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=== Odor === Kimchi is known for its strong, spicy, flavors and odors, although milder varieties exist. Variations in the fermentation process cause the final product to be highly variable in terms of quality and flavor.<ref name=":0" /> The strong odor is especially tied to the sulfur compounds from garlic and ginger of kimchi, which can be less appealing to non-Koreans. Thus, scientists are experimenting with the types of bacteria used in its production to minimize the odor to increase the appeal to international markets.<ref name="Fifield_6/22/2017">{{cite news | last=Fifield | first=Anna | title=To promote kimchi abroad, Korean scientists are trying to get rid of the smell | newspaper=[[The Washington Post]] | date=22 June 2017 | url=https://www.washingtonpost.com/world/asia_pacific/to-promote-kimchi-abroad-korean-scientists-are-trying-to-get-rid-of-the-smell/2017/06/21/a1cc7de2-4ab7-11e7-b69d-c158df3149e9_story.html | access-date=16 November 2021 | archive-date=29 March 2021 | archive-url=https://web.archive.org/web/20210329095725/https://www.washingtonpost.com/world/asia_pacific/to-promote-kimchi-abroad-korean-scientists-are-trying-to-get-rid-of-the-smell/2017/06/21/a1cc7de2-4ab7-11e7-b69d-c158df3149e9_story.html | url-status=live }}</ref> These efforts are not universally appreciated by lovers of kimchi, as the flavor is affected in the process, and some see that "South Korea's narrative about its own culinary staple" is being manipulated to suit the foreigners' tastes.<ref name="Herreria_Russo_6/29/2017">{{cite web | last=Herreria Russo | first=Carla | title=Korean Scientists Are Making Kimchi Less Smelly For Westerners, And People Are Pissed | website=[[HuffPost]] | date=29 June 2017 | url=https://www.huffpost.com/entry/south-korea-kimchi-less-smelly_n_5954422ae4b05c37bb7bdc02 | access-date=16 November 2021 | archive-date=16 November 2021 | archive-url=https://web.archive.org/web/20211116164657/https://www.huffpost.com/entry/south-korea-kimchi-less-smelly_n_5954422ae4b05c37bb7bdc02 | url-status=live }}</ref>
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