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=== Networking === Networking has been around since the industrial revolution when businesses recognized the need—and the benefit—of collaborating and trusting a wider range of people.<ref name=":2">Phillips, Deborah R. "The transformational power of networking in today's business world." Journal of Property Management, Mar.-Apr. 2017, p. 20+. Gale Academic OneFile Select, <nowiki>https://link-gale-com.libezproxy.broward.org/apps/doc/A490719005/EAIM?u=broward29&sid=EAIM&xid=a2cece77</nowiki>. Accessed 14 Feb. 2020.</ref> Today, networking is the subject for more than 100,000 books, seminars and online conversations.<ref name=":2" /> Storytelling helps networkers showcase their expertise. "Using examples and stories to teach contacts about expertise, experience, talents, and interests" is one of eight networking competencies the [[Association for Talent Development]] has identified, saying that networkers should "be able to answer the question, 'What do you do?' to make expertise visible and memorable."<ref>{{Cite journal|author=Baber, Anne|author2=Lynne Waymon|name-list-style=amp|title=The connected employee: the eight networking competencies for organizational success|journal=T+D|volume=64|pages=50+|via=Gale Academic OneFile Select}}</ref> Business storytelling begins by considering the needs of the audience the networker wishes to reach, asking, "What is it about what I do that my audience is most interested in?" and "What would intrigue them the most?"<ref name=":3">{{Cite book|author=Choy, Esther K.|title=Let the story do the work : the art of storytelling for business success|isbn=978-0-8144-3801-5|oclc=964379642|year=2017|publisher=Amacom }}</ref>
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