Editing Orlando Magic (section)

===Logos and uniforms===
====Original pinstripes (1989–1998)====
Orlando advertising agency The Advertising Works, led by its president Doug Minear was responsible for the original Magic uniforms. The logo, featuring a basketball crowded by stars and the wordmark "Magic" with a star replacing the A, was created following meetings with Walt Disney World artists and over 5000 suggestions sent from around the country.<ref name=logo/> Stars would remain a primary feature of the logo once it was redesigned in 2000 to feature a comet-like basketball. Pat Williams first suggested the colors black and gold of his alma mater [[Wake Forest Demon Deacons|Wake Forest]], but this was eschewed for various factors, including the local college [[UCF Knights|UCF]] using the same scheme.<ref>{{cite book|title=Ahead of the Game: The Pat Williams Story|author=Pat Williams, James D. Denney|page=191|publisher=Revell|year=2014|isbn=978-1441220455}}</ref> Black would still be the primary color in the scheme used by Minear, a trait shared by 16 other NBA teams. Other colors were an [[Electric blue (color)|electric blue]] specially made by sporting goods manufacturer MacGregor, and silver.<ref name=logo>{{cite web|url=https://www.orlandosentinel.com/1987/06/19/magic-logo-sparks-enthusiasm-at-teams-colorful-unveiling/|title=Magic Logo Sparks Enthusiasm At Team's Colorful Unveiling|date=June 19, 1987 |access-date=December 12, 2016|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220141513/http://articles.orlandosentinel.com/1987-06-19/sports/0130450185_1_magic-logo-magic-black-downtown-orlando|url-status=live}}</ref><ref name=uni>{{cite web|url=https://www.orlandosentinel.com/1988/10/22/suspense-over-magic-unveil-designer-duds/|title=Suspense Over – Magic Unveil Designer Duds|date=October 22, 1988 |access-date=December 12, 2016|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220142530/http://articles.orlandosentinel.com/1988-10-22/news/0070450219_1_magic-uniforms-minear|url-status=live}}</ref> The home uniforms were white with black pinstripes, featuring black numbers with blue trim, and the road jerseys reversed the scheme while featuring "Orlando" instead of the Magic wordmark. Given the standard mesh nylon worn across the NBA did not allow for pinstripes, the jerseys were made out of durene, a material with cotton on the underside and polyester bonded on the outside.<ref name=uni/> The road uniform was changed to blue with white pinstripes in 1994–95, although the black uniforms remained in use as alternates.<ref>{{cite web|url=https://www.orlandosentinel.com/1994/11/26/new-look-magic-leave-celtics-feeling-blue/|title=New-look Magic Leave Celtics Feeling Blue|date=November 26, 1994 |access-date=December 12, 2016|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220140812/http://articles.orlandosentinel.com/1994-11-26/sports/9411260183_1_orlando-magic-boston-hardaway|url-status=live}}</ref>

====Sublimated stars (1998–2003)====
For the Magic's 10th anniversary in 1998–99, a new look designed by fashion designer [[Jhane Barnes]] was unveiled. The pinstripes were relegated to the sides and the uniforms now featured stars as the background. Both jerseys, made out of the dazzle that was used in the [[Women's National Basketball Association]] uniforms, had the Magic wordmark, with the home jersey in white and the away in blue. For its first two seasons, the original "streaking ball with stars" logo was placed on the waistline, but after the Magic changed its logo in the 2000–01 season, the new "shooting ball with stars" logo was placed on the left leg.<ref>{{cite web|url=https://www.orlandosentinel.com/1999/01/30/magic-unveil-latest-in-nba-fashions/|title=Magic Unveil Latest In Nba Fashions|date=January 30, 1999 |access-date=December 12, 2016|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220144122/http://articles.orlandosentinel.com/1999-01-30/sports/9901300418_1_jhane-barnes-magic-vander-weide|url-status=live}}</ref>

