Editing Cigarette (section)

=== Warning messages in packages ===
{{Main|Tobacco packaging warning messages}}

As a result of tight advertising and marketing prohibitions, tobacco companies look at the pack differently: they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. Market testing shows the influence of this dimension in shifting the consumer's choice when the same product displays in an alternative package. Companies have manipulated a variety of elements in packs designs to communicate the impression of lower in tar or milder cigarettes, whereas the components were the same.<ref>"Many smokers are misled by pack design into thinking that cigarettes may be 'safer'," states Melanie Wakefield,  et al. "The cigarette pack as image: new evidence from tobacco industry documents." ''Tobacco control'' 11.suppl 1 (2002): i73-i80. [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1766062/pdf/v011p00i73.pdf online]</ref>

Some countries require cigarette packs to contain warnings about health hazards. The United States was the first,<ref name="nytimes 2010">{{cite news | newspaper= [[The New York Times]] | date= November 10, 2010 | last= Harris | first= Gardiner | title= F.D.A. Unveils Proposed Graphic Warning Labels for Cigarette Packs | url= https://www.nytimes.com/2010/11/11/health/policy/11tobacco.html | access-date= February 24, 2017 | archive-date= February 28, 2017 | archive-url= https://web.archive.org/web/20170228154939/http://www.nytimes.com/2010/11/11/health/policy/11tobacco.html | url-status= live }}</ref> later followed by other countries including Canada, most of Europe, Australia,<ref name="australia">Scollo, Michelle; Haslam, Indra (2008). [http://www.tobaccoinaustralia.org.au/chapter-12-tobacco-products/attachment-12-1-health-warnings A12.1.1.3 Pictorial warnings in force since 2006] {{Webarchive|url=https://web.archive.org/web/20101030003331/http://www.tobaccoinaustralia.org.au/chapter-12-tobacco-products/attachment-12-1-health-warnings |date=October 30, 2010 }}. Tobacco in Australia. Cancer Council Victoria. Retrieved July 23, 2010.</ref> Pakistan,<ref name="pakistan">[http://www.dawn.com/news/1210407 Warning on cigarette pack] {{Webarchive|url=https://web.archive.org/web/20160601090014/http://www.dawn.com/news/1210407 |date=June 1, 2016 }}. Tobacco in Pakistan.</ref> India, Hong Kong, and Singapore. In 1985, Iceland became the first country to enforce graphic warnings on cigarette packaging.<ref>{{cite web |url=http://articles.sun-sentinel.com/1985-09-17/features/8502080902_1_abuse-dentists-iceland |title=Iceland Tough On Cigarettes – Sun Sentinel |publisher=Articles.sun-sentinel.com |date=September 17, 1985 |access-date=January 2, 2013 |archive-date=May 24, 2013 |archive-url=https://web.archive.org/web/20130524170034/http://articles.sun-sentinel.com/1985-09-17/features/8502080902_1_abuse-dentists-iceland }}</ref><ref>{{cite journal |last=Bardi |first=Jason |url=http://www.ucsf.edu/news/2012/11/13151/cigarette-pack-health-warning-labels-us-lag-behind-world |title=Cigarette Pack Health Warning Labels in US Lag Behind World |journal=Tobacco Control |volume=23 |issue=1 |pages=e2 |doi=10.1136/tobaccocontrol-2012-050541 |pmid=23092884 |pmc=3725195 |date=November 16, 2012 |access-date=January 2, 2013 |archive-date=December 2, 2012 |archive-url=https://web.archive.org/web/20121202131737/http://www.ucsf.edu/news/2012/11/13151/cigarette-pack-health-warning-labels-us-lag-behind-world |url-status=live }}</ref> At the end of December 2010, new regulations from Ottawa increased the size of tobacco warnings to cover three-quarters of the cigarette package in Canada.<ref>Ottawa to increase size of tobacco warning to cover 3/4 of cigarette package https://vancouversun.com/health/Ottawa+increase+size+tobacco+warnings/4039002/story.html{{dead link|date=November 2016|bot=InternetArchiveBot |fix-attempted=yes }}</ref> As of November 2010, 39 countries have adopted similar legislation.<ref name="nytimes 2010" />

