Editing Streaming media (section)

== Applications and marketing ==
Useful and typical applications of streaming are, for example, long [[video lesson|video lectures]] performed online.<ref>A typical one-hour [[video lesson|video lecture]] is the following live stream from an international conference on [[financial crises]]: {{cite web |url-status=live |url=http://videolectures.net/eccs08_stanley_aosptucs/ |archive-url=https://web.archive.org/web/20190528191529/http://videolectures.net/eccs08_stanley_aosptucs/ |archive-date=28 May 2019 |title=Applications of Statistical Physics to Understanding Complex Systems |date=2008 |first1=Eugene |last1=Stanley |website=Videolectures }}</ref> An advantage of this presentation is that these lectures can be very long, although they can always be interrupted or repeated at arbitrary places. Streaming enables new content marketing concepts. For example, the [[Berlin Philharmonic Orchestra]] sells Internet live streams of whole concerts instead of several CDs or similar fixed media in their [[Digital Concert Hall]]<ref>{{cite web|url=http://www.digitalconcerthall.com/|title=The Berliner Philharmoniker's Digital Concert Hall|website=digitalconcerthall.com |access-date=3 May 2012|archive-date=3 May 2012|archive-url=https://web.archive.org/web/20120503212518/http://digitalconcerthall.com/|url-status=live}}</ref> using YouTube for [[trailer (promotion)|trailers]]. These online concerts are also spread over a lot of different places, including cinemas at various places on the globe. A similar concept is used by the [[Metropolitan Opera]] in New York. There is also [[High Definition Earth Viewing cameras|a livestream]] from the [[International Space Station]].<ref>{{cite web|title=ISS High Definition Live Streaming Video of the Earth (HDEV) |website=Earth Science & Remote Sensing Unit |url=https://eol.jsc.nasa.gov/ESRS/HDEV/|publisher=NASA|access-date=26 December 2016|archive-date=8 December 2016|archive-url=https://web.archive.org/web/20161208002437/https://eol.jsc.nasa.gov/ESRS/HDEV/|url-status=live}}</ref><ref>{{cite web|title=ISS HD Earth Viewing Experiment|url=http://www.ustream.tv/channel/iss-hdev-payload |website=IBM Video Streaming |access-date=26 December 2016|archive-date=29 December 2016|archive-url=https://web.archive.org/web/20161229042858/http://www.ustream.tv/channel/iss-hdev-payload|url-status=live}}</ref> In video entertainment, video streaming platforms like [[Netflix]], [[Hulu]], and [[Disney+]] are mainstream elements of the media industry.<ref>{{Cite web|last=Forrester|title=Q1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media Companies|url=https://www.forbes.com/sites/forrester/2020/04/27/q1-2020-proves-streaming-is-essential-to-consumers-and-to-the-future-of-media-companies/ |date=Apr 27, 2020 |access-date=2 October 2020|website=Forbes|language=en|archive-date=1 November 2020|archive-url=https://web.archive.org/web/20201101052439/https://www.forbes.com/sites/forrester/2020/04/27/q1-2020-proves-streaming-is-essential-to-consumers-and-to-the-future-of-media-companies/|url-status=live}}</ref>

Marketers have found many opportunities offered by streaming media and the platforms that offer them, especially in light of the significant increase in the use of streaming media during [[COVID lockdowns]] from 2020 onwards. While revenue and placement of [[Advertising|traditional advertising]] continued to decrease, [[digital marketing]] increased by 15% in 2021,<ref>{{Cite web|title=Deloitte study: digital marketing spending is expected to increase by almost 15% until the end of 2021, while traditional advertising will slightly decrease|url=https://www2.deloitte.com/ro/en/pages/about-deloitte/articles/studiu-deloitte-bugetele-pentru-activitatile-de-marketing-digital-vor-creste-cu-aproape-15-pana-la-sfarsitul-anului-2021-iar-publicitatea-traditionala-va-scadea-usor.html |date=29 October 2021 |access-date=4 February 2022|website=Deloitte Romania|language=en|archive-date=4 February 2022|archive-url=https://web.archive.org/web/20220204090152/https://www2.deloitte.com/ro/en/pages/about-deloitte/articles/studiu-deloitte-bugetele-pentru-activitatile-de-marketing-digital-vor-creste-cu-aproape-15-pana-la-sfarsitul-anului-2021-iar-publicitatea-traditionala-va-scadea-usor.html|url-status=live}}</ref> with [[digital media]] and [[Search engine|search]] representing 65% of the expenditures.

A case study commissioned by the WIPO<ref>{{Cite web |last1=Pozza |first1=Leticia Ange |last2=Sifuentes |first2=Ana Paola |title=Case Study VI: Data in the Audiovisual business: Trends and Opportunities |url=https://dacatalogue.wipo.int/projectfiles/DA_1_3_4_10_11_16_25_35_01/Case_Study_VI/EN/LATAM%20AV%20case%20study%206%20EN.pdf |url-status= |archive-url= |archive-date= |access-date=15 May 2025 |website=dacatalogue.wipo.int}}</ref> indicates that streaming services attract advertising budgets with the opportunities provided by interactivity and the use of data from users, resulting in personalization on a mass scale with [[content marketing]].<ref>{{Cite web|title=Revised Proposal for a Pilot Project on Copyright and the Distribution of Content in the Digital Environment Submitted by Brazil|url=https://www.wipo.int/meetings/en/doc_details.jsp?doc_id=421771 |date=November 23, 2018 |access-date=4 February 2022|website=WIPO |language=en|archive-date=4 February 2022|archive-url=https://web.archive.org/web/20220204090156/https://www.wipo.int/meetings/en/doc_details.jsp?doc_id=421771|url-status=live}}</ref> Targeted marketing is expanding with the use of [[artificial intelligence]], in particular programmatic advertisement, a tool that helps advertisers decide their campaign parameters and whether they are interested in buying advertising space online or not. One example of advertising space acquisition is Real-Time Bidding (RTB).<ref>{{Cite web|title=What is programmatic video advertising? (And why it's smart to use it)|url=https://biteable.com/blog/what-is-programmatic-video-advertising/|url-status=live|access-date=4 February 2022|website=Biteable|date=17 May 2018|archive-date=4 February 2022|archive-url=https://web.archive.org/web/20220204090153/https://biteable.com/blog/what-is-programmatic-video-advertising/}}</ref>