====Back to basics (2003–2008)====
The Magic's 15th anniversary in 2003–04 inspired another uniform revamp, opting for a cleaner look without stripes or stars. The home jerseys were white and featured "Magic" in blue block letters with silver and black trim. The away jersey reverted to the city name in white block letters with silver and black trim and was blue. The logo was placed on either side with thin white and black stripes, and a silver star was placed beneath the collar.<ref>{{cite web|title=Going Retro: Orlando Magic|url=http://www.nba.com/history/uniforms_magic.html|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=September 23, 2003|access-date=August 15, 2015|archive-date=March 18, 2015|archive-url=https://web.archive.org/web/20150318055638/http://www.nba.com/history/uniforms_magic.html|url-status=live}}</ref> During this time, the team's original pinstriped jerseys were worn several times per year as [[Third jersey|alternates]]: black in 2003–04 and 2006–07, blue in 2004–05, and white in 2005–06.

====Pinstripes return (2008–2017)====
For the 2008–09 season, the Magic have once again introduced new uniforms. The Magic returned to the pinstriped uniforms to commemorate the team's 20th anniversary.<ref name="PinstripedParty">{{cite web|title=Pinstriped Party|url=http://www.nba.com/magic/news/Pinstriped_Party-283020-66.html|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=September 23, 2008|access-date=August 15, 2015|archive-date=November 11, 2015|archive-url=https://web.archive.org/web/20151111160553/http://www.nba.com/magic/news/Pinstriped_Party-283020-66.html|url-status=live}}</ref><ref>{{cite web|last=Dunlap|first=Evan|title=Reviewing the Orlando Magic's New Uniforms|url=http://www.orlandopinstripedpost.com/2008/9/24/620494/reviewing-the-orlando-magi|publisher=[[SB Nation|Orlando Pinstriped Post]]|date=September 24, 2008|access-date=August 15, 2015|archive-date=October 2, 2016|archive-url=https://web.archive.org/web/20161002062837/http://www.orlandopinstripedpost.com/2008/9/24/620494/reviewing-the-orlando-magi|url-status=live}}</ref> The current design combines the elements of the previous three uniform designs the Magic used in its 20-year history. The home jerseys are white with silver pinstripes, while the away jerseys are blue with white pinstripes. The font used for the number and player/team name has also been updated to a more modern look. Magic alternate logos are on the shorts and the back of the jersey. This is the fourth model in franchise history.<ref name="PinstripedParty" />

As the Magic moved to the Amway Center in 2010, they unveiled a new logo that for the first time fully spelled "Magic", without the star instead of the A.<ref name="NewMagicLogo2010" /><ref>{{cite web|url=https://sports.yahoo.com/nba/blog/ball_dont_lie/post/Orlando-Magic-turn-the-page-unveil-shocking-n?urn=nba,248591|title=Orlando Magic 'turn the page,' unveil shocking new logo|access-date=January 15, 2017|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220234445/http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Orlando-Magic-turn-the-page-unveil-shocking-n?urn=nba,248591|url-status=dead}}</ref> They also unveiled a black alternate uniform, with silver pinstripes, mirroring the regular blue road uniform. They were usually worn as [[throwback uniforms]] as part of the NBA Hardwood Classics program.<ref>{{cite web|title=Orlando Magic Unveil New Black Alternate Uniforms|url=http://www.nba.com/magic/news/orlando_magic_unveil_new_black_alternate_uniforms_112610.html|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=November 26, 2010|access-date=August 15, 2015|archive-date=October 14, 2016|archive-url=https://web.archive.org/web/20161014110223/http://www.nba.com/magic/news/orlando_magic_unveil_new_black_alternate_uniforms_112610.html|url-status=live}}</ref> A variation of the uniform is also used for Noche Latina every March, with 'Orlando' substituted for 'El Magic', with 'El' in black and silver trim and 'Magic' in blue and silver trim. This was unveiled in the 2011–12 season.<ref>{{cite web|url=https://www.huffingtonpost.com/2012/02/28/orlando-el-magic-noche-latina_n_1308057.html|title=Orlando Debuts 'El Magic' Jersey For NBA's Noche Latina (Photos)|first=Sara|last=Gates|date=February 29, 2012|via=Huff Post|access-date=April 16, 2020|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220142252/http://www.huffingtonpost.com/2012/02/28/orlando-el-magic-noche-latina_n_1308057.html|url-status=live}}</ref>

