Editing Lamborghini (section)

==Marketing==

===Brand identity===
[[File:Lamborghini logotype.jpg|thumb|The Lamborghini wordmark, as displayed on the back of its cars]]
The world of [[bullfighting]] is a key part of Lamborghini's identity.<ref>{{cite book |last=Cockerham |first=Paul W. |date=1997 |title=Lamborghini: the spirit of the bull |publisher=Tiger Books}}</ref><ref>{{cite book |last=Schleifer |first=Jay |date=1993 |title=Lamborghini: Italy's raging bull |publisher=Crestwood House}}</ref><ref>{{cite web|url=http://jalopnik.com/298911/the-baddest-bull-lamborghini-miura-vs-countach-vs-murcielago-lp640 |title=The Baddest Bull: Lamborghini Miura Vs Countach Vs Murcielago LP640 |last=Lieberman |first=Jonny |work=Jalopnik |publisher=Gawker Media |date=12 September 2007 |access-date=4 August 2012 |url-status=live |archive-url=https://web.archive.org/web/20120927055107/http://jalopnik.com/298911/the-baddest-bull-lamborghini-miura-vs-countach-vs-murcielago-lp640 |archive-date= 27 September 2012 }}</ref> In 1962, Ferruccio Lamborghini visited the Seville ranch of [[Miura bull|Don Eduardo Miura]], a renowned breeder of [[Spanish Fighting Bull|Spanish fighting bulls]]. Lamborghini was so impressed by the majestic Miura animals that he decided to adopt a raging [[Bovinae|bull]] as the [[emblem]] for the automaker he would open shortly.{{Sfn|Sackey|2008|p=15}}

===Vehicle nomenclature===
After producing two cars with alphanumeric designations, Lamborghini once again turned to the bull breeder for inspiration. Don Eduardo was filled with pride when he learned that Ferruccio had named a car for his family and their line of bulls; the fourth Miura to be produced was unveiled to him at his ranch in Seville.{{Sfn|Sackey|2008|p=15}}{{Sfn|Jolliffe|Willard|2004|p=31}}

The automaker would continue to draw upon the bullfighting connection in future years. The [[Lamborghini Islero|Islero]] was named for the [[Islero|Miura bull]] that killed the famed [[Torero (bullfighter)|bullfighter]] [[Manolete]] in 1947. ''Espada'' is the Spanish word for [[sword]], sometimes used to refer to the bullfighter himself. The Jarama's name carried a special double meaning; though it was intended to refer only to the historic bullfighting region in Spain, Ferruccio was concerned about confusion with the also historic [[Circuito Permanente Del Jarama|Jarama motor racing track]].{{Sfn|Jolliffe|Willard|2004|p=43}}
[[File:Lamborghini Diablo SV and Countach.jpg|thumb|The Diablo (background) was named for a legendary bull, while the Countach (foreground) broke from the bullfighting tradition.]]
After christening the [[Lamborghini Urraco|Urraco]] after a bull breed, in 1974, Lamborghini broke from tradition, naming the [[Lamborghini Countach|Countach]] ({{IPAc-en|ˈ|k|uː|n|t|ɑː|ʃ|audio=Ipa-countach.ogg}} {{respell|KOON|tahsh}}) not for a bull,<ref name="lamboregLP500" /> but for {{lang|pms|contacc}} ({{IPA|pms|kʊŋˈtɑtʃ|pron}}), a [[Piedmontese language|Piedmontese]] expletive.<ref name="lamboregLP500">{{cite web|url=http://www.lamborghiniregistry.com/Countach/CountachLP500/ |title=Countach LP500 |website=Lamborghini Registry |access-date=30 August 2010|url-status=dead|archive-date= 12 November 2004|archive-url= https://web.archive.org/web/20041112035518/http://www.lamborghiniregistry.com/Countach/CountachLP500/}}</ref> Legend has it that [[Nuccio Bertone]] uttered the word in surprise when he first saw the Countach prototype, "Project 112".{{Sfn|Lawrence|1996|p=183}} The LM002 (LM for Lamborghini Militaire) sport utility vehicle and the Silhouette (named after the popular racing category of the time) were other exceptions to the tradition.

