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====''Pokémon Go''==== [[File:Pokemon go fest.jpg|thumb|Players during the ''Pokémon Go'' Fest in Chicago in 2017]] In 2016, the ''Pokémon'' franchise spawned a second worldwide fad with the release of ''[[Pokémon Go]]'', a mobile [[augmented reality game]]. The app originated as a [[List of Google April Fools' Day jokes|Google April Fools' Day joke]] in 2014: the "[[List of Google April Fools' Day jokes#Google Maps Pokémon Challenge|Google Maps Pokémon Challenge]]". The prank was conceived by [[Tsunekazu Ishihara]] and [[Satoru Iwata]].<ref>{{Cite web | first=Nick | last=Statt | title=Google's April Fools' prank puts Pokemon in the real world | website=[[CNET]] | date=31 March 2014 | url=https://www.cnet.com/tech/gaming/googles-april-fools-prank-puts-pokemon-in-the-real-world/ | archive-url=https://web.archive.org/web/20160708194449/http://www.cnet.com/news/googles-april-fools-prank-puts-pokemon-in-the-real-world/ | archive-date=8 July 2016 | url-status=live}}</ref> On Ishihara's initiation,<ref name="Takahasi_(2015)">{{Cite web | first=Dean | last=Takahashi | title=How Pokémon Go will benefit from Niantic's lessons from Ingress on location-based game design | website=[[VentureBeat]] | date=16 December 2015 | url=https://venturebeat.com/games/how-niantic-will-marry-animated-characters-with-mobile-location-data-in-pokemon-go/ | archive-url=https://archive.today/20160717135156/http://venturebeat.com/2015/12/16/how-niantic-will-marry-animated-characters-with-mobile-location-data-in-pokemon-go/ | archive-date=17 July 2016 | url-status=live}}</ref> the hoax was turned into an actual video game developed by [[Niantic, Inc.|Niantic]]. Ishihara was a fan of Niantic's previous [[transreality game]], ''[[Ingress (video game)|Ingress]]'', and saw the game's concept as a perfect match for ''Pokémon''.<ref name="Takahasi_(2015)" /> Through in-game purchases, the game generated more than {{US$|160 million|long=no}} by the end of July 2016,<ref>{{Cite web | title=Pokémon GO Passes $160 Million Worldwide Revenue, Usage Remains Strong | website=Sensor Tower App Marketing Blog | url=https://sensortower.com/blog/pokemon-go-160-million-dollars-usage-still-strong | archive-url=https://web.archive.org/web/20160804095654/https://sensortower.com/blog/pokemon-go-160-million-dollars-usage-still-strong | archive-date=4 August 2016 | url-status=live}}</ref> with App Annie reporting that ''Pokémon Go'' had generated around {{US$|10 million|long=no}} in revenue every day that month.<ref>{{Cite web | title=Pokémon GO: An Opportunity, Not a Threat | website=App Annie | date=29 July 2016 | url=https://www.appannie.com/insights/mobile-strategy/pokemon-go-an-opportunity-not-a-threat/ | archive-url=https://web.archive.org/web/20161011024900/https://www.appannie.com/insights/mobile-strategy/pokemon-go-an-opportunity-not-a-threat/ | archive-date=11 October 2016 | url-status=live}}</ref> The same month, Sensor Tower reported that the game had passed more than {{US$|200 million|long=no}} in worldwide revenue, beating every existing record set by ''[[Clash of Clans]]'' and ''[[Candy Crush]]'' by a wide margin.<ref>{{Cite web | title=Ending a Historic First Month, Pokémon GO Has Passed $200 Million in Worldwide Revenue | website=Sensor Tower App Marketing Blog | url=https://sensortower.com/blog/pokemon-go-first-month | archive-url=https://web.archive.org/web/20160809145021/https://sensortower.com/blog/pokemon-go-first-month | archive-date=9 August 2016 | url-status=live}}</ref> The average daily usage of the app on Android devices in July 2016 exceeded that of [[Snapchat]], [[Tinder (app)|Tinder]], Twitter, [[Instagram]], and Facebook.<ref>{{Cite news | first=Brett | last=Molina | title='Pokémon Go' beating Facebook, Tinder and Snapchat | url=https://www.usatoday.com/story/tech/gaming/2016/07/12/chart-more-time-spent-pokmon-go-than-instagram-snapchat/86982096/ | work=[[USA Today]] | date=12 July 2016 | archive-url=https://web.archive.org/web/20160712174953/http://www.usatoday.com/story/tech/gaming/2016/07/12/chart-more-time-spent-pokmon-go-than-instagram-snapchat/86982096/ | archive-date=12 July 2016 | url-status=live}}</ref> By 2 September 2016, ''Pokémon Go'' had generated more than $440 million in worldwide revenue, according to Sensor Tower.