Editing Public relations (section)

=== Negative ===
{{see also|Negative campaigning}}
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or [[corporate identity]]. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival. DPR may rely on [[IT security]], [[industrial espionage]], [[social engineering (security)|social engineering]] and [[competitive intelligence]]. Common techniques include using dirty secrets from the target, producing misleading facts to fool a competitor.<ref>Wattenberg, Martin P. (22 August 1996). Negative Campaign Advertising: Demobilizer or Mobilizer. eScholarship Repository. UC Irvine, Department of Politics and Society. Retrieved on 29 January 2005</ref><ref>Bike, William S. (28 March 2004). Campaign Guide: [[Negative campaigning|Negative Campaigning]]. CompleteCampaigns.com. City: San Diego. Retrieved on 3 August 2005.</ref><ref>{{cite magazine |last=Saletan|first=William|author-link=William Saletan  |date=25 November 1999 |title=Three Cheers for Negative Campaigning |magazine=[[Slate (magazine)|Slate]]  |location= Washington }}</ref><ref>Does Attack Advertising Demobilize the Electorate? Stephen Ansolabehere, Shanto Iyengar, Adam Simon, Nicholas Valentino, 1994, [[American Political Science Review]], 88:829–838; Winning, But Losing, Ansolabehere and Iyenger, 1996</ref> In politics, a decision to use negative PR is also known as [[negative campaigning]].