Editing Sony (section)

====Photography and videography====
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| caption1          = A Sony [[Cyber-shot]] digital camera
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| caption2          = Digital [[Sony SLT camera]] [[α99 II]]
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Sony offers a wide range of digital cameras. Its point-and-shoot models are branded [[Cyber-shot]], while [[digital single-lens reflex camera|DSLRs]] and [[Mirrorless camera|mirrorless]] models are branded [[Sony Alpha|Alpha]], though Sony no longer makes [[digital single-lens reflex camera|DSLRs]]. It also produces [[Sony Action Cam|action cameras]] and [[Sony camcorders|camcorders]], with the company's [[Digital movie camera|cinema-grade]] products being sold under the [[CineAlta]] name.

Sony demonstrated a prototype of the [[Sony Mavica]] in 1981 and released it for the consumer market in 1988. The first Cyber-shot was introduced in 1996. Sony's market share of the digital camera market fell from a high of 20% to 9% by 2005.<ref>{{Cite web |title=Sony Global – Product & Technology Milestones-Digital Camera |url=https://www.sony.net/SonyInfo/CorporateInfo/History/sonyhistory-g.html |access-date=3 August 2020 |website=www.sony.net |archive-date=2021-02-05  |archive-url=https://web.archive.org/web/20210205172410/https://www.sony.net/SonyInfo/CorporateInfo/History/sonyhistory-g.html |url-status=live }}</ref><ref name="Nakamoto">Nakamoto, Michiyo. "Screen Test: Stringers Strategy Will Signal to what Extent Sony can Stay in the Game CONSUMER ELECTRONICS: The Japanese Company that Once Brought the World Market-Defining Products is being Trounced by More Agile Competitors and must Decide which Activities no Longer Form Part of its Future, Writes Michiyo Nakamoto." Financial Times: 17. ABI/INFORM Global. 21 September 2005. Web. 27 May 2012.</ref>

Sony entered the market for [[digital single-lens reflex camera]]s in 2006 when it acquired the camera business of [[Konica Minolta]]. Sony rebranded the company's line of cameras as its [[Sony Alpha|Alpha]] line. Sony is the world's third largest manufacturer of the cameras, behind [[Canon (company)|Canon]] and [[Nikon]] respectively.

In 2010, Sony introduced their first [[mirrorless interchangeable-lens camera]]s, which were the [[NEX-3]] and the [[Sony NEX-5|NEX-5]]. They also started a new lens mount system, which was the [[Sony E-mount|E-mount.]] There were quite a few NEX models out there, when Sony decided to melt the NEX series into the Alpha series. The first Alpha MILC was the [[Sony α3000|α3000]], which was introduced in August 2013. It was followed by the Full-Frame [[Sony α7|α7]] and [[α7R]] in October, then the successors of the [[Sony NEX-5|NEX-5]], the [[Sony NEX-6|NEX-6]] and [[Sony NEX-7|NEX-7]], the [[Sony α5000|α5000]] and the [[Sony α6000|α6000]] in 2014. The α6000 became the most popular [[Mirrorless interchangeable-lens camera|MILC]] ever and Sony became the largest MILC manufacturer.