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Heineken N.V.
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===Possible ties to the slave plantations=== On 15 February 1864, Gerard Adriaan Heineken bought De Hooiberg (the Haystack) brewery in Amsterdam.<ref>{{cite web |title=Purchase contract for the Haystack from February 15, 1864 |url=https://archief.amsterdam/inventarissen/scans/5075/555.1.16/start/160/limit/10/highlight/7 |access-date=22 October 2021 |website=Amsterdam archive}}</ref> It remains unclear whether the funds for the purchase of the Haystack came from his father, a cheese trader, or his mother, whose estate included proceeds from her previous husband’s family’s historical investments in West Indies slave plantations.<ref>{{cite book |last1=Smit |first1=Barbara |url=https://books.google.com/books?id=Qz6eAwAAQBAJ |title=The Heineken Story The Remarkably Refreshing Tale of the Beer that Conquered the World |date=2014 |publisher=Profile Books |isbn=9781782831136 |access-date=22 October 2021}}</ref><ref name="Tortoise">{{cite web |last1=Pagnamenta |first1=Robin |date=9 July 2021 |title=From slave plantations to pitchside advertising |url=https://www.tortoisemedia.com/2021/07/09/from-slave-plantations-to-pitchside-advertising/ |access-date=22 October 2021 |website=Tortoise Media |quote=“Cornelis and Anna went on to have four children. Their second, Gerard, born in 1841, was their first son. At this time epidemics ravaged Dutch towns, and only three of the family’s children made it to adulthood. They were brought up to honour hard work and Gerard grew into an industrious young man, ‘with a sense of adventure and a good heart’. When his father passed away in 1862, Gerard, then just twenty-one, could easily have spent the rest of his days living from the family fortune. Instead, he left the cheese trade to other family members and searched for a way to make his own name. In June 1863 he spotted a brewery for sale not far from the family home.}}</ref> In a letter to his mother 18 June 1863, Gerard discussed the potential Haystack purchase and his plans for the future. Gerard’s mother, Anna Geertruida van de Paauw, came to own shares in slave plantations in [[Berbice]] (modern day Guyana) and Suriname through her first marriage in 1829 to Pieter Jacob Schumacher van Oudorp (1804–1833)<ref>{{cite web |title=Plantation Schumachers Lust - Berbice Guyana - 1817 Slave Register P1 |url=https://issuu.com/mhewson/docs/plantation_20schumachers_20lust_20-_20berbice_20gu |access-date=22 October 2021 |website=Issuu|date=6 November 2020 }}</ref> who died in 1833. The Schumacher family owned several plantations in Berbice and Suriname, according to records held at the UK’s National Archive.<ref>{{cite web |title=Plantation Schumachers Lust - Berbice Guyana - 1817 Slave Register P2 |url=https://issuu.com/mhewson/docs/plantation_20schumachers_20lust_20-_42e86730de82c7 |access-date=22 October 2021 |website=Issuu|date=6 November 2020 }}</ref> After Pieter Schumacher died, Anna was remarried to Cornelis Heineken and had four children, one of which was Gerard Heineken. Anna died in 1881.<ref name="Tortoise" />
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