Editing AMD (section)

=== Semi-custom and game console products ===
In 2012, AMD's then CEO [[Rory Read]] began a program to offer semi-custom designs.<ref>{{Cite news |last=Shimpi |first=Anand Lal |date=February 2, 2012 |title=Understand AMD's Roadmap & New Direction |publisher=Anandtech |url=http://www.anandtech.com/show/5503/understanding-amds-roadmap-new-direction |access-date=July 10, 2017}}</ref><ref>{{Cite news |last=Shimpi |first=Anand Lal |date=September 5, 2013 |title=Understanding AMD's Semi-Custom Strategy |publisher=Anandtech |url=http://www.anandtech.com/show/7281/understanding-amd-semi-custom-strategy |access-date=July 10, 2017}}</ref> Rather than AMD simply designing and offering a single product, potential customers could work with AMD to design a custom chip based on AMD's intellectual property. Customers pay a non-recurring engineering fee for design and development, and a purchase price for the resulting semi-custom products. In particular, AMD noted their unique position of offering both x86 and graphics intellectual property. These semi-custom designs would have design wins as the APUs in the [[PlayStation 4]] and [[Xbox One]] and the subsequent PlayStation 4 Pro, Xbox One S, Xbox One X, [[Xbox Series X and Series S|Xbox Series X/S]], and [[PlayStation 5]].<ref name="XboxSeriesS">{{cite web|url=https://news.xbox.com/en-us/2020/09/09/introducing-xbox-series-s/|title=Introducing Xbox Series S, Delivering Next-Gen Performance in Our Smallest Xbox Ever, Available November 10 at $299|work=Xbox News|date=September 9, 2020|access-date=September 9, 2020}}</ref><ref name="XboxSeriesX">{{Cite news|url=https://www.anandtech.com/show/15546/microsoft-drops-more-xbox-series-x-tech-specs-zen-2-rdna-2-12-tflops-gpu-hdmi-21-a-custom-ssd|title=Microsoft Drops More Xbox Series X Tech Specs: Zen 2 + RDNA 2, 12 TFLOPs GPU, HDMI 2.1, & a Custom SSD|last=Smith|first=Ryan|work=AnandTech|access-date=March 19, 2020|date=February 24, 2020}}</ref><ref name="PS5Specs">{{cite web|url=https://www.theverge.com/2020/3/18/21183181/sony-ps5-playstation-5-specs-details-hardware-processor-8k-ray-tracing|title=Sony reveals full PS5 hardware specifications|last=Gartenberg|first=Chaim|work=[[The Verge]]|date=March 18, 2020|access-date=January 3, 2021}}</ref><ref name="Anandtech" /><ref name="arstechnica.com" /><ref name="XboxOneMay2013Anandtechcomparison">{{Cite news |last=Shimpi |first=Anand Lal |date=May 21, 2013 |title=The Xbox One: Hardware Analysis & Comparison to PlayStation 4 |publisher=[[AnandTech]] |url=http://www.anandtech.com/show/6972/xbox-one-hardware-compared-to-playstation-4/2 |access-date=May 22, 2013}}</ref> Financially, these semi-custom products would represent a majority of the company's revenue in 2016.<ref>{{Cite news |last=Howse |first=Brett |date=October 20, 2016 |title=AMD Announces Q3 2016 Financial Results |publisher=Anandtech |url=http://www.anandtech.com/show/10780/amd-announces-q3-2016-results |access-date=July 10, 2017}}</ref><ref>{{Cite magazine |last=Team |first=Trefis |date=September 14, 2016 |title=AMD's Embedded and Semi-Custom Revenues To Generate High Growth In The Next 5 Years? |url=https://www.forbes.com/sites/greatspeculations/2016/09/14/amds-embedded-and-semi-custom-revenues-to-generate-high-growth-in-the-next-5-years |magazine=Forbes |access-date=July 10, 2017}}</ref> In November 2017, AMD and Intel announced that Intel would market a product combining in a single package an [[Intel Core]] CPU, a semi-custom AMD Radeon GPU, and [[HBM2]] memory.<ref>{{Cite news |last=Kampman |first=Jeff |date=November 6, 2017 |title=Intel brings a Core CPU and Radeon GPU together on one package |publisher=Tech Report |url=https://techreport.com/news/32792/intel-brings-a-core-cpu-and-radeon-gpu-together-on-one-package |access-date=November 7, 2017}}</ref>