Editing V-chip (section)

==The V-chip and commercials==
{{Original research|section|date=June 2010}}
The V-chip has provided parents and guardians the ability to monitor and block television shows that are unfavorable for children to watch in specific households by reading the information that is encoded in the rated program and blocking it based upon that rating it has been given.<ref>{{Cite web|url=http://www.fcc.gov/vchip/|title=FCC.gov}}</ref> Due to the increasing variety of technology that is being developed and used in the household, however, parents are concerned that their children will be exposed to the same content they are trying to block through unrated commercials.<ref>{{Cite web|url=http://www.fcc.gov/parents/|title=FCC.gov}}</ref> Because commercials are not rated, the V-chip does not have the ability to censor lewd or inappropriate commercials.<ref name="fjallfoss.fcc.gov">{{Cite web|url=http://fjallfoss.fcc.gov/edocs_public/attachmatch/DOC-282883A1.pdf|title=Fjallfoss.fcc.gov}}</ref> This raises issues because children can see the same content that they are blocked on regular shows while watching commercials. This causes the V-Chip to be ineffective unless it applies to both television programs as well as commercials.

Because rating commercials globally would be a difficult task, a possible suggestion would be to limit inappropriate commercials and promotions shown at certain times that children watch television.<ref name="fjallfoss.fcc.gov"/> In order to give children some protection from seeing inappropriate commercials, certain improvements to the V-Chip should be made that can follow the same standard across all areas of media that include "broadcast, cable, satellite, DVRs and, to the extent possible, the Internet."<ref name="fjallfoss.fcc.gov"/>