Editing Rosetta (spacecraft) (section)

== Public image ==

=== ''Once upon a time...'' cartoon ===
[[File:Rosetta and Philae cartoon.jpg|thumb|left|Cartoon versions of ''Rosetta'' and ''[[Philae (spacecraft)|Philae]]'' as they appear in the ESA's ''Once upon a time...'' series]]
As part of the European Space Agency's media campaign in support of the ''Rosetta'' mission, both the ''Rosetta'' and ''[[Philae (spacecraft)|Philae]]'' spacecraft were given [[Anthropomorphism|anthropomorphic]] personalities in an [[animation|animated]] [[web series]] titled ''Once upon a time...''. The series depicts various stages in the ''Rosetta'' mission, involving the personified ''Rosetta'' and ''Philae'' on "a classic road trip story into the depths of our universe", complemented with various [[visual gag]]s presented in an educational context.<ref name="room-cartoon">{{cite web |last1=Marcu |first1=Sebastian D. |last2=Laird |first2=Ryan J. M. |title=Captivating hearts and minds |url=https://room.eu.com/article/captivating-hearts-and-minds |work=Room, The Space Journal |publisher=Aerospace International Research Center |access-date=28 December 2016 |date=March 2016}}</ref> Produced by animation studio Design & Data GmbH, the series was initially conceived by the ESA as a four-part [[fantasy]]-like series with a ''[[Sleeping Beauty]]'' theme that promoted community involvement in ''Rosetta''{{'}}s wake up from hibernation in January 2014. After the success of the series, however, the ESA commissioned the studio to continue producing new episodes in the series throughout the course of the mission.<ref name="room-cartoon"/> A total of twelve videos in the series were produced from 2013 to 2016, with a 25-minute compilation of the series released in December 2016, after the end of the mission.<ref>{{cite news |last1=Moore |first1=Trent |title=The ESA turned the Rosetta and Philae mission into an adorable cartoon |url=http://www.blastr.com/2016-12-27/esa-turned-rosetta-and-philae-mission-adorable-cartoon |work=Syfy Wire |publisher=[[Syfy]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228154947/http://www.blastr.com/2016-12-27/esa-turned-rosetta-and-philae-mission-adorable-cartoon |archive-date=28 December 2016 |date=27 December 2016}}</ref> In 2019, Design & Data adapted the series into a 26-minute [[planetarium]] show that was commissioned by the [[Swiss Museum of Transport]], and solicited to eighteen planetariums across Europe, with an aim "to inspire the young generation to explore the universe."<ref name="datadesign-1">{{Cite web |url=https://designdata.de/news/launching-the-planetarium-show-the-adventures-of-rosetta-philae/ |title=Launching the Planetarium Show "The Adventures of Rosetta & Philae" |publisher=Design & Data GmbH |date=26 April 2019 |archive-url=https://web.archive.org/web/20190430052532/https://designdata.de/news/launching-the-planetarium-show-the-adventures-of-rosetta-philae/ |archive-date=30 April 2019 |quote=Production was initiated by the Verkehrshaus der Schweiz (Museum of Transport Planetarium) and brought to full dome with the support of the Swiss Space Office. The project involves 18 other planetaria (Berlin, Baikonur, Bochum, Chemnitz, ESO Supernova Garching, Kiel, Klagenfurt, Münster, Nuremberg, Prague, Shanghai, Singapore, Vienna and others) from seven countries. The aim of the project is to inspire the young generation to explore the universe. |url-status=live}}</ref>

