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=== ''Once upon a time...'' cartoon === [[File:Rosetta and Philae cartoon.jpg|thumb|left|Cartoon versions of ''Rosetta'' and ''[[Philae (spacecraft)|Philae]]'' as they appear in the ESA's ''Once upon a time...'' series]] As part of the European Space Agency's media campaign in support of the ''Rosetta'' mission, both the ''Rosetta'' and ''[[Philae (spacecraft)|Philae]]'' spacecraft were given [[Anthropomorphism|anthropomorphic]] personalities in an [[animation|animated]] [[web series]] titled ''Once upon a time...''. The series depicts various stages in the ''Rosetta'' mission, involving the personified ''Rosetta'' and ''Philae'' on "a classic road trip story into the depths of our universe", complemented with various [[visual gag]]s presented in an educational context.<ref name="room-cartoon">{{cite web |last1=Marcu |first1=Sebastian D. |last2=Laird |first2=Ryan J. M. |title=Captivating hearts and minds |url=https://room.eu.com/article/captivating-hearts-and-minds |work=Room, The Space Journal |publisher=Aerospace International Research Center |access-date=28 December 2016 |date=March 2016}}</ref> Produced by animation studio Design & Data GmbH, the series was initially conceived by the ESA as a four-part [[fantasy]]-like series with a ''[[Sleeping Beauty]]'' theme that promoted community involvement in ''Rosetta''{{'}}s wake up from hibernation in January 2014. After the success of the series, however, the ESA commissioned the studio to continue producing new episodes in the series throughout the course of the mission.<ref name="room-cartoon"/> A total of twelve videos in the series were produced from 2013 to 2016, with a 25-minute compilation of the series released in December 2016, after the end of the mission.<ref>{{cite news |last1=Moore |first1=Trent |title=The ESA turned the Rosetta and Philae mission into an adorable cartoon |url=http://www.blastr.com/2016-12-27/esa-turned-rosetta-and-philae-mission-adorable-cartoon |work=Syfy Wire |publisher=[[Syfy]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228154947/http://www.blastr.com/2016-12-27/esa-turned-rosetta-and-philae-mission-adorable-cartoon |archive-date=28 December 2016 |date=27 December 2016}}</ref> In 2019, Design & Data adapted the series into a 26-minute [[planetarium]] show that was commissioned by the [[Swiss Museum of Transport]], and solicited to eighteen planetariums across Europe, with an aim "to inspire the young generation to explore the universe."<ref name="datadesign-1">{{Cite web |url=https://designdata.de/news/launching-the-planetarium-show-the-adventures-of-rosetta-philae/ |title=Launching the Planetarium Show "The Adventures of Rosetta & Philae" |publisher=Design & Data GmbH |date=26 April 2019 |archive-url=https://web.archive.org/web/20190430052532/https://designdata.de/news/launching-the-planetarium-show-the-adventures-of-rosetta-philae/ |archive-date=30 April 2019 |quote=Production was initiated by the Verkehrshaus der Schweiz (Museum of Transport Planetarium) and brought to full dome with the support of the Swiss Space Office. The project involves 18 other planetaria (Berlin, Baikonur, Bochum, Chemnitz, ESO Supernova Garching, Kiel, Klagenfurt, Münster, Nuremberg, Prague, Shanghai, Singapore, Vienna and others) from seven countries. The aim of the project is to inspire the young generation to explore the universe. |url-status=live}}</ref> The ''Rosetta'' and ''Philae'' characters featured in ''Once upon a time...'', designed by ESA employee and cartoonist Carlo Palazzari, became a central part of public image of the ''Rosetta'' mission, appearing in promotional material for the mission such as posters and merchandise,<ref name="phys-cartoon">{{cite web |last1=Le Roux |first1=Mariëtte |title=Philae comet probe: World prepares for final farewell |url=http://phys.org/news/2016-02-philae-comet-probe-world-farewell.html |work=[[Phys.org]] |publisher=Omicron Technology |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228152430/http://phys.org/news/2016-02-philae-comet-probe-world-farewell.html |archive-date=28 December 2016 |date=3 February 2016}}</ref> and often credited as a major factor in the popularity of the mission among the public.<ref name="room-cartoon"/><ref>{{cite news |last1=Bergin |first1=Chris |title=Rosetta and Philae officially say goodbye as mission draws to conclusion |url=https://www.nasaspaceflight.com/2016/07/rosetta-goodbye-successful-mission-conclusion/ |work=[[NASASpaceFlight.com]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228160105/https://www.nasaspaceflight.com/2016/07/rosetta-goodbye-successful-mission-conclusion/ |archive-date=28 December 2016 |date=27 July 2016}}</ref> ESA employees also [[Role-playing|role-played]] as the characters on [[Twitter]] throughout the course of the mission.<ref name="phys-cartoon"/><ref name="mashable-cartoon">{{cite news |last1=Kramer |first1=Miriam |title=This adorable video about the Rosetta comet mission will make you cry |url=http://mashable.com/2016/09/30/animated-rosetta-spacecraft-comet-video/ |work=[[Mashable]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228153442/http://mashable.com/2016/09/30/animated-rosetta-spacecraft-comet-video/ |archive-date=28 December 2016 |date=1 October 2016}}</ref> The characters were inspired by the [[JAXA]]'s "kawaii" characters, who portrayed a number of their spacecraft, such as ''[[Hayabusa2]]'' and ''[[Akatsuki (spacecraft)|Akatsuki]]'', with distinct [[anime]]-like personalities.<ref name="spacereview-cartoon">{{cite web |last1=Petty |first1=Chris |title=Rosetta and Philae: it's all about the feels! |url=http://www.thespacereview.com/article/3089/1 |work=[[The Space Review]] |publisher=[[SpaceNews]] (Pocket Ventures, LLC.) |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228160931/http://www.thespacereview.com/article/3089/1 |archive-date=28 December 2016 |date=24 October 2016}}</ref> The script for each episode of the series is written by science communicators at the [[European Space Research and Technology Centre]], who kept close with mission operators and the producers at Design & Data.<ref name="spacereview-cartoon"/> Canonically, ''Rosetta'' and ''Philae'' are depicted as siblings, with ''Rosetta'' being the older sister, inspired by the spacecraft's feminine name, of ''Philae'', her younger brother. The ''[[Giotto (spacecraft)|Giotto]]'' spacecraft is also depicted as the duo's grandfather, whereas others in the [[Halley Armada]] as well as [[NASA]]'s ''[[Deep Impact (spacecraft)|Deep Impact]]'' and ''[[Stardust (spacecraft)|Stardust]]'' spacecraft are depicted as their cousins.<ref name="spacereview-cartoon"/>
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