=====Silver sleeves and "Stars" jersey=====
In 2014, Magic unveiled a silver uniform for the first time in their history. It was sleeved, and featuring white pinstripes along with blue, black and white trim for the letters and numbers. Unlike the three other uniforms, a different striping pattern will be used on the sides.<ref>{{cite web|title=Orlando Magic Unveil New Pride Jersey|url=http://www.nba.com/magic/orlando-magic-unveil-new-pride-jersey|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=September 29, 2014|access-date=August 15, 2015|archive-date=December 20, 2014|archive-url=https://web.archive.org/web/20141220133058/http://www.nba.com/magic/orlando-magic-unveil-new-pride-jersey?|url-status=live}}</ref> In 2016, The Magic unveiled a third alternate uniform, featuring carbon as the primary color and without pinstripes. Named “Stars”, it featured the team's secondary logo and a blue, white and blue tricolor stripe in front, along with white lettering.<ref>{{cite web|title=Orlando Magic Unveil New Stars Alternate Uniforms|url=http://www.nba.com/magic/news/jerseys/orlando-magic-unveil-new-stars-alternate-uniforms/|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=August 9, 2016|access-date=November 18, 2016|archive-date=November 18, 2016|archive-url=https://web.archive.org/web/20161118171217/http://www.nba.com/magic/news/jerseys/orlando-magic-unveil-new-stars-alternate-uniforms/|url-status=live}}</ref>

====Nike era (2017–present)====
The Magic made only a few slight tweaks to their uniforms when [[Nike, Inc.|Nike]] became the league's uniform provider in 2017. From 2017 to 2019, the Magic wore white "Association" uniforms, blue "Icon" uniforms and black "Statement" uniforms. With the exception of the black uniforms eliminating the blue side stripes and changing pinstripe colors from silver to blue, the set remained almost identical to the previous Adidas set. Beginning with the 2019–20 season, the black uniform became the "Icon" uniform while a new blue uniform served as the "Statement" uniform. The uniform was inspired from the different sets the Magic wore through the years, such as the silver star and black stripes with white pinstripes from the 1989–98 set, and the cleaner look of the 2003–08 set. This uniform was then tweaked prior to the 2022–23 season, adding black pinstripes (a nod to the 1989–98 uniforms) and black stripes with subtle star patterns (a nod to the 1998–2003 uniforms).<ref>{{cite web|title=Magic unveil Statement Edition uniforms for 2022-23|url=https://www.nba.com/news/magic-statement-edition-uniforms-2022-23|publisher=NBA Media Ventures, LLC|website=NBA.com|date=September 15, 2022|access-date=September 15, 2022|archive-date=September 15, 2022|archive-url=https://web.archive.org/web/20220915232954/https://www.nba.com/news/magic-statement-edition-uniforms-2022-23|url-status=live}}</ref> Starting in 2020–21, the "Statement" uniforms would feature [[Air Jordan|Jordan Brand]]'s [[jumpman (logo)|jumpman]] logo. Their jersey's sponsor is [[The Walt Disney Company|Disney]].<ref>{{cite web|title=Orlando Magic Unveil New Threads from Nike|url=http://www.nba.com/magic/news/orlando-magic-unveil-new-threads-nike-20170905|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=September 5, 2017|access-date=September 16, 2017|archive-date=September 16, 2017|archive-url=https://web.archive.org/web/20170916055535/http://www.nba.com/magic/news/orlando-magic-unveil-new-threads-nike-20170905|url-status=live}}</ref><ref name=MagicJerseys>{{cite web|title=All New Nike Jerseys|url=https://www.nba.com/magic/jerseys|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|access-date=May 26, 2019|archive-date=May 26, 2019|archive-url=https://web.archive.org/web/20190526172023/https://www.nba.com/magic/jerseys|url-status=live}}</ref>

