Editing Toothpaste (section)

===Herbal and natural toothpastes===

Herbal toothpastes are marketed to consumers who wish to avoid some of the artificial ingredients commonly found in regular toothpastes. The ingredients found in so-called natural toothpastes vary widely but often include [[baking soda]], [[aloe]], [[eucalyptus oil]], [[myrrh]], [[camomile]], [[calendula]], neem, [[toothbrush tree]], plant extract (strawberry extract), and essential oils. Many herbal toothpastes do not contain fluoride or [[sodium lauryl sulfate]].<ref name="Janakiram-2020"/>

A 2020 meta-analysis showed some evidence for the efficacy of herbal toothpaste, albeit from poor quality studies.<ref name="Janakiram-2020"/> According to a study by the [[Delhi Institute of Pharmaceutical Sciences and Research]], many of the herbal toothpastes being sold in India were adulterated with [[nicotine]].<ref name="it01">{{cite news|url=http://indiatoday.intoday.in/story/toothpastes-contain-cancer-causing-nicotine-study/1/150836.html|title=Toothpastes contain cancer causing nicotine, finds study| vauthors = Chandra N |date=September 11, 2011|work=Mail Today|publisher=indiatoday.in|access-date=22 August 2014}}</ref>

[[Charcoal]] has also been incorporated in toothpaste formulas; however, there is no evidence to determine its safety and effectiveness, and the American Dental Association does not recommend its use.<ref name="The New York Times-2022">{{cite web | title=Is Teeth Whitening Safe? What to Know and Products to Use | website=The New York Times | date=2022-10-03 | url=https://www.nytimes.com/2022/10/03/well/live/teeth-whitening-safety.html | access-date=2023-06-29}}</ref>