Editing Flight attendant (section)

==Sponsorship and advertising==
[[File:Air Serbia flight attendants.jpg|thumb|[[Air Serbia]] flight attendants (Tourist Fair [[Belgrade]] 2017)]]
[[File:CTB 8004 (11267950195).jpg|thumb|[[Thai Airways International|Thai Airways]] [[vehicle vinyl wrap|wrap advertising]] on a [[double-decker bus]] in [[Hong Kong]] featuring a flight attendant]]

In the 1960s and 1970s, many airlines began advertising the attractiveness and friendliness of their flight attendants. [[National Airlines (1934–1980)|National Airlines]] began a "Fly Me"; campaign using attractive female flight attendants with [[tagline]]s such as "I'm Lorraine. Fly me to [[Orlando, Florida|Orlando]]." [[Braniff International Airways]] presented a campaign known as the "Air Strip" with similarly attractive young female flight attendant changing uniforms mid-flight.<ref>{{cite web |url=http://www.salon.com/tech/col/smith/2006/06/23/askthepilot191/ |title=Ask the pilot |work=[[Salon.com]] |date=23 June 2006 |access-date=14 July 2006 |archive-date=3 February 2009 |archive-url=https://web.archive.org/web/20090203035727/http://www.salon.com/tech/col/smith/2006/06/23/askthepilot191/}}</ref> In the United States, many airlines had a policy such that only unmarried women could be flight attendants,<ref>{{cite web |url=http://www.united.com/page/article/0,6722,3211,00.html |title=Flight attendant history 2 |publisher=United Airlines |archive-url=https://web.archive.org/web/20060621021230/http://www.united.com/page/article/0,6722,3211,00.html |archive-date=21 June 2006}}</ref> as well as a mandatory retirement age of 32 for flight attendants because of the belief women would be less appealing and attractive after this age. Many of the women were recruited as seniors in college and in [[beauty pageant]]s.<ref name="Serling">{{cite news |title=They Don't Want Wings Clipped |last=Serling |first=Robert |date=13 September 1963 |newspaper=[[The Washington Post]]}}</ref>

In 1968, the EEOC declared age restrictions on flight attendants' employment to be illegal sex discrimination under Title VII of the [[Civil Rights Act of 1964]].<ref name="K Barry"/> [[Emirates (airline)|Emirates]] have long sponsored international sporting events and employ their flight attendants to present awards at [[Wimbledon Championships|Wimbledon]] and other events.<ref>{{cite web |last1=Tran |first1=C. |title=Inside the life of an Aussie flight attendant working for Emirates - from job perks to living in Dubai |date=23 March 2024 |url=https://7news.com.au/lifestyle/inside-the-life-of-an-aussie-flight-attendant-working-for-emirates-from-job-perks-to-living-in-dubai-c-14015379 |publisher=7NEWS App |access-date=16 July 2024 |archive-date=16 July 2024 |archive-url=https://web.archive.org/web/20240716030817/https://7news.com.au/lifestyle/inside-the-life-of-an-aussie-flight-attendant-working-for-emirates-from-job-perks-to-living-in-dubai-c-14015379 |url-status=live}}</ref><ref>{{cite web |title=Emirates sponsors Wimbledon |date=13 March 2024 |url=https://www.ttrweekly.com/site/2024/03/emirates-sponsors-wimbledon/ |publisher=TTR Weekly |access-date=17 July 2024 |archive-date=16 July 2024 |archive-url=https://web.archive.org/web/20240716012000/https://www.ttrweekly.com/site/2024/03/emirates-sponsors-wimbledon/ |url-status=live}}</ref>