=====City edition: "Stars"=====
An annual "City" edition is also utilized by Nike to honor either local culture or team tradition. The Magic's [[2017–18 NBA season|2017–18]] "City" uniform featured a printed pattern of stars in the sky along with the team's alternate logo in front.<ref>{{cite web|title=Orlando Magic Unveil "City Edition" Threads from Nike|url=http://www.nba.com/magic/news/orlando-magic-unveil-city-edition-threads-nike|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=December 27, 2017|access-date=February 3, 2018|archive-date=February 4, 2018|archive-url=https://web.archive.org/web/20180204004344/http://www.nba.com/magic/news/orlando-magic-unveil-city-edition-threads-nike|url-status=live}}</ref> For the [[2018–19 NBA season|2018–19 season]], the Magic only made slight changes to their "City" uniform, with the printed pattern of stars relegated to the sides and a predominantly black base.<ref>{{cite web|title=Orlando Magic Unveil "City Edition" Uniform Inspired by Dreamers|url=https://www.nba.com/magic/news/orlando-magic-unveil-city-edition-uniform-inspired-dreamers-20181101|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=November 1, 2018|access-date=November 3, 2018|archive-date=November 3, 2018|archive-url=https://web.archive.org/web/20181103170608/https://www.nba.com/magic/news/orlando-magic-unveil-city-edition-uniform-inspired-dreamers-20181101|url-status=live}}</ref>

=====City edition: "Orange"=====
The [[2019–20 NBA season|2019–20]] City uniforms featured an "anthracite" (grey) base with orange lettering. The orange color pays homage to Florida's [[orange (fruit)|orange]]-growing industry.<ref>{{cite news|last=Denton|first=John|title=Orlando Magic's "City Edition" Uniform Inspired by the City of Orlando and its "Orange" Roots|url=https://www.nba.com/magic/city-edition-uniform-inspired-city-orlando-and-its-orange-roots-20191114|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=November 14, 2019|access-date=November 15, 2019|archive-date=November 15, 2019|archive-url=https://web.archive.org/web/20191115084612/https://www.nba.com/magic/city-edition-uniform-inspired-city-orlando-and-its-orange-roots-20191114|url-status=live}}</ref> The Magic kept the orange theme for their [[2020–21 NBA season|2020–21]] "City" uniform, this time with a white base and orange letters and numerals with anthracite trim. The uniform also paid homage to the original uniforms worn from 1989 to 1998, featuring "Orl" beside an anthracite star in its original typeface along with orange pinstripes.<ref>{{cite news|title=Magic pay homage to the past with City Edition uniforms|url=https://www.nba.com/news/magic-unveil-new-city-edition-uniforms-for-2020-21|publisher=NBA Media Ventures, LLC|website=NBA.com|date=November 11, 2020|access-date=November 12, 2020|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111105102/https://www.nba.com/news/magic-unveil-new-city-edition-uniforms-for-2020-21|url-status=live}}</ref> When the jersey's colors are inverted it shows the exact color scheme used in Orlando's original uniforms. In the 2021–22 season, the Magic again reprised the orange theme for its "City" uniform, this time featuring a few elements from previous uniforms.<ref name=MagicJerseys/>

