the exclusive deluxe edition of ''[[Ghost Stories (Coldplay album)|Ghost Stories]]'' (2014).<ref>{{Cite web|date=5 May 2014|title=There's a Sky Full of (Paper) Stars in Coldplay's Target Commercial|url=http://corporate.target.com/article/2014/05/theres-a-sky-full-of-paper-stars-in-coldplays-targ|url-status=live|archive-url=https://archive.today/20220106213802/https://corporate.target.com/article/2014/05/theres-a-sky-full-of-paper-stars-in-coldplays-targ|archive-date=6 January 2022|access-date=11 June 2021|website=Target}}</ref> Meanwhile, the music video for "[[Adventure of a Lifetime]]", which was directed by [[Mat Whitecross]] and recorded at [[The Imaginarium]], had a [[Beats Electronics|Beats]] product placement.<ref>{{Cite web|date=10 March 2016|title=Bands & Brands: The New Music Business|url=https://www.campaignlive.co.uk/article/bands-brands-new-music-business/1386597|url-status=live|archive-url=https://archive.today/20220106214130/https://www.campaignlive.co.uk/article/bands-brands-new-music-business/1386597|archive-date=6 January 2022|access-date=6 January 2022|website=Campaign}}</ref> The company was allowed to use some parts of the video on their commercials as a return for covering the budget. In 2018, director [[Jon M. Chu]] revealed he sent a letter directly to the band laying out all his reasons in order to get a permission for using "[[Yellow (Coldplay song)|Yellow]]" on ''[[Crazy Rich Asians (film)|Crazy Rich Asians]]''.<ref>{{Cite web|date=19 August 2018|title=Crazy Rich Asians: Read the Letter That Convinced Coldplay to Allow Yellow in the Movie|url=https://www.hollywoodreporter.com/news/general-news/read-crazy-rich-asians-director-s-letter-coldplay-yellow-1135826/|url-status=live|archive-url=https://archive.today/20220106210409/https://www.hollywoodreporter.com/news/general-news/read-crazy-rich-asians-director-s-letter-coldplay-yellow-1135826/|archive-date=6 January 2022|access-date=6 January 2022|website=The Hollywood Reporter}}</ref> After it was granted, a Chinese-language cover of the track was commissioned as well.

In 2021, Coldplay announced a major partnership with German multinational [[BMW]] as part of their efforts to make touring as sustainable as possible.<ref name="BMWHP">{{Cite press release |title=The First-Ever BMW iX and the First-ever BMW i4: Joint Global Campaign Plays to the Rhythm of Coldplay's New Hit |url=https://www.press.bmwgroup.com/global/article/detail/T0335298EN/the-first-ever-bmw-ix-and-the-first-ever-bmw-i4:-joint-global-campaign-plays-to-the-rhythm-of-coldplay-s-new-hit?language=en |publisher=BMW Group |date=11 June 2021 |access-date=13 June 2021 |archive-date=6 January 2022 |archive-url=https://archive.today/20220106225032/https://www.press.bmwgroup.com/global/article/detail/T0335298EN/the-first-ever-bmw-ix-and-the-first-ever-bmw-i4:-joint-global-campaign-plays-to-the-rhythm-of-coldplay-s-new-hit?language=en |url-status=live}}</ref> They commented the company's technology, which includes the first recyclable car batteries in the world, is able to power live performances almost entirely from renewable energy.<ref>{{Cite web|date=18 December 2021|title=Coldplay's New Tour Powered by BMW Batteries|url=https://luxuryboutiquemagazine.com/2021/10/18/coldplays-new-tour-powered-by-bmw-batteries/|url-status=live|archive-url=https://archive.today/20220106230929/https://luxuryboutiquemagazine.com/2021/10/18/coldplays-new-tour-powered-by-bmw-batteries/|archive-date=6 January 2022|access-date=6 January 2022|website=Luxury Boutique}}</ref> As part of the deal, the band contributed on the marketing of two electric cars from the company and allowed "[[Higher Power (Coldplay song)|Higher Power]]" to be used in advertisements.<ref name="BMWHP" /> In 2022, [[DHL]] became Coldplay's freight partner for the [[Music of the Spheres World Tour]] (2022–25) in order to reduce the logistical impact of the shows and avoid the use of fossil fuels.<ref>{{Cite web |date=15 March 2023 |title=Coldplay Investe em Biocombustível, Tecnologia e Materiais Reutilizáveis por Turnê Mais Sustentável |trans-title=Coldplay Invest in Biofuel, Technology and Reusable Materials for More Sustainable Touring |url=https://exame.com/negocios/coldplay-investe-biocombustivel-tecnologia-e-materiais-reutilizaveis-turne-sustentavel/ |url-status=live |archive-url=https://archive.today/20230528165554/https://exame.com/negocios/coldplay-investe-biocombustivel-tecnologia-e-materiais-reutilizaveis-turne-sustentavel/ |archive-date=28 May 2023 |access-date=28 May 2023 |website=Exame |language=pt}}</ref>