Editing KLM (section)

===Social media===
KLM has an extensive presence on [[social media]] platforms and also runs a blog.<ref>{{cite web |title=Where to find KLM on social media sites |url=http://www.klm.com/travel/nl_en/plan_and_book/klm_on_social_media/where_to_find_us/index.htm |publisher=KLM |access-date=31 March 2013 |archive-date=27 May 2013 |archive-url=https://web.archive.org/web/20130527135234/http://www.klm.com/travel/nl_en/plan_and_book/klm_on_social_media/where_to_find_us/index.htm |url-status=dead }}</ref> Customers can make inquiries through these channels. The airline also uses these networks to inform customers of KLM news, marketing campaigns and promotions.<ref>{{Cite news|url=https://www.forbes.com/sites/marketshare/2012/02/27/klm-a-company-that-gets-social-media/#3f80097c1027|title=KLM: A Company That 'Gets' Social Media|last=Olenski|first=Steve|work=Forbes|access-date=23 December 2017|language=en|archive-date=23 December 2017|archive-url=https://web.archive.org/web/20171223103042/https://www.forbes.com/sites/marketshare/2012/02/27/klm-a-company-that-gets-social-media/#3f80097c1027|url-status=live}}</ref><ref>{{Cite news|url=https://www.fodors.com/news/airlines/klm-royal-dutch-airlines-proves-a-winning-social-media-strategy-is-all-about-customer-service|title=KLM Royal Dutch Airlines Proves a Winning Social Media Strategy Is All About Customer Service|date=21 August 2017|work=Fodors Travel Guide|access-date=23 December 2017|language=en-US|archive-date=23 December 2017|archive-url=https://web.archive.org/web/20171223160538/https://www.fodors.com/news/airlines/klm-royal-dutch-airlines-proves-a-winning-social-media-strategy-is-all-about-customer-service|url-status=live}}</ref>

The airline's use of social media platforms to reach customers peaked when the Icelandic volcano [[Eyjafjallajökull]] erupted in April 2010, causing widespread disruption to air traffic. Customers used the social networks to contact the airline, which used them to provide information about the situation.<ref>{{cite web |last=van Drimmelen |first=Jochem |title=KLM's social media strategy – Part 1 |url=http://blog.klm.com/klm%E2%80%99s-social-media-strategy-part-1/4670/ |publisher=KLM Blog |access-date=31 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120728021256/http://blog.klm.com/klm%E2%80%99s-social-media-strategy-part-1/4670/ |archive-date=28 July 2012 }}</ref> Following the increased use of social media, KLM created a centralized, public social media website named the Social Media Hub in October 2010.<ref>{{cite web |last=van Drimmelen |first=Jochem |title=KLM's social media strategy – Part 2 |url=http://blog.klm.com/klm%E2%80%99s-social-media-strategy-part-2/4700/ |publisher=KLM Blog |access-date=31 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130329234633/http://blog.klm.com/klm%E2%80%99s-social-media-strategy-part-2/4700/ |archive-date=29 March 2013 }}</ref>

KLM has developed several services based on these social platforms, including:
* ''Meet & Seat''; this service allows passengers to find information about people who will be on the same KLM flight by connecting their Facebook or LinkedIn profiles to the flight. Meet & Seat facilitates contact with fellow travellers who have the same background or interests.<ref>{{cite web |title=KLM Meet & Seat |url=http://www.klm.com/travel/nl_en/prepare_for_travel/on_board/Your_seat_on_board/meet_and_seat.htm |publisher=KLM |access-date=31 March 2013 |archive-date=3 April 2013 |archive-url=https://web.archive.org/web/20130403115450/http://www.klm.com/travel/nl_en/prepare_for_travel/on_board/your_seat_on_board/meet_and_seat.htm |url-status=dead }}</ref> By launching Meet & Seat, KLM became the first airline to integrate social networking into its regular flight process.<ref>{{cite press release |title=With Meet & Seat, KLM integrates social media with air travel |url=http://nieuws.klm.com/klm-lanceert-applicatie-meet-e-seat-en/ |publisher=KLM |date=3 February 2012 |access-date=31 March 2013 |archive-date=28 May 2013 |archive-url=https://web.archive.org/web/20130528184732/http://nieuws.klm.com/klm-lanceert-applicatie-meet-e-seat-en/ |url-status=live }}</ref>
* ''Trip Planner''; this platform uses Facebook to organize a trip with Facebook friends.<ref>{{cite press release |title=KLM Launches Trip Planner – Plan a trip with friends via Facebook |url=http://nieuws.klm.com/klm-lanceert-trip-planner-een-reis-met-vrienden-plannen-via-facebook-en/ |publisher=KLM |date=31 May 2012 |access-date=31 March 2013 |archive-date=20 June 2013 |archive-url=https://web.archive.org/web/20130620022527/http://nieuws.klm.com/klm-lanceert-trip-planner-een-reis-met-vrienden-plannen-via-facebook-en/ |url-status=live }}</ref>
* Twitterbots; KLM operates several [[Twitterbot]]s, including one to request the current status of a flight and one to request the lowest KLM fares to a destination on a specified date or month.<ref>{{cite web |last=van Drimmelen |first=Jochem |title=KLM's social media strategy – Part 4 |url=http://blog.klm.com/klm’s-social-media-strategy-part-4/4722/ |publisher=KLM Blog |access-date=31 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130402104410/http://blog.klm.com/klm%E2%80%99s-social-media-strategy-part-4/4722/ |archive-date=2 April 2013 }}</ref>

In June 2013, KLM launched its own 3D strategy game "Aviation Empire" for [[iOS]] and [[Android (operating system)|Android]] platforms. The game allows users to experience airline management. Players manage KLM from its establishment until the present; they can invest in a fleet, build a network with international destinations and develop airports. The game combines the digital world with the real world by enabling the unlocking of airports by [[GPS]] check-ins.<ref>{{cite press release |title=KLM Launches 3D Strategy Game 'Aviation Empire' |url=http://nieuws.klm.com/klm-lanceert-3d-strategy-game-aviation-empire-en/ |publisher=KLM |date=27 June 2013 |access-date=10 July 2013 |archive-date=1 July 2013 |archive-url=https://web.archive.org/web/20130701171800/http://nieuws.klm.com/klm-lanceert-3d-strategy-game-aviation-empire-en/ |url-status=live }}</ref>