=====City edition: "Kingdom"=====
For their 2022–23 "City" uniform, the Magic went with a black base, dark gray pinstripes, and gothic-inspired white letters with blue trim to represent the team and the city as a kingdom on the rise.<ref name=MagicJerseys/> Orlando's "City" uniform for the 2023–24 season featured a Gothic-themed design, attributing to Orlando's pride and resiliency and the Magic's determination to protect its kingdom. The midnight-based jersey incorporated silver stripes meant to evoke a steel cage, along with Gothic script lettering.<ref>{{cite news|title=Orlando Magic 2023-24 City Edition Uniform: Coat of Armor|url=https://www.nba.com/news/orlando-magic-2023-24-city-edition-uniform-coat-of-armor|publisher=NBA Media Ventures, LLC|website=NBA.com|date=November 2, 2023|access-date=January 6, 2024|archive-date=January 7, 2024|archive-url=https://web.archive.org/web/20240107021936/https://www.nba.com/news/orlando-magic-2023-24-city-edition-uniform-coat-of-armor|url-status=live}}</ref> The Magic's "Kingdom" series was again used for the 2024–25 "City" uniform, with the design similar to last season's "City" uniform but in a platinum base with midnight blue letters.<ref>{{cite news|title=Orlando Magic 2024-25 City Edition Uniform: Rise of the kingdom|url=https://www.nba.com/news/orlando-magic-2024-25-city-edition-uniform|publisher=NBA Media Ventures, LLC|website=NBA.com|date=November 14, 2024|access-date=November 14, 2024}}</ref>

=====Earned uniforms=====
Having qualified for the [[2020 NBA playoffs]] the previous year, the Magic were also given an "Earned" uniform. The design, which has a white base, featured the alternate logo in front (an homage to the 2016–17 "Stars" alternate and 2017–19 "City" uniform) and blue numbers with black and silver trim. Side panels featured the stars pattern as an homage to the 1998–2003 blue uniforms.<ref>{{cite news|title=Orlando Magic Unveil Earned Edition Uniform|url=https://www.nba.com/magic/orlando-magic-unveil-earned-edition-uniform-20210311|publisher=NBA Media Ventures, LLC|website=NBA.com|date=March 11, 2021|access-date=March 20, 2021|archive-date=March 16, 2021|archive-url=https://web.archive.org/web/20210316075016/https://www.nba.com/magic/orlando-magic-unveil-earned-edition-uniform-20210311|url-status=live}}</ref>

=====Classic uniforms=====
The Magic are one of seven teams to wear "Classic" uniforms for the 2018–19 season.<ref>{{cite web |last1=Burry |first1=Conrad |title=Seven NBA Teams To Wear Classic Uniforms Next Season |url=http://news.sportslogos.net/2018/03/29/seven-nba-teams-to-wear-classic-uniforms-next-season/ |website=sportslogos.net |date=March 29, 2018 |access-date=August 8, 2018 |archive-date=August 9, 2018 |archive-url=https://web.archive.org/web/20180809025915/http://news.sportslogos.net/2018/03/29/seven-nba-teams-to-wear-classic-uniforms-next-season/ |url-status=live }}</ref> As part of their 30th anniversary, the team unveiled the blue pinstriped uniform similar to those worn from [[1994–95 NBA season|1994]] to [[1997–98 NBA season|1998]].<ref>{{cite news|last=Denton|first=John|title=Orlando Magic Unveil 30 Years of Pure Magic|url=https://www.nba.com/magic/news/orlando-magic-unveil-30-years-pure-magic-20180808|publisher=NBA Media Ventures, LLC|website=OrlandoMagic.com|date=August 8, 2018|access-date=May 18, 2020|archive-date=July 25, 2020|archive-url=https://web.archive.org/web/20200725201542/https://www.nba.com/magic/news/orlando-magic-unveil-30-years-pure-magic-20180808|url-status=live}}</ref> To commemorate not only its 35th anniversary season, but also the 25th anniversary of the [[1999–2000 Orlando Magic season|1999–2000 "Heart and Hustle" team]] in 2023–24, the Magic donned the blue "sublimated stars" uniform worn from [[1998–99 NBA season|1999]] to [[2002–03 NBA season|2003]].<ref>{{cite news|title=Magic unveil new uniforms for 2023-24|url=https://www.nba.com/news/magic-new-uniforms-2023-24|publisher=NBA Media Ventures, LLC|website=NBA.com|date=September 15, 2023|access-date=September 15, 2023|archive-date=September 16, 2023|archive-url=https://web.archive.org/web/20230916010027/https://www.nba.com/news/magic-new-uniforms-2023-24|url-status=live}}</ref>