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=== Tertiary === {{main|Italian Bourse|List of banks in Italy|Tourism in Italy}} [[File:Palazzo mezzanotte Milan Stock Exchange.jpg|thumb|[[Palazzo Mezzanotte]] in [[Milan]], the seat of the [[Italian Bourse]]]] [[File:Portofino_-_2016-06-02_-_View_from_Chiesa_San_Giorgio_-_3284.jpg|thumb| [[Portofino]] in [[Italian Riviera]]]] [[File:Positano - Fornillo Beach.jpg|thumb|The [[Amalfi Coast]], one of [[Tourism in Italy|Italy's major tourist destinations]]<ref>[http://www.italy24.ilsole24ore.com/art/business-and-economy/2017-05-04/turismo-stranieri-124013.php?uuid=AEVg9GGB "Foreign tourist numbers in Italy head towards new record"] {{webarchive|url=https://web.archive.org/web/20170601184213/http://www.italy24.ilsole24ore.com/art/business-and-economy/2017-05-04/turismo-stranieri-124013.php?uuid=AEVg9GGB |date=1 June 2017 }}, Retrieved 21 May 2017.</ref>]] In Italy, [[Tertiary sector of the economy|services]] represent the most important sector of the economy, both in terms of number of employees (67% of the total) and value-added (71%).<ref>{{Cite web|url=http://www.comufficio.it/site/comufficio_webprofessional_it/Sintesi_Congiunturale.pdf|access-date=16 February 2010|title=I numeri dei Terziario - Confcommercio - Anno 2008|url-status=dead|archive-url=https://web.archive.org/web/20110722030519/http://www.comufficio.it/site/comufficio_webprofessional_it/Sintesi_Congiunturale.pdf|archive-date=22 July 2011|language=it}}</ref> Furthermore, the sector is by far the most dynamic: over 51% of the more than 5,000,000 companies operating in Italy today belong to the services sector, and in this sector over 67% of new businesses are born.<ref name="ascompd">{{Cite web|url=http://www.ascompd.com/comunicati/Comunicati2007/210507a.html|access-date=10 February 2010|title=Il vero "motore" dell'economia è il settore terziario|url-status=dead|archive-url=https://web.archive.org/web/20110524134258/http://www.ascompd.com/comunicati/Comunicati2007/210507a.html|archive-date=24 May 2011|language=it}}</ref> Very important activities in Italy are [[Tourism in Italy|tourism]], trade, services to people and businesses (advanced tertiary). In 2006 the main sectoral data are: for trade, there are 1,600,000 enterprises, equal to 26% of the Italian entrepreneurial fabric, and over 3,500,000 work units. Transport, communications, tourism and consumption outside the home, over 582,000 businesses, equal to 9.5% of the entrepreneurial fabric, almost 3,500,000 work units. Business services: 630,000 registered companies, equal to 10.3% of the entrepreneurial fabric, over 2,800,000 work units.<ref name="ascompd"/> In 2004 the transport sector in Italy generated a turnover of about 119.4 billion euros, employing 935,700 persons in 153,700 enterprises. [[Italian Bourse]], based in [[Milan]], is the [[Italy|Italian]] [[stock exchange]]. It manages and organises the domestic market, regulating procedures for admission and listing of companies and intermediaries and supervising disclosures for listed companies.<ref name="Borsa Italiana">italy24.ilsole4ore.com, "[http://www.italy24.ilsole24ore.com/art/lexicon/2015-01-23/borsa-italiana-173534.php?uuid=ABNEc5iC&order=oldest Borsa Italiana] {{Webarchive|url=https://web.archive.org/web/20170801082635/http://www.italy24.ilsole24ore.com/art/lexicon/2015-01-23/borsa-italiana-173534.php?uuid=ABNEc5iC&order=oldest |date=1 August 2017 }}"</ref> Following exchange privatisation in 1997, the Italian Bourse was established and became effective on 2 January 1998.<ref name="Privatisation">source sense.com, "[https://www.sourcesense.com/en/portfolio/borsa-italiana/ Borsa Italiana] {{Webarchive|url=https://web.archive.org/web/20180207152945/https://www.sourcesense.com/en/portfolio/borsa-italiana/ |date=7 February 2018 }}"</ref> On 23 June 2007, the Italian Bourse became a subsidiary of the [[London Stock Exchange Group]].