Editing Wellington (section)

===Tourism===
{{See also|Tourism in New Zealand}}
[[File:Wellington Zoo Elephant House.JPG|thumb|Elephant House at [[Wellington Zoo]]]]
[[Tourism]] is a major contributor to the city's economy, injecting approximately NZ$1.3&nbsp;billion into the region annually and accounting for 9% of total FTE employment.<ref>BERL Economics, 2011</ref> The city is consistently named as New Zealanders' favourite destination in the quarterly FlyBuys Colmar Brunton Mood of the Traveller survey<ref>{{cite web|url=http://www.tianz.org.nz/main/mood-of-the-traveller/|title=Mood of the Traveller|publisher=tianz.org.nz|access-date=6 May 2011|archive-url=https://web.archive.org/web/20110425182139/http://www.tianz.org.nz/main/mood-of-the-traveller/|archive-date=25 April 2011|url-status=dead}}</ref> and it was ranked fourth in [[Lonely Planet]] Best in Travel 2011's Top 10 Cities to Visit in 2011.<ref name="Lonely Planet">{{cite web|url=http://www.lonelyplanet.com/press/2010/11/01/lonely-planet-names-wellington-one-of-2011%E2%80%99s-top-10-cities/|title=Lonely Planet Names Wellington One of 2011's Top 10 Cities|publisher=[[Lonely Planet]]|date=1 November 2010|access-date=30 July 2015|archive-url=https://web.archive.org/web/20151016053207/http://www.lonelyplanet.com/press/2010/11/01/lonely-planet-names-wellington-one-of-2011%E2%80%99s-top-10-cities/|archive-date=16 October 2015|url-status=dead}}</ref> New Zealanders make up the largest visitor market, with 3.6&nbsp;million visits each year; New Zealand visitors spend on average NZ$2.4&nbsp;million a day.<ref>{{cite web|url=http://www.tourismresearch.govt.nz/By-Region/North-Island/Wellington-RTO/|title=Wellington RTO Tourism Forecasts|publisher=tourism.govt.nz|access-date=6 May 2011|archive-url=https://web.archive.org/web/20110426152308/http://www.tourismresearch.govt.nz/By-Region/North-Island/Wellington-RTO/|archive-date=26 April 2011|url-status=live}}</ref> There are approximately 540,000 international visitors each year, who spend 3.7&nbsp;million nights and NZ$436&nbsp;million. The largest international visitor market is Australia, with over 210,000 visitors, spending approximately NZ$334&nbsp;million annually.<ref>{{cite web|url=http://www.tourismresearch.govt.nz/Data--Analysis/International-tourism/International-Visitors/|title=International Visitor Survey|publisher=tourismresearch.govt.nz|access-date=6 May 2011|archive-url=https://web.archive.org/web/20110429082811/http://www.tourismresearch.govt.nz/Data--Analysis/International-tourism/International-Visitors/|archive-date=29 April 2011|url-status=live}}</ref>
It has been argued that the construction of the [[Te Papa]] museum helped transform Wellington into a tourist destination.<ref>{{cite journal|last1=Kaino|first1=Lorna|title=What Difference Does a Museum Make? TE Papa's Contribution to the New Zealand Economy|journal=Media International Australia Incorporating Culture and Policy|year=2005|volume=117|issue=1|pages=31–42|doi=10.1177/1329878X0511700105|s2cid=142242025}}</ref> Wellington is marketed as the 'coolest little capital in the world' by Positively Wellington Tourism, an award-winning regional tourism organisation<ref name=":3">{{cite web|url=http://www.wellingtonnz.com/media/positively_wellington_tourism_campaign_awards_again|title=Positively Wellington Tourism Campaign Up for Awards Again|publisher=WellingtonNZ.com|date=27 February 2009|access-date=6 May 2011|url-status=dead|archive-url=https://web.archive.org/web/20110927012509/http://www.wellingtonnz.com/media/positively_wellington_tourism_campaign_awards_again|archive-date=27 September 2011}}</ref> set up as a council controlled organisation by Wellington City Council in 1997.