The ''Rosetta'' and ''Philae'' characters featured in ''Once upon a time...'', designed by ESA employee and cartoonist Carlo Palazzari, became a central part of public image of the ''Rosetta'' mission, appearing in promotional material for the mission such as posters and merchandise,<ref name="phys-cartoon">{{cite web |last1=Le Roux |first1=Mariëtte |title=Philae comet probe: World prepares for final farewell |url=http://phys.org/news/2016-02-philae-comet-probe-world-farewell.html |work=[[Phys.org]] |publisher=Omicron Technology |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228152430/http://phys.org/news/2016-02-philae-comet-probe-world-farewell.html |archive-date=28 December 2016 |date=3 February 2016}}</ref> and often credited as a major factor in the popularity of the mission among the public.<ref name="room-cartoon"/><ref>{{cite news |last1=Bergin |first1=Chris |title=Rosetta and Philae officially say goodbye as mission draws to conclusion |url=https://www.nasaspaceflight.com/2016/07/rosetta-goodbye-successful-mission-conclusion/ |work=[[NASASpaceFlight.com]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228160105/https://www.nasaspaceflight.com/2016/07/rosetta-goodbye-successful-mission-conclusion/ |archive-date=28 December 2016 |date=27 July 2016}}</ref> ESA employees also [[Role-playing|role-played]] as the characters on [[Twitter]] throughout the course of the mission.<ref name="phys-cartoon"/><ref name="mashable-cartoon">{{cite news |last1=Kramer |first1=Miriam |title=This adorable video about the Rosetta comet mission will make you cry |url=http://mashable.com/2016/09/30/animated-rosetta-spacecraft-comet-video/ |work=[[Mashable]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228153442/http://mashable.com/2016/09/30/animated-rosetta-spacecraft-comet-video/ |archive-date=28 December 2016 |date=1 October 2016}}</ref> The characters were inspired by the [[JAXA]]'s "kawaii" characters, who portrayed a number of their spacecraft, such as ''[[Hayabusa2]]'' and ''[[Akatsuki (spacecraft)|Akatsuki]]'', with distinct [[anime]]-like personalities.<ref name="spacereview-cartoon">{{cite web |last1=Petty |first1=Chris |title=Rosetta and Philae: it's all about the feels! |url=http://www.thespacereview.com/article/3089/1 |work=[[The Space Review]] |publisher=[[SpaceNews]] (Pocket Ventures, LLC.) |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228160931/http://www.thespacereview.com/article/3089/1 |archive-date=28 December 2016 |date=24 October 2016}}</ref> The script for each episode of the series is written by science communicators at the [[European Space Research and Technology Centre]], who kept close with mission operators and the producers at Design & Data.<ref name="spacereview-cartoon"/> Canonically, ''Rosetta'' and ''Philae'' are depicted as siblings, with ''Rosetta'' being the older sister, inspired by the spacecraft's feminine name, of ''Philae'', her younger brother. The ''[[Giotto (spacecraft)|Giotto]]'' spacecraft is also depicted as the duo's grandfather, whereas others in the [[Halley Armada]] as well as [[NASA]]'s ''[[Deep Impact (spacecraft)|Deep Impact]]'' and ''[[Stardust (spacecraft)|Stardust]]'' spacecraft are depicted as their cousins.<ref name="spacereview-cartoon"/>

=== ''Ambition'' ===
To promote the spacecraft's arrival at comet 67P/Churyumov–Gerasimenko and the landing of ''Philae'' in 2014, a [[short film]] was produced by the European Space Agency with Polish [[visual effects]] production company [[Platige Image]]. Titled ''Ambition'', the film, shot in [[Iceland]], stars Irish actor [[Aidan Gillen]], known for his roles in ''[[Game of Thrones]]'' and ''[[The Wire]]'', and Irish actress [[Aisling Franciosi]], also of ''Game of Thrones'' fame, and was directed by [[Academy Awards|Oscar]]-nominated Polish director [[Tomasz Bagiński]].<ref name="bbc-ambition">{{cite web |last1=Amos |first1=Jonathan |title=Sci-fi short promotes Rosetta comet mission |url=https://www.bbc.com/news/science-environment-29759709 |website=[[BBC News]] |publisher=[[British Broadcasting Corporation]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228141859/http://www.bbc.com/news/science-environment-29759709 |archive-date=28 December 2016 |date=24 October 2014}}</ref><ref>{{cite web |last1=Chang |first1=Kenneth |title=Rosetta Mission Ends With Spacecraft's Dive Into Comet |url=https://www.nytimes.com/2016/10/01/science/rosetta-spacecraft-to-end-mission-by-sinking-to-its-comet-companion.html?_r=0 |website=[[The New York Times]] |access-date=28 December 2016 |date=30 September 2016}}</ref> Set in the far future, ''Ambition'' centers around a discussion between a master, played by Gillen, discussing the importance of [[Wiktionary:ambition|ambition]] with his apprentice, played by Franciosi, using the ''Rosetta'' mission as an example of such.<ref name="universetoday-ambition">{{cite web |last1=Reyes |first1=Tim |title=Why Watch ESA Rosetta's Movie 'Ambition'? Because We Want to Know What is Possible |url=http://www.universetoday.com/115699/why-watch-esa-rosettas-movie-ambition-because-we-want-to-know-what-is-possible/ |website=[[Universe Today]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228135334/http://www.universetoday.com/115699/why-watch-esa-rosettas-movie-ambition-because-we-want-to-know-what-is-possible/ |archive-date=28 December 2016 |date=23 December 2016}}</ref><ref>{{cite web |last1=Cofield |first1=Calla |title=Aiden Gillen, Littlefinger on 'Game of Thrones,' Stars in Comet Video |url=http://www.space.com/29656-game-of-throne-actor-rosetta-comet-video.html |website=[[Space.com]] |publisher=[[Purch Group]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228143839/http://www.space.com/29656-game-of-throne-actor-rosetta-comet-video.html |archive-date=28 December 2016 |date=14 June 2015}}</ref> ''Ambition'' was premiered at the [[British Film Institute]]'s ''Sci-Fi: Days of Fear and Wonder'' [[film festival]] in [[London]] on 24 October 2014, three weeks before the landing of ''Philae'' on 67P/Churyumov–Gerasimenko.<ref>{{cite web |last1=Clark |first1=Stephen |title=Rosetta mission's 'ambition' spotlighted in film |url=https://spaceflightnow.com/2014/11/11/rosettas-ambition-spotlighted-in-film/ |website=Spaceflight Now |publisher=Spaceflight Now, Inc. |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228142406/https://spaceflightnow.com/2014/11/11/rosettas-ambition-spotlighted-in-film/ |archive-date=28 December 2016 |date=11 November 2014}}</ref> British [[science fiction]] author and former ESA employee [[Alastair Reynolds]] spoke about the film's message at the premiere, stating to the audience that "our distant descendants may look back to Rosetta with the same sense of admiration that we reserve for, say, [[Christopher Columbus|Columbus]] or [[Ferdinand Magellan|Magellan]]."<ref name="bbc-ambition"/> The film's conception was the result of the BFI's inquiry to the ESA for a contribution to their celebration of science fiction, with the ESA taking the opportunity to promote the ''Rosetta'' mission through the festival.<ref name="bbc-ambition"/><ref>{{cite web |last1=Burks |first1=Robin |title=Sci-fi short film 'Ambition' highlights ESA's Rosetta mission |url=http://www.techtimes.com/articles/18655/20141024/sci-fi-short-film-ambition-highlights-esas-rosetta-mission.htm |website=Tech Times |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228144454/http://www.techtimes.com/articles/18655/20141024/sci-fi-short-film-ambition-highlights-esas-rosetta-mission.htm |archive-date=28 December 2016 |date=24 October 2014}}</ref>

