Editing Britney Spears (section)

===Product and endorsements===
{{Main|Britney Spears products|Britney Spears doll}}
[[File:Curious.jpg|thumb|Bottle of one of Spears' several perfumes, Curious, released through [[Elizabeth Arden, Inc.]]]]

In 2000, Spears released a limited edition of sunglasses titled Shades of Britney.<ref>{{cite web |url=http://everything2.com/title/Britney+Brands%252C+Inc. |title=Britney Brands, Inc. |date=June 18, 2012 |access-date=May 14, 2012 |publisher=Everything2 Media, LLC}}</ref> In 2001, she signed a deal with shoe company [[Skechers]],<ref>{{cite web |url=https://abcnews.go.com/Entertainment/story?id=109838&page=1 |title=Britney Spears to Promote Pepsi |date=February 7, 2011 |access-date=May 14, 2012 |publisher=[[American Broadcasting Company]]}}</ref> and a $7–8 million promotional deal with [[Pepsi]], their biggest entertainment deal at the time.<ref>{{cite news |url=http://news.bbc.co.uk/2/hi/entertainment/1157766.stm |title=Britney joins the Pepsi generation |date=February 7, 2001 |access-date=May 14, 2012 |publisher=BBC}}</ref> Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers [[Beyoncé]], [[Pink (singer)|Pink]], and [[Enrique Iglesias]].<ref>{{cite news |title=Britney, Beyoncé, Pink star in Pepsi ad |url=https://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm |work=USA Today |date=January 27, 2004 |archive-url=https://web.archive.org/web/20120628124843/http://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm |archive-date=June 28, 2012 |url-status=live}}</ref> On June 19, 2002, she released her first multi-platform video game, ''[[Britney's Dance Beat]]'', which received positive reviews.<ref>{{cite web |url=http://www.gamespot.com/britneys-dance-beat/ |title=Britney's Dance Beat |publisher=Game Spot |date=June 19, 2002 |access-date=May 14, 2012}}</ref>

In March 2009, Spears was announced as the new face of clothing brand [[Candie's]].<ref name=candy>{{cite web |url=http://articles.nydailynews.com/2009-03-03/entertainment/17918560_1_bright-future-marder-britney-spears |title=Britney Spears, Candie's Girl?! Jr. brand banks on pop star's future – not her past |last=Miller |first=Korin |date=March 3, 2009 |archive-url=https://web.archive.org/web/20121025223358/http://articles.nydailynews.com/2009-03-03/entertainment/17918560_1_bright-future-marder-britney-spears |archive-date=October 25, 2012 |access-date=May 14, 2012 |work=Daily News |url-status=dead}}</ref> Dari Marder, chief marketing officer for the brand, said: "Everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success."<ref name=candy /> In 2010, Spears designed a limited edition line for the brand, which was released in stores in July 2010.<ref name="Vena" /> In 2011, she teamed up with [[Sony]], [[Make Up For Ever]], and [[Plenty of Fish]] to release her music video for "Hold It Against Me", earning her $500,000 for the product placement.<ref>{{cite news |url=http://www.nydailynews.com/entertainment/music/2011/02/22/2011-02-22_britney_spears_hold_it_against_me_video_earns_her_500000_katy_perry_slams_produc.html |archive-url=https://web.archive.org/web/20110225105223/http://www.nydailynews.com/entertainment/music/2011/02/22/2011-02-22_britney_spears_hold_it_against_me_video_earns_her_500000_katy_perry_slams_produc.html |url-status=dead |archive-date=February 25, 2011 |title=Britney Spears 'Hold It Against Me' video earns her $500,000; Katy Perry slams product placement |date=January 22, 2011 |last=Roberts |first=Soraya |work=Daily News |access-date=January 28, 2011}}</ref>

