Editing Public relations (section)

=== T.A.R.E.S. ===
The T.A.R.E.S. is a five-point test that evaluates ethical persuasion and provides boundaries in persuasive practices.

* '''''Truthfulness''''' (of the message) examples
** Is this communicating something factually true and accurate?
** Does this downplay or diminish evidence?
** Am I creating a false narrative or image?
** Does this influence people to believe something that I do not believe myself?
* '''''Authenticity''''' (of the persuader) examples
** Will people question my honesty or integrity from this?
** Do I truly believe that what is being presented will benefit those who are reading?
** Do I support or advocate in the statement, person, or product?
* '''''Respect''''' (for the persuadee) examples
** Am I presenting statements in self-interest, or do I genuinely care about the issue, person, or product?
** Is this presented to persuadees who are rational, self-thinking beings?
** What ethical responsibility do I hold by presenting this information?
* '''''Equity''''' (of the persuasive appeal) examples
** Is this appeal fair and nondiscriminatory?
** Have I target persuadees who are not capable of understanding the claims and the context?
** Are the statements I present sensitive to various interests, needs, or concerns of the persuadees? 
* '''''Social Responsibility''''' (for the common good) examples
** Have I unfairly stereotyped groups of society in my statements or actions?
** Will my statements or actions cause harms to various groups of society?
** Will there be any negative consequences against a group in society based on my statements or actions? 
** Have I fairly presented issues that concern groups who may have been underrepresented in society? 
** Are the statements or actions that are being communicated responsible to various societal groups, public interest, and the public?<ref>{{Cite web|last1=Baker|first1=Sherry|last2=Martinson|first2=David L.|year=2001|title=The TARES Test: Five Principles for Ethical Persuasion|url=https://www.researchgate.net/publication/233168773|website=ResearchGate|access-date=30 November 2020|archive-date=22 March 2022|archive-url=https://web.archive.org/web/20220322114550/https://www.researchgate.net/publication/233168773_The_TARES_test_Five_principles_for_ethical_persuasion|url-status=live}}</ref>