<ref>{{Cite web | first=Cosmin | last=V. | title=Pokémon Go revenue skyrockets to more than $440 million since release | website=phoneArena | date=2 September 2016 | url=https://www.phonearena.com/news/Pokemon-GO-revenue-skyrockets-to-more-than-440-million-since-release_id84912 | archive-url=https://web.archive.org/web/20160903171919/http://www.phonearena.com/news/Pokemon-GO-revenue-skyrockets-to-more-than-440-million-since-release_id84912 | archive-date=3 September 2016 | url-status=live}}</ref> By 30 September, it had received {{nowrap|500 million}} downloads and grossed {{US$|470 million|long=no}} in 80 days, according to market research firm Newzoo.<ref name="Newzoo_report">{{Cite news | title=Analysis of Pokémon GO: A Success Two Decades in the Making | work=Newzoo | date=30 September 2016 | url=https://newzoo.com/insights/articles/analysis-pokemon-go/ | archive-date=1 February 2021 | archive-url=https://web.archive.org/web/20210201122637/https://newzoo.com/insights/articles/analysis-pokemon-go/ | url-status=dead}}</ref> ''Pokémon Go'' reached the milestone of $600 million in revenue after only 90 days on the market, becoming the fastest mobile game ever to do so.<ref name="Makuch_(2016)">{{Cite web | first=Eddie | last=Makuch | title=Pokemon Go Reaches $600 Million, Faster Than Any Mobile Game in History – Report | work=[[GameSpot]] | date=21 October 2016 | url=http://www.gamespot.com/articles/pokemon-go-reaches-600-million-faster-than-any-mob/1100-6444687/ | archive-url=https://web.archive.org/web/20161023133328/http://www.gamespot.com/articles/pokemon-go-reaches-600-million-faster-than-any-mob/1100-6444687/ | archive-date=23 October 2016 | url-status=live}}</ref> [[Pokémon: Let's Go, Pikachu! and Let's Go, Eevee!|''Pokémon: Let's Go, Pikachu!'' and ''Let's Go, Eevee!'']] were released for the [[Nintendo Switch]] on 16 November 2018. They are part of Generation VII.<ref>{{Cite web |last=Buehner |first=Abram |date=6 February 2021 |title=More Pokémon Let's Go Games Could Fix the Series' Biggest Problems |url=https://www.cbr.com/pokemon-lets-go-difficulty-innovation/ |access-date=2023-09-21 |website=CBR |language=en}}</ref> Inspired by ''[[Pokémon Yellow]],'' the games seek to introduce newcomers and a new generation of players (particularly ''Pokémon Go'' players) to the ''Pokémon'' series in addition to catering old players. As such, the games feature similar capture mechanics to ''Go'' where the player throws Poké Balls to catch wild Pokémon rather than battling them like traditional ''Pokémon'' games. In addition, the games feature the same setting and characters as the first generation of games and the original animated series, and include exclusively the original 151 Pokémon to further appeal to their targeted audience.<ref name="ReferenceA">{{Cite web |title=Everything We Know About Pokemon Let's Go Pikachu And Eevee |url=https://www.gamespot.com/articles/everything-we-know-about-pokemon-lets-go-pikachu-a/1100-6459253/ |access-date=2023-09-17 |website=GameSpot |language=en-US}}</ref><ref>{{Cite web |last=Frank |first=Allegra |date=29 May 2018 |title=Pokémon Let's Go! launches on Nintendo Switch in November |url=https://www.polygon.com/2018/5/29/17407414/pokemon-nintendo-switch-lets-go-pikachu-version-eevee-version |access-date=2023-09-23 |website=Polygon |language=en-US}}</ref> The only new Pokémon featured are Meltan and Melmetal.<ref>{{cite web |url=https://www.eurogamer.net/pokemon-go-meltan-melmetal-mystery-box-new-hex-nut-pokemon-5392 |last=Tapsell |first=Chris |title=Pokémon Let's Go Meltan quest, and Mystery Box explained – how to catch Meltan and Melmetal in Pokémon Go and Let's Go |website=[[Eurogamer]] |date=8 July 2019 |access-date=27 November 2024}}</ref>
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