Critical reception of the film upon its premiere was mostly positive. Tim Reyes of ''[[Universe Today]]'' complimented the titular theme of ambition in the film, stating that it "shows us the forces at work in and around ESA", and that it "might accomplish more in 7 minutes than ''[[Gravity (2013 film)|Gravity]]'' did in 90."<ref name="universetoday-ambition"/> Ryan Wallace of ''[[IBT Media|The Science Times]]'' also gave praise to the film, writing, "whether you're a sci-fi fanatic, or simply an interested humble astronomer, the short clip will undoubtedly give you a new view of our solar system, and the research out there in space today."<ref>{{cite web |last1=Wallace |first1=Ryan |title=ESA Shows Ambition of Rosetta Mission—Sci Fi Film Reveals Importance of Mission |url=http://www.sciencetimes.com/articles/1016/20141024/esa-shows-ambition-of-rosetta-mission-sci-fi-film-reveals-importance-of-mission.htm |website=The Science Times |publisher=[[IBT Media]] |access-date=28 December 2016 |archive-url=https://web.archive.org/web/20161228143241/http://www.sciencetimes.com/articles/1016/20141024/esa-shows-ambition-of-rosetta-mission-sci-fi-film-reveals-importance-of-mission.htm |archive-date=28 December 2016 |date=24 October 2016}}</ref>

=== Media coverage ===
The entire mission was featured heavily in social media, with a Facebook account for the mission and both the satellite and the lander having an official Twitter account portraying a [[personification]] of both spacecraft. The [[hashtag]] "#CometLanding" gained widespread traction. A [[live streaming|live stream]] of the control centres was set up, as were multiple official and unofficial events around the world to follow ''Philae''{{'s}} landing on 67P.<ref>{{cite web |url=http://www.esa.int/Our_Activities/Operations/Live_updates_Rosetta_mission_comet_landing |title=Live updates: ''Rosetta'' mission comet landing |date=12 November 2014}}</ref><ref>{{cite web |url=http://www.esa.int/Our_Activities/Space_Science/Rosetta/Call_for_Media_Opportunities_to_follow_Rosetta_mission_s_historic_comet_landing |title=Call for Media Opportunities to Follow Rosetta Mission's Historic Comet Landing |publisher=European Space Agency |date=16 October 2014}}</ref> On 23 September 2016, [[Vangelis]] released the studio album ''[[Rosetta (Vangelis album)|Rosetta]]'' in honour of the mission,<ref>{{cite news |url=http://www.factmag.com/2016/07/29/vangelis-to-release-rosetta-album-inspired-by-comet-landing-mission/ |title=Vangelis to release Rosetta album inspired by comet landing mission |work=[[Fact (UK magazine)|Fact]] |first=April Clare |last=Welsh |date=29 July 2016 |access-date=18 August 2016}}</ref><ref>{{cite news |url=http://uk.reuters.com/article/us-space-rosetta-idUKKCN11S0K9 |archive-url=https://web.archive.org/web/20160922222736/http://uk.reuters.com/article/us-space-rosetta-idUKKCN11S0K9 |url-status=dead |archive-date=22 September 2016 |title=Europe's Rosetta spacecraft to end epic trek with comet crash landing |work=[[Reuters]] |first1=Maria |last1=Sheahan |first2=Victoria |last2=Bryan |date=22 September 2016 |access-date=6 November 2016}}</ref> which was used on 30 September in the "Rosetta's final hour" streaming video of the ESA Livestream event "Rosetta Grand Finale".<ref>{{cite AV media |url=http://livestream.com/ESA/rosettagrandfinale |title=Rosetta Grand Finale |work=[[Livestream]] |time=01:02:19-01:13:35 |date=30 September 2016 |access-date=6 November 2016}}</ref>