The Jalpa of 1982 was named for a bull breed; Diablo, for the [[Duchy of Veragua|Duke of Veragua]]'s ferocious bull famous for fighting an epic battle against El Chicorro in Madrid in 1869;{{Sfn|Jolliffe|Willard|2004|p=90}}<ref name="lambocarsdia">{{cite web|url=http://www.lambocars.com/pdf/diablo.pdf|title=Diablo|access-date=24 May 2010|year=2006|first=Mark |last=Smeyers|work=Lambocars.com|archive-date=26 May 2011|archive-url=https://web.archive.org/web/20110526101919/http://www.lambocars.com/pdf/diablo.pdf|url-status=dead}}</ref><ref>{{cite web |url=http://www.classicandperformancecar.com/features/octane_features/234875/lamborghini_diablo_60vt.html |title=Lamborghini Diablo 6.0VT |website=Classic and Performance Car |date=30 March 2009 |access-date=16 August 2009 |archive-date=27 January 2011 |archive-url=https://web.archive.org/web/20110127094110/http://www.classicandperformancecar.com/features/octane_features/234875/lamborghini_diablo_60vt.html |url-status=dead }}</ref> [[Murciélago]], the legendary bull whose life was spared by El Lagartijo for his performance in 1879; Gallardo, named for one of the five ancestral castes of the Spanish fighting bull breed;<ref>{{cite web |url=http://lamborghiniregistry.com/Gallardo/Name.html |archive-url=https://web.archive.org/web/20080314194057/http://lamborghiniregistry.com/Gallardo/Name.html |archive-date=14 March 2008 |title=Gallardo – The Name |website=Lamborghini Registry  |date=22 November 2003 |access-date=21 January 2010}}</ref> and Reventón, the bull that defeated young Mexican ''torero'' Félix Guzmán in 1943. The [[Estoque]] concept of 2008 was named for the [[estoc]], the sword traditionally used by matadors during bullfights.<ref name=EdmundsFirstLook>{{cite web|url=http://www.edmunds.com/insideline/do/Features/articleId=132648 |title=Edmunds Inside Line – Lamborghini Estoque Concept First Look |last=Stahl |first=Andreas |date=1 October 2008 |website=Edmunds |archive-url=https://web.archive.org/web/20090321053636/http://www.edmunds.com/insideline/do/Features/articleId%3D132648 |archive-date=21 March 2009 |url-status=dead }}</ref>

===Concept vehicles===
{{See also|List of Lamborghini concept vehicles}}
Throughout its history, Lamborghini has envisioned and presented a variety of [[concept cars]], beginning in 1963 with the first Lamborghini prototype, the [[Lamborghini 350GTV|350GTV]]. Other famous models include Bertone's 1967 [[Lamborghini Marzal|Marzal]], 1974 [[Lamborghini Bravo|Bravo]], and 1980 [[Lamborghini Athon|Athon]], Chrysler's 1987 [[Lamborghini Portofino|Portofino]], the [[Italdesign]]-styled [[Lamborghini Cala|Cala]] from 1995, the [[Zagato]]-built [[Zagato Raptor|Raptor]] from 1996.

A retro-styled [[Lamborghini Miura#2006 Miura concept|Lamborghini Miura concept car]], the first creation of chief designer Walter de'Silva, was presented in 2006. President and CEO Stephan Winkelmann denied that the concept would be put into production, saying that the Miura concept was "a celebration of our history, but Lamborghini is about the future. Retro design is not what we are here for. So we won't do the [new] Miura."<ref>{{cite web |title=Lambo plans: Espada, Miura out, SUV in |url=https://www.autoweek.com/news/a2072096/lambo-plans-espada-miura-out-suv/ |website=AutoWeek |first=Greg |last=Kable |date=22 October 2006 |access-date=17 January 2024 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117005820/https://www.autoweek.com/news/a2072096/lambo-plans-espada-miura-out-suv/ |url-status=live }}</ref>

[[File:Lamborghini Estoque 2.JPG|thumb|The [[Estoque]], a 2008 sedan concept]]
At the [[2008 Paris Motor Show]], Lamborghini revealed the [[Lamborghini Estoque|Estoque]], a four-door [[sedan (automobile)|sedan]] concept. Although there had been much speculation regarding the Estoque's eventual production,<ref>{{cite web |url=http://www.topgear.com/uk/car-news/lambo-paris |title=Secret new Lambo revealed |website=Top Gear |access-date=30 August 2010 |archive-date=10 January 2010 |archive-url=https://web.archive.org/web/20100110162445/http://www.topgear.com/uk/car-news/lambo-paris |url-status=dead }}</ref><ref>{{cite web|url=http://www.edmunds.com/insideline/do/Features/articleId=132648 |title=Edmunds Inside Line – The Radical Lamborghini Sedan From the Paris Auto Show |website=Edmunds.com |date=30 September 2008 |access-date=30 August 2010 |archive-url=https://web.archive.org/web/20090321053636/http://www.edmunds.com/insideline/do/Features/articleId%3D132648 |archive-date=21 March 2009 |url-status=dead }}</ref> Lamborghini management has not made a decision regarding production of what might be the first four-door car to roll out of the Sant'Agata factory.<ref>{{cite web|url=http://www.edmunds.com/insideline/do/News/articleId=144726 |title=Edmunds Inside Line – IL Exclusive: No Green Light – Yet – for Lamborghini Estoque |website=Edmunds.com |date=23 March 2009 |access-date=30 August 2010 |archive-url=https://web.archive.org/web/20090327114421/http://www.edmunds.com/insideline/do/News/articleId%3D144726 |archive-date=27 March 2009 |url-status=dead }}</ref>