In February 2011, the Canadian government passed regulations requiring cigarette packs to contain 12 new images to cover 75% of the outside panel and eight new health messages on the inside panel with full color.<ref>{{cite web|url=https://vancouversun.com/health/Tobacco+warning+labels+appear+interior+exterior+package/4312065/story.html |access-date=February 19, 2011 |title=Story of a shattered life: A single childhood incident pushed Dawn Crey into a downward spiral &#124; Vancouver Sun |date=November 24, 2001 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

As of April 2011, Australian regulations require all packs to use a [[Pantone 448 C|bland olive green]] that researchers determined to be the least attractive color,<ref>{{Cite web|url=https://www.legislation.gov.au/Details/F2013C00801/Html/Text#_Toc367282493|title=Tobacco Plain Packaging Regulations 2011|date=August 8, 2013|at=2.2.1 (2) & passim|website=Australian Government Federal Register of Legislation|access-date=March 29, 2018|archive-date=March 30, 2018|archive-url=https://web.archive.org/web/20180330075938/https://www.legislation.gov.au/Details/F2013C00801/Html/Text#_Toc367282493|url-status=live}}</ref> with 75% coverage on the front of the pack and all of the back consisting of graphic health warnings. The only feature that differentiates one brand from another is the product name in a standard color, position, font size, and style.<ref>{{cite web |url=http://www.channelnewsasia.com/stories/afp_asiapacific/view/1121281/1/.html |title=Australia unveils tough new cigarette pack rules |publisher=Channel NewsAsia |date=April 7, 2011 |access-date=March 25, 2012 |archive-date=August 30, 2011 |archive-url=https://web.archive.org/web/20110830124748/http://www.channelnewsasia.com/stories/afp_asiapacific/view/1121281/1/.html }}</ref> Similar policies have since been adopted in France and the United Kingdom.<ref>{{Cite web|url=https://www.independent.co.uk/news/world/australasia/worlds-ugliest-colour-revealed-pantone-448c-a7076446.html|title=The world's ugliest colour has been revealed|date=June 11, 2016|website=The Independent|access-date=June 19, 2016|archive-date=November 29, 2018|archive-url=https://web.archive.org/web/20181129072906/https://www.independent.co.uk/news/world/australasia/worlds-ugliest-colour-revealed-pantone-448c-a7076446.html|url-status=live}}</ref><ref>{{Cite web|url=https://www.independent.co.uk/news/uk/home-news/new-tobacco-laws-comes-into-effect-with-standardised-green-packaging-and-no-menthol-cigarettes-a7038886.html#gallery|title=This new law could save your life|date=May 20, 2016|website=The Independent|access-date=June 19, 2016|archive-date=May 27, 2019|archive-url=https://web.archive.org/web/20190527052831/https://www.independent.co.uk/news/uk/home-news/new-tobacco-laws-comes-into-effect-with-standardised-green-packaging-and-no-menthol-cigarettes-a7038886.html#gallery|url-status=live}}</ref> In response to these regulations, [[Philip Morris International]], [[Japan Tobacco]] Inc., [[British American Tobacco]] Plc., and [[Imperial Brands|Imperial Tobacco]] attempted to sue the Australian government. On August 15, 2012, the High Court of Australia dismissed the suit and made Australia the first country to introduce brand-free [[plain tobacco packaging|plain cigarette packaging]] with health warnings covering 90 and 70% of back and front packaging, respectively. This took effect on December 1, 2012.<ref>{{cite news |url=https://www.bloomberg.com/news/2012-08-15/australia-top-court-upholds-tobacco-plain-packaging-legislation.html |title=Australia's Top Court Backs Plain-Pack Tobacco Laws |date=August 15, 2012 |work=Bloomberg |access-date=March 6, 2017 |archive-date=November 13, 2013 |archive-url=https://web.archive.org/web/20131113204349/http://www.bloomberg.com/news/2012-08-15/australia-top-court-upholds-tobacco-plain-packaging-legislation.html |url-status=live }}</ref>