Editing West Hollywood, California (section)

====The PickUp====
{{Main article|The PickUp}}
In August 2013, the City of West Hollywood launched a free Friday and Saturday night shuttle, the PickUp, connecting the eastern and western parts of the city. The goal of The PickUp is to provide an alternative to the automobile and bring an energetic and playful transit option to one of West Hollywood's busiest nighttime districts.<ref>{{cite web |title=WeHo Pickup |url=http://www.weho.org/business/weho-pickup |website=City of West Hollywood |archive-url=https://web.archive.org/web/20150905090310/http://www.weho.org/business/weho-pickup |archive-date=September 5, 2015}}</ref> The Public Relations Society of America Los Angeles Chapter (PRSA-LA) has recognized the City of West Hollywood with a PRism Award of Excellence in the category of New Product/Service Launch for the city's kick-off campaign for the PickUp.<ref>{{cite web |url=http://www.wehoville.com/2014/11/20/weho-gets-top-pr-award-pickup-shuttle-product-launch/ |title=WeHo Gets Top PR Award for Pickup Shuttle Product Launch |date=November 20, 2014 |website=wehoville.com |access-date=May 15, 2017}}</ref>