Editing National Hockey League (section)

==Corporate sponsors==
[[File:NHL faceoff.jpg|thumb|Logos of corporate sponsors are visible on the boards and ice in an NHL hockey rink.]]
The NHL lists its several official corporate partners into three categories: North American Partners, USA Partners and Canada Partners.<ref name="NHL.comPartners">{{cite web|url=https://www.nhl.com/info/corporate-marketing-partners |title=NHL.com – NHL Corporate Marketing Partners |website=National Hockey League |access-date=January 28, 2017}}</ref> [[Discover Card]] is the league's official credit card in the United States, while competitor [[Visa Inc.|Visa]] is an official sponsor in Canada.<ref>{{cite news|last1=Richard|first1=Sandomir|title=Discover Card Forges Tie to the N.H.L.|url=https://slapshot.blogs.nytimes.com/2010/11/06/discover-card-forges-tie-to-the-n-h-l/?_r=0|newspaper=The New York Times|access-date=January 28, 2017|date=November 6, 2010|archive-url=https://web.archive.org/web/20170525155138/https://slapshot.blogs.nytimes.com/2010/11/06/discover-card-forges-tie-to-the-n-h-l/?_r=0|archive-date=May 25, 2017|url-status=dead}}</ref> Likewise, [[Tim Hortons]] is the league's official [[coffee and doughnuts]] chain in Canada, while [[Dunkin' Donuts]] is the NHL's sponsor in the United States.<ref>{{cite news|last1=Perez|first1=A.J.|title=Dunkin' Donuts announces partnership with the NHL|url=https://www.usatoday.com/story/sports/nhl/2016/12/05/dunkin-donuts-partner-nhl-tim-hortons/94992702/|work=USA Today|access-date=January 28, 2017|date=December 5, 2016|archive-date=March 16, 2020|archive-url=https://web.archive.org/web/20200316111851/https://www.usatoday.com/story/sports/nhl/2016/12/05/dunkin-donuts-partner-nhl-tim-hortons/94992702/|url-status=live}}</ref>

Among its North American corporate sponsors, [[Kraft Heinz]] sponsors ''[[Kraft Hockeyville]]'', an annual competition in which communities compete to demonstrate their commitment to the sport of [[ice hockey]]. The winning community gets a cash prize dedicated to upgrading their local home arena, as well as the opportunity to host an NHL pre-season game. Two contests are held, one for communities across Canada and a separate competition for communities in the US.

At least two of the North American corporate sponsors have ties to [[List of NHL franchise owners|NHL franchise owners]]: the [[Molson family]], founders of [[Molson Brewery]], has owned the Montreal Canadiens for years, while [[SAP SE|SAP]] was co-founded by [[Hasso Plattner]], the current majority owner of the San Jose Sharks.

Many of these same corporate partners become the title sponsors for the league's All-Star and [[NHL outdoor games|outdoor games]].

Beginning in the [[2020–21 NHL season]], the league allowed for advertising on its gameday uniforms for the first time, starting with helmet ads. The NHL has had advertising on the front of team jerseys starting from the 2022–23 season.<ref>{{cite web |url=https://www.espn.com/nhl/story/_/id/32039451/nhl-team-jersey-fronts-ads-starting-2022-23-season-source-says |title=Source: NHL team jersey fronts can have ads starting in 2022–23 season |website=ESPN |access-date=August 25, 2021 |date=August 17, 2021 |archive-date=August 24, 2021 |archive-url=https://web.archive.org/web/20210824210234/https://www.espn.com/nhl/story/_/id/32039451/nhl-team-jersey-fronts-ads-starting-2022-23-season-source-says |url-status=live }}</ref>

On May 14, 2021, NHL and the sports-betting company [[Betway]] announced a multi-year partnership in which Betway became the official sports betting partner to the NHL in North America.<ref>{{cite news|last1=Fletcher|first1=Gilbert|title=NHL announces Betway as Official Sports Betting Partner|url=https://gamingindustrymedia.com/betway-announces-multiyear-partnership-with-nhl/|work=Gaming Industry Media|access-date=May 14, 2021|date=May 14, 2021|archive-date=June 20, 2021|archive-url=https://web.archive.org/web/20210620014432/https://gamingindustrymedia.com/betway-announces-multiyear-partnership-with-nhl/|url-status=dead}}</ref>