Editing Disney Channel (section)

== Marketing programs ==
In June 2012, [[the Walt Disney Company]] announced that it would stop advertising or promoting food or beverage products that do not meet strict nutritional guidelines. Disney Channel purportedly became the first media company to take such a stance on stopping the marketing of [[junk food]] products to kids. Due to its commercial-free format, such advertising appears only in the form of underwriter sponsorships during promotional breaks.<ref name="usatoday-junk">{{cite news |date=June 5, 2012 |title=Disney to quit taking ads for junk food aimed at kids |work=[[USA Today]] |publisher=[[Gannett Company]] |url=https://www.usatoday.com/money/advertising/story/2012-06-05/disney-advertising-to-kids/55385470/1 |accessdate=June 10, 2012 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305060028/http://www.usatoday.com/money/advertising/story/2012-06-05/disney-advertising-to-kids/55385470/1 |url-status=live }}</ref>

On July 1, 2012, Disney Channel began providing [[Descriptive Video Service]] audio in compliance with the 21st Century Communications and Video Accessibility Act of 2010, which required network [[owned-and-operated station]]s and [[Network affiliate|affiliates]] in the 25 largest [[Media market|television markets]] as well as the five highest-rated cable and satellite channels (including Disney Channel) to offer [[audio description]]s for the [[Blindness|blind]]. This is accompanied by an on-screen mark at the beginning of certain scheduled programming indicating to viewers that the service is available. Some episodes of ''[[Gravity Falls]]'', ''[[Austin & Ally|Austin and Ally]]'', ''[[Good Luck Charlie]],'' and ''[[Phineas and Ferb]]'' show the ''AD)))'' mark and a 2-tone sound repeated 3 times at the beginning of the episode to give notice of the audio description track available through the SAP feed. Disney Junior displays the ''AD))'' mark and the intended SAP track on newer episodes of ''[[Little Einsteins]]''. (ABC positions this mark in the bottom-left corner of the screen.)<ref name="TVNewsCheck">{{cite web |date=June 13, 2012 |title=Networks Set To Launch Video Descriptions |url=http://www.tvnewscheck.com/article/60097/networks-set-to-launch-video-descriptions |work=TVNewsCheck |access-date=13 February 2013 |archive-date=14 December 2013 |archive-url=https://web.archive.org/web/20131214003401/http://www.tvnewscheck.com/article/60097/networks-set-to-launch-video-descriptions |url-status=live }}</ref>