Editing Hasselblad (section)

=====H3D=====
3rd generation integrated DSLR. The H3D offered software functionality that provided better integration between camera, viewfinder and back than the earlier H1 or H2 could provide. These two early H-System cameras, after all, were not primarily designed as digital cameras, with the H2 carrying the 'legacy' of the H1. Hasselblad's official position on the move was:
<blockquote>
"In truth, [the H1] was a great film camera to which a digital back could be fitted, and...Hasselblad started to look at ways that image quality and functionality could be enhanced even more through better integration...The H2 camera has not, in any way, been diminished by Hasselblad's separate development of functions specifically for the integrated H3D. However, lacking the necessary integration of the new camera engine and Hasselblad Flexcolor software, these functions cannot work on the H2."<ref name='Hasselblad News 2007'>{{cite news | title=The Evolution of the Hasselblad H System Digital Strategy | date=2004-08-17 | publisher=Hasselblad News | url=http://www.hasselblad.com/news/the-evolution-of-the-hasselblad-h-system-digital-strategy.aspx | access-date=2007-10-09 | url-status=dead | archive-url=https://web.archive.org/web/20070904071732/http://www.hasselblad.com/news/the-evolution-of-the-hasselblad-h-system-digital-strategy.aspx | archive-date=2007-09-04 }}</ref></blockquote>