<ref>{{cite web|url=http://www.wellingtonnz.com/about_us|title=About Us|publisher=WellingtonNZ.com|access-date=19 December 2018|archive-url=https://web.archive.org/web/20110529114324/http://www.wellingtonnz.com/about_us|archive-date=29 May 2011|url-status=dead}}</ref> The organisation's council funding comes through the Downtown Levy commercial rate.<ref>{{cite web|title=Rates – How Rates are Calculated – Targeted Rates – Wellington – New Zealand|url=http://wellington.govt.nz/services/rates/ratesexplained/targeted.html|date=10 February 2013|access-date=19 June 2015|archive-url=https://web.archive.org/web/20130210212751/http://wellington.govt.nz/services/rates/ratesexplained/targeted.html|archive-date=10 February 2013|url-status=dead}}</ref> In the decade to 2010, the city saw growth of over 60% in commercial guest nights. It has been promoted through a variety of campaigns and taglines, starting with the iconic Absolutely Positively Wellington advertisements.<ref>{{cite web|title=Absolutely Positively Wellington > WellingtonNZ|url=http://www.wellingtonnz.com/about-us/positively-wellington-tourism/our-campaigns/absolutely-positively-wellington|website=wellingtonnz.com|access-date=20 June 2015|archive-url=https://web.archive.org/web/20150620075317/http://www.wellingtonnz.com/about-us/positively-wellington-tourism/our-campaigns/absolutely-positively-wellington|archive-date=20 June 2015|url-status=dead}}</ref> The long-term domestic marketing strategy was a finalist in the 2011 CAANZ Media Awards.<ref>{{cite web|title=PWT Campaign Finalist in CAANZ Media Awards {{!}} WellingtonNZ.com|url=http://www.wellingtonnz.com/media/positively_wellington_tourism_campaign_finalist_caanz_media_awards|date=8 April 2011|access-date=19 June 2015|archive-url=https://web.archive.org/web/20110927012644/http://www.wellingtonnz.com/media/positively_wellington_tourism_campaign_finalist_caanz_media_awards|archive-date=27 September 2011|url-status=dead}}</ref>
[[File:Wellington (261409365).jpg|thumb|[[Wellington Cable Car]]]]
Popular tourist attractions include [[Museum of Wellington City & Sea|Wellington Museum]], [[Wellington Zoo]], [[Zealandia (wildlife sanctuary)|Zealandia]] and [[Wellington Cable Car]]. [[Cruise ship|Cruise tourism]] is experiencing a major boom in line with nationwide development. The 2010/11 season saw 125,000 passengers and crew visits on 60 liners. There were 80 vessels booked for visits in the 2011/12 season – estimated to inject more than NZ$31&nbsp;million into the economy and representing a 74% increase in the space of two years.<ref>{{cite web|url=http://www.centreport.co.nz/latest-news/cruise-friendly-destination-hits-record|title=Cruise Friendly Destination Hits Record|publisher=centreport.co.nz|date=1 April 2011|access-date=1 April 2011|url-status=dead|archive-url=https://web.archive.org/web/20110717015035/http://www.centreport.co.nz/latest-news/cruise-friendly-destination-hits-record|archive-date=17 July 2011}}</ref>

Wellington is a popular conference tourism destination due to its compact nature, cultural attractions, award-winning restaurants and access to government agencies. In the year ending March 2011, there were 6,495 conference events involving nearly 800,000 delegate days; this injected approximately NZ$100&nbsp;million into the economy.<ref>{{cite web|title=Convention Activity Survey|url=http://www.casresearch.co.nz/|date=5 February 2013|access-date=19 June 2015|publisher=Benchmark NZ|archive-url=https://web.archive.org/web/20130205101307/http://www.casresearch.co.nz/|archive-date=5 February 2013|url-status=dead}}</ref>