[[File:Lamborghini Concept s.jpg|thumb|The [[Lamborghini Gallardo#Lamborghini Concept S|Concept S]], a Gallardo derivative]]
At the [[2010 Paris Motor Show]], Lamborghini unveiled the [[Lamborghini Sesto Elemento|Sesto Elemento]]. The concept car is made almost entirely of carbon fibre making it extremely light, with a weight of {{Convert|999|kg|lb|0|abbr=on}}. The Sesto Elemento shares the same V10 engine found in the Lamborghini Gallardo. Lamborghini hopes to signal a shift in the company's direction from making super cars focused on top speed to producing more agile, track focused cars with the Sesto Elemento. The concept car can reach {{convert|0–62|mph|km/h|0|abbr=on}} in 2.5 seconds and can reach a top speed of over {{Convert|180|mph|km/h|abbr=on}}.<ref>{{cite web |url=http://www.topgear.com/uk/car-news/paris-motor-show-2010-lamborghini-sesto-elemento |title=Paris 2010: Lamborghini Sesto Elemento |website=Top Gear |date=30 September 2010 |access-date=30 September 2010 |archive-date=21 October 2014 |archive-url=https://web.archive.org/web/20141021215221/http://www.topgear.com/uk/car-news/paris-motor-show-2010-lamborghini-sesto-elemento |url-status=dead }}</ref>

At the 2012 Geneva Motor Show, Lamborghini unveiled the Aventador J—a roofless, windowless version of the [[Lamborghini Aventador]]. The Aventador J uses the same 700&nbsp;hp engine and seven-speed transmission as the standard Aventador.<ref>{{cite web |url=http://www.automoblog.net/2012/03/06/lamborghini-aventador-j-blends-exotic-superbike/|title=Lamborghini Aventador J Blends Exotic, Superbike|website=Automoblog.net|date=6 March 2012|access-date=8 March 2012|archive-date=1 March 2021|archive-url=https://web.archive.org/web/20210301130745/https://www.automoblog.net/2012/03/06/lamborghini-aventador-j-blends-exotic-superbike/|url-status=dead}}</ref>

At the 2012 Beijing Motor Show, Lamborghini unveiled the [[Lamborghini Urus|Urus]] SUV. This is the first SUV built by Lamborghini since the LM002.

As part of the celebration of 50 years of Lamborghini, the company created the [[Lamborghini Egoista|Egoista]]. [[Lamborghini Egoista|Egoista]] is for one person's driving and only one Egoista is to be made.<ref>{{cite web |url=http://www.thecarwallpapers.com/lamborghini-egoista-concept |title=Lamborghini Egoista Concept |website=thecarwallpapers.com |date=16 May 2013 |access-date=17 May 2013 |archive-date=6 February 2020 |archive-url=https://web.archive.org/web/20200206075213/http://www.thecarwallpapers.com/lamborghini-egoista-concept |url-status=dead }}</ref>

At the [[2014 Paris Motor Show]], Lamborghini unveiled the Asterion LPI910-4 hybrid concept car. Named after the half-man, half-bull hybrid ([[Minotaur]]) of Greek legend, it is the first hybrid Lamborghini in the history of the company. Utilizing the Huracán's 5.2 litre V10 producing {{Convert|607|hp|kW PS|0|abbr=on}}, along with one electric motor mounted on the transaxle and an additional two on the front axle, developing an additional {{Convert|300|hp|kW PS|0|abbr=on}}. This puts the power at a combined figure of {{Convert|907|hp|kW PS|0|abbr=on}}. The {{convert|0–100|km/h|mph|0|abbr=on}} time is claimed to be just above 3 seconds, with a claimed top speed of {{Convert|185|mph|km/h|0|abbr=on}}.<ref>{{cite web |url=http://www.topgear.com/uk/car-news/lamborghini-asterion-paris-motor-show-2014-10-1 |title=It's the 907bhp Lambo Asterion Hybrid |last=Barlow |first=Jason |website=Top Gear  |date=1 October 2014 |access-date=1 October 2014 |archive-date=9 April 2015 |archive-url=https://web.archive.org/web/20150409100856/http://www.topgear.com/uk/car-news/lamborghini-asterion-paris-motor-show-2014-10-1 |url-status=dead }}</ref>