<ref name="London Stock Exchange Group">news.bbc.co.uk, "[http://news.bbc.co.uk/2/hi/business/6233196.stm London Stock Exchange Buys Borsa] {{Webarchive|url=https://web.archive.org/web/20150404111113/http://news.bbc.co.uk/2/hi/business/6233196.stm |date=4 April 2015 }}"</ref> As of April 2018, overall capitalisation for listed companies on Borsa Italiana was worth €644.3 billion, representing 37.8% of Italian [[GDP]].<ref name="2018 capitalisation">finanzalternativa.it, "[http://www.finanzalternativa.it/2017-12-29-bilancio-2017-di-borsa-italiana-il-ftse-mib-cresce-del-155-anno-record-per-le-ammissioni-39-la-capitalizzazione-vola-a-6443-miliardi-227/] {{Webarchive|url=https://web.archive.org/web/20220327090818/http://www.finanzalternativa.it/2017-12-29-bilancio-2017-di-borsa-italiana-il-ftse-mib-cresce-del-155-anno-record-per-le-ammissioni-39-la-capitalizzazione-vola-a-6443-miliardi-227/|date=27 March 2022}}"</ref> Italy is the [[World Tourism rankings|fourth most visited country]], with a total of 57 million arrivals in 2023.<ref name="Barom May24">{{cite web |title=World Tourism Barometer |url=https://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-06/Barom_PPT_May_2024.pdf?VersionId=U7O62HatlG4eNAj.wcmuQG1PMCjK.Yss |publisher=[[World Tourism Organization]] |access-date=24 June 2024 |date=May 2024 |page=19}}</ref> The total contribution of the [[tourism in Italy]] to GDP (including wider effects from investment, the supply chain and induced income impacts) was EUR162.7bn in 2014 (10.1% of GDP) and generated 1,082,000 jobs directly in 2014 (4.8% of total employment).<ref>{{cite web |title=Travel & Tourism Economic Impact 2015 Italy |url=https://www.wttc.org/-/media/files/reports/economic%20impact%20research/countries%202015/italy2015.pdf |publisher=[[World Travel and Tourism Council]] |access-date=20 May 2017 |url-status=dead |archive-url=https://web.archive.org/web/20171010152616/https://www.wttc.org/-/media/files/reports/economic%20impact%20research/countries%202015/italy2015.pdf |archive-date=10 October 2017 }}</ref> Factors of tourist interest in Italy are mainly [[Culture of Italy|culture]], [[Italian cuisine|cuisine]], [[History of Italy|history]], [[Italian fashion|fashion]], [[Architecture of Italy|architecture]], [[Italian art|art]], religious sites and routes, wedding tourism, naturalistic beauties, nightlife, underwater sites and spas.<ref name="turismo-wedding">{{cite web|url=https://www.ansa.it/canale_viaggiart/it/notizie/speciali/2023/02/01/turismo-wedding-2-milioni-presenze-e-fatturato-599-mln_dcec4ad9-3ab8-4677-a303-6378020ac3a7.html|title=In Italia 11mila matrimoni stranieri, un turismo da 599 milioni|date=February 2023|access-date=2 February 2023|language=it|archive-date=2 February 2023|archive-url=https://web.archive.org/web/20230202073931/https://www.ansa.it/canale_viaggiart/it/notizie/speciali/2023/02/01/turismo-wedding-2-milioni-presenze-e-fatturato-599-mln_dcec4ad9-3ab8-4677-a303-6378020ac3a7.html|url-status=live}}</ref><ref>{{cite web|url=https://www.travel365.it/migliori-destinazioni-italiane-per-vita-notturna.htm|title=10 Migliori destinazioni italiane per vita notturna|access-date=28 December 2021|language=it|archive-date=9 January 2023|archive-url=https://web.archive.org/web/20230109172951/https://www.travel365.it/migliori-destinazioni-italiane-per-vita-notturna.htm|url-status=live}}</ref><ref>{{cite web|url=https://www.paesionline.it/articoli/turismo-naturalistico-definizione-e-dove-praticarlo-in-italia|title=Turismo naturalistico: cos'è e dove praticarlo in Italia|access-date=5 May 2022|language=it|archive-date=9 January 2023|archive-url=https://web.archive.org/web/20230109172952/https://www.paesionline.it/articoli/turismo-naturalistico-definizione-e-dove-praticarlo-in-italia|url-status=live}}</ref><ref name="studiare">{{cite web|url=https://www.studiare-in-italia.it/php5/study-italy.php?idorizz=6&idvert=84|title=Viaggiare in Italia: giro turistico|access-date=31 December 2021|language=it|archive-date=21 September 2022|archive-url=https://web.archive.org/web/20220921204815/https://www.studiare-in-italia.it/php5/study-italy.php?idorizz=6&idvert=84|url-status=live}}</ref><ref>{{cite web|url=https://www.ilsole24ore.com/art/il-benessere-genera-53percento-pil-mondiale-e-italia-e-boom-spa-e-turismo-wellness-AEeHWMLG|title=Il