Spears also teamed up with [[Hasbro]] in 2012 to release an exclusive version of ''[[Twister (game)|Twister Dance]]'', which includes a remix of "Till the World Ends". She was also featured on a commercial, which was directed by [[Ray Kay]], to promote the game.<ref>{{cite web |url=http://style.mtv.com/2012/04/12/britney-spears-twister-dance/ |title=Britney Spears Looks Amazing In $20,000 Bra |date=April 12, 2012 |access-date=April 12, 2012 |publisher=MTV |last=Catarinella |first=Alex |url-status=dead |archive-url=https://web.archive.org/web/20120414195009/http://style.mtv.com/2012/04/12/britney-spears-twister-dance |archive-date=April 14, 2012}}</ref> Spears was also featured on the commercial of ''Twister Dance Rave'', and the game included a Twister remix of "[[Circus (Britney Spears song)|Circus]]". In March 2018, it was revealed that Spears would be the face of [[Kenzo (brand)|Kenzo]], a contemporary French luxury clothing house.<ref name="harpersbazaar.com.au"/>

Spears' range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume with [[Elizabeth Arden]], [[Curious (fragrance)|Curious]] in 2004, which broke the company's first-week gross for a perfume.<ref name=foxnews /> By 2009, she had released seven more perfumes including [[Fantasy (fragrance)|Fantasy]].<ref>{{cite book |last=Hinant |first=Cindy |title=Britney Spears Fantasy Fantasy Britney Spears |date=2012 |publisher=Cindy Hinant |location=New York |pages=2–33 |edition=1}}</ref><ref>{{cite web |url=http://www.britneyspears.com/2009/05/britneys-perfume-line-on-top.php |archive-url=https://web.archive.org/web/20090525095140/http://www.britneyspears.com/2009/05/britneys-perfume-line-on-top.php |title=Britney's Perfume Line On Top |archive-date=May 25, 2009 |date=May 21, 2009 |publisher=BritneySpears.com |url-status=dead}}</ref> In 2010, Spears released her eighth fragrance, [[Radiance (fragrance)|Radiance]].<ref>{{cite web |url=http://www.x17online.com/celebrities/britney_spears/britney_spears_fragrance_perfume_radiance_elizabeth_arden_brand_sense_033011.php |title=Britney Spears Facing $10 Million Lawsuit in Connection With Fragrance Deal |date=March 30, 2011 |access-date=August 21, 2011 |publisher=x17 Online}}</ref>

In 2011, Radiance was reissued as a new perfume titled Cosmic Radiance.<ref>{{cite web |url=http://www.fragrantica.com/perfume/Britney-Spears/Cosmic-Radiance-12288.html |title=Cosmic Radiance Britney Spears perfume – a new fragrance for women 2011 |access-date=August 20, 2011 |publisher=Fragantica}}</ref> Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. In 2016, Spears contacted [[Glu Mobile]] to create her own role-playing game, ''[[Britney Spears: American Dream]]''. The app officially launched in May 2016 and is compatible with [[iOS]] and [[Android (operating system)|Android]].<ref name="billboard.com" /> On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show.<ref>{{cite news |last=Willis |first=Jackie |title=Britney Spears Unveils Her 20th Perfume 'Private Show,' Scent Inspired in Part by Singer's Love of Iced Coffee |url=http://www.etonline.com/news/191305_britney_spears_unveils_her_20th_perfume_private_show/ |access-date=June 17, 2016 |work=[[Entertainment Tonight]] |publisher=[[CBS Television Distribution]] |date=June 17, 2016 |location=United States}}</ref> {{as of|2018|January}}, Spears has released 24 fragrances through Elizabeth Arden.<ref>{{cite web |url=https://www.perfumesluxury.com/blogs/news/new-women-fragrance-december-2017-britney-spears-sunset-fantasy |title=NEW Women Fragrance December 2017 – Britney Spears Sunset Fantasy The Luxury Perfumes at Your Door |access-date=January 13, 2018 |archive-url=https://web.archive.org/web/20180114021119/https://www.perfumesluxury.com/blogs/news/new-women-fragrance-december-2017-britney-spears-sunset-fantasy |archive-date=January 14, 2018 |url-status=usurped}}</ref>