Editing Pizza Hut (section)

===Book It!===
Pizza Hut has sponsored the Book It! reading-incentive program since it started in January 1985.<ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html |title=Achieving Pizza Mind Through Books |work=Los Angeles Times |date=November 15, 1985 |access-date=June 27, 2020 |archive-date=June 28, 2020 |archive-url=https://web.archive.org/web/20200628181611/https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html |url-status=live }}</ref><ref>{{cite web |url=http://www.pizzahut.com/newsroom.html?page=Newsroom&story=2013~188~1 |title=Pizza Hut Newsroom: Pizza Hut® Book It!® Literacy Program Launches Website To 'Spark Your Greatness' Through Summer Reading |publisher=Pizzahut.com |date=June 26, 2013 |access-date=February 10, 2014 |archive-date=February 22, 2014 |archive-url=https://web.archive.org/web/20140222170500/http://www.pizzahut.com/newsroom.html?page=Newsroom&story=2013~188~1 |url-status=live }}</ref> Students who read books according to the goal set by the classroom teacher, in any month from October through March, are rewarded with a Pizza Hut certificate good for a free, one-topping Personal [[Pan pizza|Pan Pizza]]; and the classroom whose students read the most books is rewarded with a pizza party. Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more.<ref>{{cite web |url=https://nickgray.net/bookit/ |title=I Met The Founder of Book It! And Here's How It Started |publisher=nickgray.net |date=March 28, 2019 |access-date=June 27, 2020 |archive-date=June 29, 2020 |archive-url=https://web.archive.org/web/20200629201018/https://nickgray.net/bookit/ |url-status=live }}</ref>

The program has been criticized by some psychologists on the grounds it may lead to [[overjustification effect|overjustification]] and reduce children's intrinsic interest in reading.<ref name="Flora, S. R. 1999">Flora, S. R., & Flora, D. B. (1999). Effects of extrinsic reinforcement for reading during childhood on reported reading habits of college students. ''Psychological Record'', ''49'', 3–14.</ref> Book It! was also criticized by the [[Campaign for a Commercial-Free Childhood]] in 2007 who described it as "one of corporate America's most insidious school-based brand promotions." A pamphlet produced by the group argued the program promoted junk food to a captive market, made teachers into promoters for Pizza Hut, and undermined parents by making visits to the chain an integral part of bringing up their children to be literate.<ref>{{cite web|url=http://mentalfloss.com/article/28883/pizza-reading-pizza-huts-book-it|title=Pizza for Reading: Pizza Hut's "Book It!"|work=Mental Floss|date=June 26, 2015|access-date=October 7, 2014|archive-date=December 30, 2014|archive-url=https://web.archive.org/web/20141230233952/http://mentalfloss.com/article/28883/pizza-reading-pizza-huts-book-it|url-status=live}}</ref> However, a study of the program found participation in the program neither increased nor decreased reading motivation.<ref name="Flora, S. R. 1999"/> The program's 25th anniversary was in 2010. The Book It! program in Australia ceased in 2002.