benessere genera il 5,3% del Pil mondiale: e in Italia è boom per Spa e turismo "wellness"|date=11 October 2018|access-date=8 January 2022|language=it|archive-date=9 January 2023|archive-url=https://web.archive.org/web/20230109172950/https://www.ilsole24ore.com/art/il-benessere-genera-53percento-pil-mondiale-e-italia-e-boom-spa-e-turismo-wellness-AEeHWMLG|url-status=live}}</ref><ref>{{cite web|url=https://www.adnkronos.com/turismo-religioso-in-italia-3-milioni-di-pellegrini-lanno-e-8-6-milioni-di-presenze_4xRvus8qO3yR7wEXF8bhrF#:~:text=Turismo-,Turismo%20religioso%2C%20in%20Italia%203%20milioni%20di%20pellegrini%20l'anno,8%2C6%20milioni%20di%20presenze&text=Dai%20cammini%20ai%20santuari%2C%20dalle,vacanze%20all'insegna%20della%20spiritualit%C3%A0.|title=Turismo religioso, in Italia 3 milioni di pellegrini l'anno e 8,6 milioni di presenze|date=24 July 2021|access-date=5 May 2022|language=it|archive-date=9 January 2023|archive-url=https://web.archive.org/web/20230109172951/https://www.adnkronos.com/turismo-religioso-in-italia-3-milioni-di-pellegrini-lanno-e-8-6-milioni-di-presenze_4xRvus8qO3yR7wEXF8bhrF#:~:text=Turismo-,Turismo%20religioso%2C%20in%20Italia%203%20milioni%20di%20pellegrini%20l'anno,8%2C6%20milioni%20di%20presenze&text=Dai%20cammini%20ai%20santuari%2C%20dalle,vacanze%20all'insegna%20della%20spiritualit%C3%A0.|url-status=live}}</ref><ref>{{cite web|url=https://www.viaggiarenews.com/2021/03/il-meglio-per-il-turismo-subacqueo-in-italia/|title=Il meglio per il turismo subacqueo in Italia|date=27 March 2021|access-date=19 January 2022|language=it|archive-date=9 January 2023|archive-url=https://web.archive.org/web/20230109172954/https://www.viaggiarenews.com/2021/03/il-meglio-per-il-turismo-subacqueo-in-italia/|url-status=live}}</ref> Winter and summer tourism are present in many locations in the [[Alps]] and the [[Apennines]],<ref name="alloggitaly">{{cite web|url=https://www.alloggitaly.it/vacanze-in-montagna-in-italia/|title=VACANZE IN MONTAGNA IN ITALIA: IN INVERNO E IN ESTATE|date=30 July 2017|access-date=1 January 2022|language=it|archive-date=6 October 2022|archive-url=https://web.archive.org/web/20221006081936/https://www.alloggitaly.it/vacanze-in-montagna-in-italia/|url-status=live}}</ref> while seaside tourism is widespread in coastal locations on the [[Mediterranean Sea]].<ref name="turismo-oggi">{{cite web|url=https://www.turismo-oggi.com/il-turismo-balneare.html|title=Il turismo balneare|date=14 February 2018|access-date=1 January 2022|language=it|archive-date=1 October 2022|archive-url=https://web.archive.org/web/20221001012217/https://www.turismo-oggi.com/il-turismo-balneare.html|url-status=live}}</ref> Italy is the leading cruise tourism destination in the Mediterranean Sea.<ref name="lagenziadiviaggi">{{cite web|url=https://www.lagenziadiviaggi.it/crociere-cemar-88-milioni-di-passeggeri-nei-porti-italiani/|title=Crociere, Cemar: 8,8 milioni di passeggeri nei porti italiani|date=27 April 2022|access-date=13 May 2022|language=it|archive-date=28 June 2022|archive-url=https://web.archive.org/web/20220628205742/https://www.lagenziadiviaggi.it/crociere-cemar-88-milioni-di-passeggeri-nei-porti-italiani/|url-status=live}}</ref> Small, historical and artistic Italian villages are promoted through the association ''[[I Borghi più belli d'Italia]]'' (literally "The Most Beautiful Villages of Italy"). The origins of modern banking can be traced to medieval and early [[Italian Renaissance|Renaissance Italy]], to the rich cities like [[Florence]], [[Lucca]], [[Siena]], Venice and [[Genoa]]. The [[Bardi family|Bardi]] and [[Peruzzi]] families dominated banking in 14th-century Florence, establishing branches in many other parts of Europe.<ref>{{cite book|title=Banking Through the Ages |url=https://archive.org/details/bankingthroughag00hogg |last=Hoggson|first=Noble F.|author-link=Noble Foster Hoggson|year=1926|page=[https://archive.org/details/bankingthroughag00hogg/page/76 76]|publisher=[[Dodd, Mead and Company]] |location=New York City | access-date= 11 February 2015}}</ref> One of the most famous Italian banks was the [[Medici Bank]], set up by [[Giovanni di Bicci de' Medici]] in 1397.