Editing Apostrophe (section)

====Possessives in business names====
{{See also|S-form}}

Where a business name is based on a family name it should in theory take an apostrophe, but many leave it out (contrast ''[[Sainsbury's]]'' with ''[[Harrods]]''). In recent times there has been an increasing tendency to drop the apostrophe. Names based on a first name are more likely to take an apostrophe, but this is not always the case. Some business names may inadvertently spell a different name if the name with an ''s'' at the end is also a name, such as Parson. A small activist group called the [[Apostrophe Protection Society]]<ref>[http://www.apostrophe.org.uk/ Apostrophe Protection Society's website] {{Webarchive|url=https://web.archive.org/web/20090117000935/http://apostrophe.org.uk/ |date=17 January 2009}}. Apostrophe.org.uk (12 February 2013). Retrieved on 7 April 2013.</ref> has campaigned for large retailers such as Harrods, [[Currys]], and [[Selfridges]] to reinstate their missing punctuation. A spokesperson for [[Barclays PLC]] stated, "It has just disappeared over the years. Barclays is no longer associated with the family name."<ref name="Times">[https://web.archive.org/web/20070311032847/http://www.timesonline.co.uk/tol/news/uk/article614843.ece Harrods told to put its apostrophe back]. Times Online (21 August 2006).</ref> Further confusion can be caused by businesses whose names look as if they should be pronounced differently without an apostrophe, such as Paulos Circus, and other companies that leave the apostrophe out of their logos but include it in written text, such as [[Cadwalader's]].