<ref>{{cite book|title=Banks, Palaces, and Entrepreneurs in Renaissance Florence |url=https://books.google.com/books?id=s4CQAAAAIAAJ |last=Goldthwaite|first=Richard A.|year=1995|publisher=[[Ashgate Publishing]] |location=[[Aldershot]] | isbn=978-0-860-78484-5 | access-date= 11 February 2015}}</ref> The earliest known state deposit bank, the [[Bank of Saint George]], was founded in 1407 in Genoa,<ref>{{cite book|title=Issues in Money and Banking |url=https://books.google.com/books?id=k1OYMZ8OzMUC&pg=PA42 |last=Macesich |first=George |year=2000 |page= 42 | publisher= [[Greenwood Publishing Group]] | location= [[Westport, Connecticut|Westport]] | isbn= 978-0-275-96777-2 | access-date= 12 March 2009}}</ref> while [[Banca Monte dei Paschi di Siena]], founded in 1472, is the world's [[List of oldest banks|oldest or second oldest bank]] in continuous operation, depending on the definition, and the third-largest Italian commercial and retail bank.<ref name="veconomist" >{{cite news|title=Italy's fourth-biggest bank returns to the stockmarket|url=https://www.economist.com/news/finance-and-economics/21730672-shares-bailed-out-bank-start-trading-again-italys-fourth-biggest-bank|newspaper=[[The Economist]]|date=26 October 2017|access-date=9 May 2022|archive-date=15 February 2018|archive-url=https://web.archive.org/web/20180215112321/https://www.economist.com/news/finance-and-economics/21730672-shares-bailed-out-bank-start-trading-again-italys-fourth-biggest-bank|url-status=live}}</ref> Today, among the financial services companies, [[UniCredit]] is one of the largest banks in Europe by capitalization and [[Assicurazioni Generali]] is second largest insurance group in the world by revenue after [[AXA]]. [[File:Palazzo Salimbeni, Siena, Headquarters of Monte dei Paschi di Siena, the worlds oldest surviving bank.jpg|thumb|[[Banca Monte dei Paschi di Siena]], founded in 1472, is the world's [[List of oldest banks|oldest or second oldest bank]] in continuous operation.]] [[File:Unicredit Tower 2014.jpg|thumb|The headquarters of [[UniCredit]] bank in Milan]] The following is a list of the main Italian banks and insurance groups ranked by total assets and [[gross premiums written]]. {{updated|31 December 2013}}{{needs update|date=September 2024}} {| border="0" |- valign="top" | {| class="wikitable sortable" align="left" |+ Banks<ref name="mbres">{{cite web |url=http://www.mbres.it/en/publications/leading-italian-companies |title=Leading Italian Companies |date=October 2014 |publisher=[[Mediobanca]] |access-date=9 February 2015 |archive-date=1 March 2019 |archive-url=https://web.archive.org/web/20190301024816/http://www.mbres.it/en/publications/leading-italian-companies |url-status=dead }}</ref> |- style="background:#d1e4fd;" ! Rank !! Company !! Headquarters !! Assets (€ mil.) |- | 1 || [[UniCredit]] || [[Milan]] || 982,151 |- | 2 || [[Intesa Sanpaolo]] || [[Turin]] || 676,798 |- | 3 || [[Banca Monte dei Paschi di Siena]] || [[Siena]] || 197,943 |- | 4 || [[Banco Popolare]] || [[Verona]] || 123,743 |- | 5 || [[UBI Banca]] || [[Bergamo]] || 121,323 |- | 6 || [[Banca Nazionale del Lavoro]] || [[Rome]] || 84,892 |- | 7 || [[Mediobanca]] || [[Milan]] || 72,428 |- | 8 || [[Banca Popolare dell'Emilia Romagna]] || [[Modena]] || 61,266 |- | 9 || [[Banca Popolare di Milano]] || [[Milan]] || 49,257 |- | 10 || [[Cariparma]] || [[Parma]] || 48,235 |} | {| class="wikitable sortable" align="left" |+ Insurance groups<ref name="mbres"/> |- style="background:#d1e4fd;" ! Rank !! Company !! Headquarters !! Premiums (€ mil.) |- | 1 || [[Assicurazioni Generali]] || [[Trieste]] || 70,323 |- | 2 || [[Poste Vita]] || [[Rome]] || 18,238 |- | 3 || [[Unipol]] || [[Bologna]] || 15,564 |- | 4 || [[Intesa Sanpaolo]] || [[Turin]] || 12,464 |- | 5 || [[Cattolica Assicurazioni]] || [[Verona]] || 5,208 |- | 6 || [[Reale Mutua Assicurazioni]] || [[Turin]] || 3,847 |- | 7 || [[Vittoria Assicurazioni]] || [[Milan]] || 1,281 |} |}
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